It’s an indisputable fact that the importance of photos and reviews set expectations and significantly affect travelers’ decisions. Yet, they’re just small parts of a bigger picture. The first step in promoting your property to prospective guests on trivago is by adding all the property details to your trivago profile. So, which ones do you have to include in order to take full advantage of trivago’s technology and encourage bookings? To figure that out, you have to understand what travelers are looking for. Log in to trivago Business Studio The modern traveler’s search process Once travelers have settled on their destination and…

Even in our ever-evolving digital era, many hoteliers leave out one essential business ingredient: a website. Although a free social media page can serve as a convenient pseudo-homepage, the lack of investment into an official website simply limits a property’s online presence and potential. And let’s be honest, even a lackluster website does more harm than good. So, what can a well-designed website unlock for hoteliers to survive and thrive in a competitive world online? Here’s a look at the top five opportunities. Create a digital storefront window Even though a profile on an OTA or a metasearch site, like…

Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start marketing your property for the sweetest holiday of the year. Here are our top tips to help you get the ball rolling. Love is in the air To make it easier for travelers to engage with content that’s tailored to them, the personalization of your…

Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your property is optimized for today’s mobile-connected travelers at every stage of their online booking journey? We take a step-by-step look and offer practical tips on how to optimize your property’s website, booking process, and guest experience for the ultimate mobile customer journey. Have a mobile-friendly website for the search stage A study…

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website — which is a shame, since it’s the most important part of their direct conversion funnel. There are some hotels, however, that have found the secret to designing beautiful hotel websites that drive direct bookings. So that you can improve the look and function…

With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…