A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers…

The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that…

trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on…