Browsing: Hotel Industry Trends

Stay current on what’s new, what’s trending, and what’s fundamentally changing in the hotel and accommodation industry.

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

The use of metasearch among travel consumers is on the rise. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process, making metasearch a critical component in the online hotel marketing and distribution landscape. This translates into millions of searches that give leading metasearch platforms, such as trivago, an enormous amount of data about traveler behavior. We’ve put together the key travel trends that can help travel brands, including hotels, tour providers, and airlines better plan their marketing and operational efforts this year. This report will give you a profile of travelers in Europe,…

This list brings together the most read articles of 2019 across trivago Business Blog. In addition, we share with you an editor’s pick – a must-read for every hotelier who wishes to succeed in 2020. Most read articles 1. How to Register Your Property on trivago for Free Topping our list of most-read articles was our guide on how to claim your hotel (or B&B, guesthouse, alternative accommodation) profile on trivago for free. trivago is a global hotel metasearch. Millions of travelers around the world turn to trivago to find their ideal accommodation. By registering on trivago via trivago Business…

The hospitality industry is ever-growing and increasingly competitive. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends. Let’s take a look at the hospitality trends for 2020 to help you plan for the next year. 1. Digital will continue transforming customer experience It’s no surprise that the future of the hospitality industry will be powered by digital technologies. As in the past few years, mobile will keep on influencing the industry, along with other disruptive technologies that brands over the world will keep on incorporating into its guest offerings. Not…

The hospitality industry has witnessed widespread adoption of hotel technologies in the past few years. Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances are fundamentally reshaping how processes are executed and hospitality services are provided. This major shift has led to improvements in the operation of services as well as personalization of experiences in accordance with the changing behaviors of the evolving customer base. With digital transformation gaining ground, more and more hoteliers are now adopting the new state-of-the-art technologies. As a result, they’re able to enjoy smoother processes that make…

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…

Back in January, the travel and hospitality industry was busy forecasting the top hotel trends of 2019, anticipating what the next twelve months may have in store for the world’s travelers and accommodation providers. Now that we’re just about halfway through the year, it’s the perfect time to take another look at the hospitality trends we recommended watching out for in 2019. Hotel News Now saw mobile taking center stage, while data-driven personalization in a time of heightened data security was at the top of Hotel Online’s 2019 trend report. Travel Market Report consulted a hospitality professor, as well as hoteliers…

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