Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Direct bookings are music to a hotelier’s ears. So, what’s the best way to help travelers book directly with the accommodation that ticks all the right boxes? trivago’s free booking links will do the trick. As trivago continues to reshape the way travelers search for and compare rates on metasearch, it’s also supporting independent hoteliers with the means to drive direct bookings their way. So, what are trivago’s free booking links all about? Read on to find out why and how they can bring travelers and hoteliers one step closer. A matter of choice With five million hotels and alternative…

Even though women are still underrepresented in the hospitality and tech industries, with only 1 in 22 CEOs, and 1 in 9 presidents being a woman, their presence is much more profound than ever. Today, women in hospitality and technology bring with them great perspective and expertise. They’re fearless in voicing their opinions and are building their own path to success and unprecedented growth. We had the privilege to speak with Irene Talg, General Manager at Hotel Tigaiga on Tenerife, and Tiziana Laterza, Hotel Manager at Grand Hotel Excelsior Vittoria in Sorrento, who share a few things in common beyond their success in a…

Sustainable tourism is far from a rising travel trend. It’s become a priority — if not a moral imperative — for hospitality leaders and hoteliers around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it’ll need to reduce its greenhouse gas emissions per room per year by 90% by 2050 (compared to a baseline from 2010). Sobering statistics they are indeed, especially when we…

Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start marketing your property for the sweetest holiday of the year. Here are our top tips to help you get the ball rolling. Love is in the air To make it easier for travelers to engage with content that’s tailored to them, the personalization of your…

When browsing for accommodations online, future travelers are looking for rooms that reflect modern comfort and value for money. Naturally, better-looking rooms lead to more bookings. It’s as simple as that. So, how do you tackle dated accommodations to meet the quality stay guests expect to enjoy? It’s actually easier than you think because it’s the small details that count most. Here are five affordable ways to improve the look (and feel) of your rooms, encouraging travelers to book, not bounce, when they see your property online. #1 Change patterned linens Chain and independent hotels alike often suffer from tacky, patterned…

Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your property is optimized for today’s mobile-connected travelers at every stage of their online booking journey? We take a step-by-step look and offer practical tips on how to optimize your property’s website, booking process, and guest experience for the ultimate mobile customer journey. Have a mobile-friendly website for the search stage A study…

The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that touches every aspect of travel. For example, the amount that travelers are willing to spend on in-destination tours and activities is projected to be worth $266.7 billion by 2027, according to Research and Markets. That isn’t too surprising when we consider the sheer amount of tours and activities being touted in locations around the world, from an afternoon of sampling street food to a private tour with an art historian. Travelers are keen to splurge on this segment of the…

Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and excitement in travelers who share your native language, why not stir those same emotions in international travelers, too? After all, they’re essential to your business, as well. As a leading global hotel metasearch, trivago is the starting point for millions of travelers to find their…

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