How to Register Your Property on trivago for Free

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Millions of travelers around the world head to trivago every day to compare hotel deals and find the accommodations that tick all the right boxes. Whether you have a B&B, hotel chain, mid-sized hotel, or guesthouse, you can also use trivago as an online marketing channel to reach all those booking-ready travelers.

It’s called metasearch marketing, and it’s an essential online activity for all accommodation providers.

On trivago, metasearch marketing begins with registering your property on trivago Business Studio. It’s available in 12 languages, accessible to hoteliers around the world, and, yes, it’s free.

Why you should register your property

You most likely have a trivago profile if you’re partnered with at least one or more booking sites that are advertising your rates and availability on trivago. 

They’ll have provided us with some content about your property, too, but is it enough to make yours stand out in search results? Maybe not. Now’s your chance to elevate your visibility on trivago and inspire travelers to book your property.

Register your property on trivago Business Studio–it’s free!

Learn more

What you should know about registering

It’ll take you less time to register than to check in a guest. You can even register multiple properties at the same time in case you manage more than one.

Follow these quick steps to get started:

  • Click on Register for free on the trivago Business Studio homepage
  • Enter your property’s email address (e.g., info@com)
  • Create your password to log in to trivago Business Studio
  • Enter the name of your property when prompted
  • Assign it to your new trivago Business Studio account

And that’s it!

Once you’ve registered, we’ll welcome you onboard with supportive content to help you get familiar with trivago Business Studio.

What if you can’t find your property while registering?

Well, there are a few reasons why that could happen:

  • You aren’t working with any booking sites yet.
  • The booking sites you partner with aren’t advertising your property on trivago.
  • You’ve just started working with one or more booking sites, but the technical setup is still in progress.
  • trivago Business Studio doesn’t support all alternative accommodations (if you’re trying to register one).

Nevertheless, we can double-check if there are any connection issues if you run into a problem while registering. All you have to do is reach out to our Hotelier Support team.

Next steps after registering

To make an impression on your potential guests on trivago, start creating a full and eye-catching profile.

The Property Details section in trivago Business Studio is where you can provide the basic information travelers need to know about your property. That ranges from your amenities and services to contact details.

Be sure to also include a description of your property, so that travelers learn what yours is all about. Since Internet algorithms favor unique content, your description should be one of a kind and only available on trivago.

And, of course, you’ll want to fill up your image gallery to show your property at its best. After all, imagery sells.

Grab travelers’ attention with high-quality photos like these:

Hotel collage of high-quality hotel images

Hint: A high-quality photo will be at least 2,000 pixels in width.

You’ve registered, but your property doesn’t appear available on trivago

The rates on trivago are sponsored advertisements paid for by booking sites. So, there’s no charge to you or travelers.

This advertising approach allows booking sites to continuously optimize their inventory and provide trivago with a diverse range of properties for each market separately. The visibility of your rates and availability on trivago’s localized platforms are determined by the booking sites you work with.

Here are 3 tips to help with visibility on trivago:

#1 Consider increasing the number of booking sites you could partner with, especially those in your local market. That could increase the possibility of travelers discovering you in search results.

#2  Promote your website rates on trivago with Rate Connect. When travelers click on those rates, we’ll send them nowhere else but to your website’s booking page. Have a look at the list of connectivity providers to see if yours partners with us.

#3 Have the most up-to-date information on your profile. The more details you provide, the greater the chance you’ll appear in travelers’ search results when they use filters to narrow down their choices.

What else you should you know about metasearch marketing on trivago

You can:

  • Benefit from trivago’s extensive reach to elevate your visibility and potential revenue.
  • Access detailed analyticson travelers’ search and click behavior.
  • Drive direct bookings from trivago with Rate Connect.

It couldn’t be easier to register your property for free on trivago. Here’s how you can get started with tips to have a profile that shines in search results.

Have a question about trivago’s products? Check out the FAQs on our Support Center.

Go to Support Center

A version of this article was originally published in June 2016.