Sustainable tourism is far from a rising travel trend. It’s become a priority — if not a moral imperative — for hospitality leaders and hoteliers around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it’ll need to reduce its greenhouse gas emissions per room per year by 90% by 2050 (compared to a baseline from 2010). Sobering statistics they are indeed, especially when we…

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…

Hospitality books can inspire you. These can help you, as a hotelier, to gain new perspectives and learn from the wisdom and success of others in the industry. However, with the plethora of options to choose from and the daily demands of the job, hoteliers might find it difficult to not only identify the hospitality books worth reading but also to find the time to read them. We are here to take some of the guesswork out of it for you. We’ve sorted through classic titles and reviewed recent publications to compose a list of must-read books for hospitality professionals.…

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…

A look at the status of rate parity around the world, and how hotels are adapting to it.

In 2018 the hotel industry adapted to significant social and technological developments. Independent hotels had a standout performance in key areas; however, the battle for direct bookings continues. Hotel technology saw the arrival of voice assistants tailored for hotels and new blockchain technologies. Digital security was a key topic with physical and online threats demonstrating the risks posed by technological change. In hotel management, staff safety and sustainability were at the fore. Read on to find out what turned out to be some of the most important developments in the hotel industry in 2018: Marketing and distribution Strength of independent…

The trivago Hotel Price Index, a leading resource for tracking hotel pricing trends around the world, has found a new home here on the trivago Business Blog. It’s also been updated and redesigned. trivago’s Hotel Price Index is now accessible on an interactive data display that shows prices in multiple different currencies. Additionally, viewers can choose to display this data on a map view, graph view, or table view. They can also further customize these views, depending on what information they want to extract from the data. Hoteliers and journalists alike are invited to utilize the trivago Hotel Price Index to gain…

The hotel industry may be rooted in old-fashioned hospitality, but it’s also constantly breaking new ground with its technological innovations. It has to, really, if it’s to keep pace with evolving consumer demands. And as new technology emerges it gives flight to new guest expectations, which in turn fuel new advances in technology. To stay up to date on what’s new, what’s trending, and what’s fundamentally changing, we looked into the top hotel technology trends the industry’s talking about this year. So, here’s what’s happening in the innovative world of hotel technology, from the once game-changing technologies that are starting…