Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start marketing your property for the sweetest holiday of the year. Here are our top tips to help you get the ball rolling. Love is in the air To make it easier for travelers to engage with content that’s tailored to them, the personalization of your…

Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your property is optimized for today’s mobile-connected travelers at every stage of their online booking journey? We take a step-by-step look and offer practical tips on how to optimize your property’s website, booking process, and guest experience for the ultimate mobile customer journey. Would you like to have insights delivered to your inbox?…

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website — which is a shame, since it’s the most important part of their direct conversion funnel. There are some hotels, however, that have found the secret to designing beautiful hotel websites that drive direct bookings. So that you can improve the look and function…

Most Revenue Management (RM) systems in the travel industry are based on seasonality (e.g., the third Friday in December is a “good day;” so, keep your prices up; people will travel), and the “booking curve” (e.g., 30 days before departure last year you were 70% full, but now it’s only 50%; so, watch out). The pandemic has clearly ruined the first principle for the last two years (nothing was a good day, really), so now companies naturally want to recalibrate their systems to 2019 when everything was “normal.” While search volume traffic is picking up and is back to 2019…

It’s only natural for hoteliers to look for ways to conserve cash during a crisis. One such way is by cutting their marketing spend altogether. While decreasing your marketing budget might be inevitable, cutting it entirely is going to harm your hotel business in the long run. In fact, discontinuing marketing and other revenue-generating activities makes it much harder to rebound when recovery happens. That’s why experts around the world consider marketing the best response to a crisis. In this article, we’ll explore how hotel marketing can support you in engaging with existing customers as well as reaching out to new…

After being cooped up at home for the better part of 2020, travelers around the world are itching to break free from their own four walls to go on a long-awaited trip. But does that mean they’re willing to pay an arm and a leg for a hotel stay? As tempting as it is to double (or triple) the price of rooms to make up for lost profits in 2020, price gouging will only backfire and hurt the recovery of one’s hotel business. The pandemic not only left world economies battered and bruised, but it also hurt travelers’ wallets. And…