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Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

10 Questions Hoteliers Ask about trivago’s Rate Connect

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By on trivago Hotel Technology

“How can I increase my direct bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. #1 What is Rate Connect? Rate Connect enables you to generate more direct bookings from trivago by improving the visibility of your website rates alongside booking sites in travelers’ search results. When…

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3 Ways to Elevate Your Booking Appeal on trivago

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By on trivago Hotel Technology

Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on a leading, global metasearch platform like trivago. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick all the…

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The Importance of Property Details to a Hotel’s Online Performance

The Importance of Property Details to a Hotel’s Online Performance

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By on Hotel Marketing & Distribution

It’s an indisputable fact that the importance of photos and reviews set expectations and significantly affect travelers’ decisions. Yet, they’re just small parts of a bigger picture. The first step in promoting your property to prospective guests on trivago is by adding all the property details to your trivago profile. So, which ones do you have to include in order to take full advantage of trivago’s technology and encourage bookings? To figure that out, you have to understand what travelers are looking for. Log in to trivago Business Studio The modern traveler’s search process Once travelers have settled on their destination and…

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3 Tips for an Optimized Rate Connect Campaign on trivago

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By on Hotel Marketing & Distribution

With thousands of Rate Connect campaigns active on trivago, independent hoteliers like you worldwide are eager to learn the ways they can run theirs as optimized as possible. To help you maximize your potential for direct bookings with trivago’s Rate Connect, log in to trivago Business Studio and follow these three easy tips and tricks to optimize your campaign. Tip #1: Check your impressions To illustrate the stages in a traveler’s online journey on trivago—from the moment they search for accommodations in your area to their clicks on your deals—the Home page in your Business Studio offers the latest analytics…

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The Top 5 Opportunities a Website Unlocks for Hotelier

The Top 5 Opportunities a Website Unlocks for Hoteliers

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By on Hotel Marketing & Distribution

Even in our ever-evolving digital era, many hoteliers leave out one essential business ingredient: a website. Although a free social media page can serve as a convenient pseudo-homepage, the lack of investment into an official website simply limits a property’s online presence and potential. And let’s be honest, even a lackluster website does more harm than good. So, what can a well-designed website unlock for hoteliers to survive and thrive in a competitive world online? Here’s a look at the top five opportunities. Create a digital storefront window Even though a profile on an OTA or a metasearch site, like…

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hand grasping LGBTQ flag

The Colors of Pride: Celebrating Hoteliers of the LGBTQ Community

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By on Hoteliers’ Stories

LGBTQ tourism may seem like a new phenomenon, but it’s far from it. In fact, one could argue that Hanns Ebensten, also known as the father of gay travel, set the wheels in motion with He Travel and its first gay-only tour of the Grand Canyon in 1973. Given that June marks Pride Month—a time to celebrate LGBTQ achievements but also to create awareness of the issues and struggles that persist in societies around the world—we felt compelled to reach out to hoteliers of the LGBTQ community to hear their insights into this segment of the industry that’s grown and…

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trivago Free Booking Links product

trivago’s Free Booking Links Bring Travelers and Hoteliers One Step Closer

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By on Hotel Marketing & Distribution

Direct bookings are music to a hotelier’s ears. So, what’s the best way to help travelers book directly with the accommodation that ticks all the right boxes? trivago’s free booking links will do the trick. As trivago continues to reshape the way travelers search for and compare rates on metasearch, it’s also supporting independent hoteliers with the means to drive direct bookings their way. So, what are trivago’s free booking links all about? Read on to find out why and how they can bring travelers and hoteliers one step closer. A matter of choice With five million hotels and alternative…

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four women in hospitality and technology

International Women’s Day: Celebrating Leaders in Hospitality and Technology

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By on Hospitality & Guest Experience

Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building their own path to success and unprecedented growth. We had the privilege to speak with Irene Talg, General Manager at Hotel Tigaiga on Tenerife, and Tiziana Laterza, Hotel Manager at Grand Hotel Excelsior Vittoria in Sorrento, who share a few things in common beyond their success in a…

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Sustainable Hospitality: Eco-Friendly Industry Trends and Tips for Hotels

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By on Hotel Industry Trends

Sustainable tourism is far from a rising travel trend. It’s become a priority — if not a moral imperative — for hospitality leaders and hoteliers around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it’ll need to reduce its greenhouse gas emissions per room per year by 90% by 2050 (compared to a baseline from 2010). Sobering statistics they are indeed, especially when we…

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