Browsing: trivago Hotel Technology

Discover the hotel tech solutions from trivago that will connect you to millions of travelers and empower you to compete online.

trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design to the coding that keeps it working like clockwork. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! The shaping of trivago Business Studio With over five million hotels and other types of accommodations advertised on trivago,…

“How can I increase my direct hotel bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. Promote your official direct rates to boost bookings. What is Rate Connect? Rate Connect is a performance-based app designed to help independent hoteliers like you increase direct bookings and lower distribution…

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run.  So, let’s jump in! Balance your distribution The importance of direct bookings is…

The travel industry is on the road to recovery and while many aspects may look different than before, the need for accommodation will always remain the same. Those who have been itching to travel are already looking for places to stay for their next adventure, even if it’s only a weekend trip to a nearby city. As they search and prepare to book, it’s important for your hotel to maintain its visibility to give travelers the chance to book directly with you. But how do you determine which markets are recovering faster and have the most interested travelers? In the…

The COVID-19 pandemic has thrust the hotel industry into an unprecedented situation, leaving many hoteliers to wonder about how to accurately adjust their marketing strategies and put themselves in the best position as they prepare for the return of travel. We don’t want you to feel like you are in this alone when it comes to navigating your Rate Connect campaign during the crisis. That’s why we’ve put together our top FAQs on how to maintain and optimize your campaign through these uncertain times. Should I lower my budget? Since you only pay for clicks with Rate Connect, you don’t…

The basis of digital success for any hotel is to be everywhere its customers are. Today, tech-savvy travelers are searching and booking on an ever-expanding mix of direct and indirect channels, including metasearch engines, brand.com websites, and big and small Online Travel Agencies (OTAs). To make sure your customers can find you, your marketing and distribution strategy should be created keeping in mind travelers’ search and booking behaviors. Thus, a wholesome hotel marketing and distribution strategy includes a diverse mix of channels on which a property is marketed, and inventory is distributed. This is the key to being found online…

All of us on the trivago Business Studio team know that these are challenging times. Therefore, we’re working hard (within the safe, social distance of our own homes) to build and improve hotel marketing and analytical tools within Studio. We hope our consistent efforts help you enjoy more online visibility and stay a step ahead of your competition once the hotel industry returns to normal. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: Automated market selection in Rate Connect We’ve launched a new feature in Rate Connect called automated market…

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

trivago Business Studio brings marketing and promotional tools for hoteliers in one place so you can enjoy more visibility and bookings and stay a step ahead of your competition in the hospitality industry. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: A new marketing platform 2019 was a game-changing year, in terms of digital analytics and promotional tools that we offer to independent hoteliers who want to improve their online marketing performance. We officially launched a new marketing platform, trivago Business Studio and bid adieu to our old platform, trivago…

1 2 3