Browsing: trivago Hotel Technology

Discover the hotel tech solutions from trivago that will connect you to millions of travelers and empower you to compete online.

Millions of travelers around the world head to trivago every day to compare hotel deals and find the accommodations that tick all the right boxes. Whether you have a B&B, hotel chain, mid-sized hotel, or guesthouse, you can also use trivago as an online marketing channel to reach all those booking-ready travelers. It’s called metasearch marketing, and it’s an essential online activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property on trivago Business Studio. It’s available in 12 languages, accessible to hoteliers around the world, and, yes, it’s free. Why you should register your property You most likely have a…

“How can I increase my direct bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. #1 What is Rate Connect? Rate Connect enables you to generate more direct bookings from trivago by improving the visibility of your website rates alongside booking sites in travelers’ search results. When…

Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on a leading, global metasearch platform like trivago. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick all the…

trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design to the coding that keeps it working like clockwork. The shaping of trivago Business Studio With over five million hotels and other types of accommodations advertised on trivago, travelers are spoiled for choice while searching to find the one that ticks all the right boxes.…

In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. trivago’s Customer Success team recognizes the value of that, too, and they’re always willing and able to provide independent hoteliers with sound advice on how to run an optimized Rate Connect campaign on trivago. So, we sat with the team to get their industry insights and expertise on how you can be successful with your campaign, too. Whether you’ve been promoting your website rates on…

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run.  So, let’s jump in! Balance your distribution The importance of direct bookings is key…

As a hotelier, you want to increase your online visibility and win more direct bookings. Even better when you can promote your attractive website rates with Rate Connect to do just that. But how do you decide which markets to target for the return on investment you desire? This is where trivago’s automated market selection comes in. Based on data-driven insights, this Rate Connect feature identifies and targets the most relevant markets for your website rates throughout the year. Let’s take a look at how it works and benefits hoteliers with an active Rate Connect campaign. Benefit from an optimized…

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

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