Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

What is trivago Business Studio and how does it work? We’re glad you asked! We’ve put to pen to paper to answer the most popular questions hoteliers ask us, from driving direct bookings to registering their property (yes, it’s free). So, let’s dive into everything there is to know about trivago Business Studio. #1 What is trivago Business Studio? First things first: trivago Business Studio is trivago’s metasearch marketing platform for independent hoteliers to reach and win over millions of travelers worldwide. Want to show potential guests a full and appealing profile? No problem. Is your goal to improve your visibility on…

As a hotelier, you want to increase your online visibility and win more direct bookings. Even better when you can promote your attractive website rates with Rate Connect to do just that. But how do you decide which markets to target for the return on investment you desire? This is where trivago’s automated market selection comes in. Based on data-driven insights, this Rate Connect feature identifies and targets the most relevant markets for your website rates throughout the year. Let’s take a look at how it works and benefits hoteliers with an active Rate Connect campaign. Benefit from an optimized…

Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building their own path to success and unprecedented growth. We had the privilege to speak with Irene Talg, General Manager at Hotel Tigaiga on Tenerife, and Tiziana Laterza, Hotel Manager at Grand Hotel Excelsior Vittoria in Sorrento, who share a few things in common beyond their success in a…

Direct bookings are music to a hotelier’s ears. So, what’s the best way to help travelers book directly with the accommodation that ticks all the right boxes? trivago’s free booking links will do the trick. As trivago continues to reshape the way travelers search for and compare rates on metasearch, it’s also supporting independent hoteliers with the means to drive direct bookings their way. So, what are trivago’s free booking links all about? Read on to find out why and how they can bring travelers and hoteliers one step closer. A matter of choice With five million hotels and alternative…

Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start marketing your property for the sweetest holiday of the year. Here are our top tips to help you get the ball rolling. Love is in the air To make it easier for travelers to engage with content that’s tailored to them, the personalization of your…

It may sound cruel, but no photo can be less damaging than a bad photo. So, instead of risking it, consult our simple tips for great hotel photos on your trivago profile that will sell your property. We’re using the acronym CLEAR, so that it’s easy to remember. Feel free to write it on a post-it note and tack it on your computer, making it harder to forget. Not only will CLEAR imagery help you avoid rejection when submitting pictures for your online profiles, it will help you catch the attention of potential guests. The more time that travelers spend ogling your…

Millions of travelers around the world head to trivago every day to compare hotel deals and find the accommodations that tick all the right boxes. Whether you have a B&B, hotel chain, mid-sized hotel, or guesthouse, you can also use trivago as an online marketing channel to reach all those booking-ready travelers. It’s called metasearch marketing, and it’s an essential online activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property on trivago Business Studio. It’s available in 12 languages, accessible to hoteliers around the world, and, yes, it’s free. Why you should register your property You most likely have a…

“How can I increase my direct bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. #1 What is Rate Connect? Rate Connect enables you to generate more direct bookings from trivago by improving the visibility of your website rates alongside booking sites in travelers’ search results. When…

Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on a leading, global metasearch platform like trivago. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick all the…

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