“How can I increase my direct hotel bookings?” It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect.
And while there are many hoteliers out there using trivago’s Rate Connect and reporting positive results — increased direct bookings, reduced commission costs, balanced distribution, increased overall occupancy — there are also many hoteliers who have questions about Rate Connect and how it can help them.
Every day we receive calls, emails, and messages asking us about the tool. What is Rate Connect? How does it work? And how much does it cost?
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Read on below for answers to the top 10 questions hoteliers ask about trivago’s Rate Connect.
How can I show my hotel’s website rates on trivago?
This is a question we often get from hoteliers who are interested in advertising on trivago, or have recently started working with us, but aren’t yet familiar with our full suite of B2B products.
Given the title of and intro to this article, the answer is probably obvious: You can show your website rates on trivago with Rate Connect.
Which leads us to the next question hoteliers often ask us. . .
What is Rate Connect?
Rate Connect is a tool built to help independent hoteliers increase their direct bookings. It enables them to promote their direct website rates (with a link to their booking page) on trivago, empowering them to compete with the OTAs, drive direct bookings, and take control of their distribution.
If you’ve conducted a search on trivago recently, perhaps you’ve seen hotel profiles with a special “Hotel website” label? That label is powered by a Rate Connect campaign. When clicked, it sends the traveler to the hotel website to complete their booking.
How does Rate Connect work?
Rate Connect is an expert feature accessed through trivago Business Studio, the metasearch marketing platform used by hoteliers to promote their properties on trivago.
On the hotelier’s side, Rate Connect works as a cost-per-click (CPC)-advertising campaign.
On the user’s side, Rate Connect works by sending these booking-ready travelers who click on the rate to the hotel’s website to complete their (direct) booking.
How easy is it to use Rate Connect?
Rate Connect was built to be incredibly easy to use, with enabling features such as recommended budgets and an auto-optimized bidding function.
Even without a deep understanding of online advertising, market fluctuations, and CPC-bidding, you can easily run a successful Rate Connect campaign.
And you don’t have to invest a lot of time to do so.
How can I get Rate Connect?
To use Rate Connect you’ll need a website with a booking engine. You’ll also need to work with a technical provider that works with trivago. This is how we’re able to display your hotel rates and availability on our website.
The easiest way to find out if you’re eligible is to sign in to your trivago Business Studio account and check the Rate Connect page. If you are eligible, you’ll be directed through easy step-by-step screens to set up your campaign.
If you’re not yet eligible, you can still start Rate Connect. You’ll just be asked to provide your contact details first, so we can help you get set up with the technical requirements.
How can I start a Rate Connect campaign?
When you have a website, a booking engine, and connectivity, you can start a Rate Connect campaign from your trivago Business Studio account in a few simple steps.
Promote your official direct rates to boost bookings.
Can I pause, re-start, or change a running Rate Connect campaign?
Yes! You can pause and re-start a Rate Connect campaign whenever and as often as you’d like. You can also adjust your budget for running campaigns. You’re in control.
How much does Rate Connect cost?
You set your own monthly budget, and you’re able to pause and re-start your campaign at will. There are no registration costs nor subscription fees.
And because of the CPC-advertising model, you only pay for the clicks you receive. This may amount to the budget you allocated, or it may be less.
What is the recommended monthly budget?
To help you select an optimal budget for your campaign, we provide you with budget recommendations within the tool.
These recommendations are based on several factors, including the level of exposure you want to achieve, the number of markets you want to target, individual market conditions, and the estimated number of clicks the campaign will receive.
How can I optimize the performance of my Rate Connect campaign?
trivago does a lot of the Rate Connect performance optimizing for you, every single day. We automatically adjust your CPC bid daily to make sure your campaign is always competitive with other advertisers.
Here are some ideas on what more you can do to maximize the return on your campaign:
- Take advantage of the marketing tools and analytics of a PRO package
- Speak to your trivago account manager to get their expert advice.
- Follow the tips in this article: “Top 12 Tips to Get Direct Bookings with Rate Connect.”
Readers can find out more about the advantages of using metasearch to increase a hotel’s direct business in “Hotels Drive High-Impact Direct Bookings with Metasearch.”
Let us know in the comments section below if you have more questions about Rate Connect – or about anything! We’re always happy to hear from you.