Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building their own path to success and unprecedented growth. We had the privilege to speak with Irene Talg, General Manager at Hotel Tigaiga on Tenerife, and Tiziana Laterza, Hotel Manager at Grand Hotel Excelsior Vittoria in Sorrento, who share a few things in common beyond their success in a…

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better.

When browsing for accommodations online, future travelers are looking for rooms that reflect modern comfort and value for money. Naturally, better-looking rooms lead to more bookings. It’s as simple as that. So, how do you tackle dated accommodations to meet the quality stay guests expect to enjoy? It’s actually easier than you think because it’s the small details that count most. Here are five affordable ways to improve the look (and feel) of your rooms, encouraging travelers to book, not bounce, when they see your property online. #1 Change patterned linens Chain and independent hotels alike often suffer from tacky, patterned…

The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that touches every aspect of travel. For example, the amount that travelers are willing to spend on in-destination tours and activities is projected to be worth $266.7 billion by 2027, according to Research and Markets. That isn’t too surprising when we consider the sheer amount of tours and activities being touted in locations around the world, from an afternoon of sampling street food to a private tour with an art historian. Travelers are keen to splurge on this segment of the…

Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and excitement in travelers who share your native language, why not stir those same emotions in international travelers, too? After all, they’re essential to your business, as well. As a leading global hotel metasearch, trivago is the starting point for millions of travelers to find their…

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization boils down to two main elements: the desire for control of what’s holding our attention and the minimizing of feeling overloaded by information. But let’s go a step further. One function of our reticular activating system (RAS) in the brain stem is to be the…

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

Although millennials aren’t the core customer group of airlines, hotels, and travel companies today, it’s going to change very soon. BCG in its study, Traveling with Millennials, claims that millennials or Gen Y will be the core customer group for hotels in coming years, when they enter their peak earning, spending, and traveling years. One of the major reasons fueling this trend is Fear Of Missing Out (FOMO) in today’s digital age. According to CNBC, “A lot of millennials’ motivation (for travel) has to do with distributing photos of themselves on social media.” Therefore, traveling these days isn’t a luxury…

Personalization is a hot topic in today’s hospitality world and professionals around the globe agree that it isn’t a perk anymore; it’s an imperative. Therefore, hoteliers need to fine-tune their customer experience strategies to ensure an unforgettable and customized hotel experience for their guests. Highlighting the benefit of personalization in the hotel industry, IBM, in its report, Hotel 2020: The personalization paradox, concludes, “Gaining a better understanding of customer needs and preferences – or guest intimacy – can enable the delivery of personalized services that will help increase customer satisfaction, lower service costs, and improve guest loyalty. Ultimately, personalization can…

In today’s digital world, your online presence and reputation decide the success of your business. And this is why maintaining a strong online reputation is a constant endeavor for every business. This is especially true for businesses in the customer-facing hospitality industry. In this post, we tell you why online reviews are important and why you should answer to each one of the online reviews, whether positive or negative. We also show you how to deal with sensitive issues in order to turn a negative review into a positive opportunity. Why online reviews are important Reviews are an important source…