Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.
Most Revenue Management (RM) systems in the travel industry are based on seasonality (e.g., the third Friday in December is a “good day;” so, keep your prices up; people will travel), and the “booking curve” (e.g., 30 days before departure last year you were 70% full, but now it’s only 50%; so, watch out). The pandemic has clearly ruined the first principle for the last two years (nothing was a good day, really), so now companies naturally want to recalibrate their systems to 2019 when everything was “normal.” While search volume traffic is picking up and is back to 2019…