Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does.
What is trivago Business Studio?
trivago Business Studio is a marketing platform for independent hoteliers.
It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago.
The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track your online reputation – with no fees and no commissions involved. It also provides a range of paid apps. With these promotional apps, you can advertise your direct rates on your trivago profile, gain insights into your potential guests, benchmark room rates against competitors, and promote your special offers.
Reasons You Should Register on trivago Business Studio
When you register your property on trivago Business Studio, here are top 3 features you can avail completely free of cost:
1. Manage your hotel profile on trivago
trivago is a global hotel metasearch that compares deals from hundreds of booking channels. If you are partnered with at least one of those booking channels, your property will already be visible on trivago. This is because bookings channels provide us with content about your property, including images, basic information, and rates.
But, is your property profile on trivago the way you want it to be? Well, here is where trivago Business Studio can help you control how your profile appears to millions of travelers on trivago.
When you register your property on trivago and claim your trivago profile, you can regularly manage your property profile for free. Simply register your property for free on trivago Business Studio by clicking here.
By having an account on trivago Business Studio, you can influence how your property appears on trivago. The more specific hotel information you provide, the easier it is for trivago to promote you to your ideal guests.
2. Use trivago as an online marketing channel
Gone are the days when travelers called the hotel front desk to book their stay. Statista reports, “The online travel sales worldwide is projected to grow to 817.54 billion U.S. dollars in 2020.” This is mainly due to the widespread growth and popularity of online channels, like review and metasearch sites, that have been making digital travel arrangements increasingly easy.
The given shift from offline to online bookings means that you, as a hotelier or an accommodation provider, can’t avoid digital, and especially, metasearch. In fact, independent properties around the world have been keeping up with the changing trends.
Phocuswright and trivago, in their study, Independent Lodging Properties and Online Marketplace, conclude that, “Independent lodging properties now spend most of their marketing budget on online activities, where they perceive greater return on investment. Online travel review sites and metasearch are the most effective techniques to gain visibility, with almost 62% of respondents ranking them as very or most effective.”
trivago is a leading, global hotel metasearch and this is how it works – after travelers enter their search criteria on trivago, this metasearch engine compares millions of deals from hundreds of booking channels to present them with a clear selection of offers that perfectly match their requests. When travelers select a deal on trivago, trivago directs them to the advertiser of that deal–a third-party booking channel or a property’s website. That’s where travelers complete the booking process.
trivago Business Studio can help you connect with those millions of travelers. To market your property on trivago, register your property on trivago Business Studio for free and optimize your hotel profile. You can also promote your direct rates in the trivago search results and win direct bookings by advertising with Rate Connect.
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3. Monitor your online reputation
HuffPost reports that over 95% of leisure travelers read at least seven reviews before booking their holidays. This shows how critical online reputation is for hotels to drive bookings.
If you want to check your property’s online reputation across the web, you just have to register your property at trivago Business Studio. With the help of free app, Guest Ratings, you can find aggregated and representative metrics of your property’s online reputation from across multiple online sources in a single-page view.
It’s what makes trivago one of the best hotel review sites in the world, according to Forbes.
You can quickly monitor and analyze your property’s online reputation across different booking websites and rating categories at one place. Rating categories covered by trivago’s free online reputation app are value for money, service, cleanliness, comfort, facilities, and location.
This score scanning various categories will give you a better idea on improvement areas within your property to enhance your online reputation.