Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

LGBTQ tourism may seem like a new phenomenon, but it’s far from it. In fact, one could argue that Hanns Ebensten, also known as the father of gay travel, set the wheels in motion with He Travel and its first gay-only tour of the Grand Canyon in 1973. Given that June marks Pride Month—a time to celebrate LGBTQ achievements but also to create awareness of the issues and struggles that persist in societies around the world—we felt compelled to reach out to hoteliers of the LGBTQ community to hear their insights into this segment of the industry that’s grown and…

trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design to the coding that keeps it working like clockwork. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! The shaping of trivago Business Studio With over five million hotels and other types of accommodations advertised on trivago,…

Most Revenue Management (RM) systems in the travel industry are based on seasonality (e.g., the third Friday in December is a “good day;” so, keep your prices up; people will travel), and the “booking curve” (e.g., 30 days before departure last year you were 70% full, but now it’s only 50%; so, watch out). The pandemic has clearly ruined the first principle for the last two years (nothing was a good day, really), so now companies naturally want to recalibrate their systems to 2019 when everything was “normal.” While search volume traffic is picking up and is back to 2019…

Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building their own path to success and unprecedented growth. We had the privilege to speak with Irene Talg, General Manager at Hotel Tigaiga on Tenerife, and Tiziana Laterza, Hotel Manager at Grand Hotel Excelsior Vittoria in Sorrento, who share a few things in common beyond their success in a…

In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. The Rate Connect account management team recognizes the value of that, too, and are always willing and able to provide hoteliers with sound advice on how to successfully run their Rate Connect campaign on trivago. So, we sat with Paige—the account manager for countries in the English-speaking world—to get her industry insights and expertise on how hoteliers can do just that. Whether you’ve been promoting…

Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on metasearch, like trivago, in this new travel-industry environment. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick…

“How can I get more visibility for my property on trivago?” It’s a common question we hear from hoteliers and rightly so. According to our own research, 75% of registered hoteliers who regularly use trivago Business Studio indicated that trivago is a relevant marketing channel for their property. So, of course, the desire to catch the eye of potential guests worldwide is top of mind. To put this topic into perspective, here are four steps you can take to proactively influence your property’s visibility on trivago as well as travelers’ interest in you.  Would you like to have insights delivered…

“How can I increase my direct hotel bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. Promote your official direct rates to boost bookings. What is Rate Connect? Rate Connect is a performance-based app designed to help independent hoteliers like you increase direct bookings and lower distribution…

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…

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