“How can I increase my direct bookings?”

It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect.

And while there are many hoteliers out there using trivago’s Rate Connect and reporting positive results — increased direct bookings, reduced commission costs, balanced distribution, increased overall occupancy — there are also many hoteliers who have questions about Rate Connect and how it can help them.

Every day we receive calls, emails, and messages asking us about the tool. What is Rate Connect? How does it work? And how much does it cost?

Read on below for answers to the top 10 questions hoteliers ask about trivago’s Rate Connect.

#1 How can I show my hotel’s website rates on trivago?

This is a question we often get from hoteliers who are interested in marketing on trivago or have recently started working with us.

Given the title of and intro to this article, the answer is probably obvious: You can promote your website rates on your trivago profile with Rate Connect.

Which leads us to the next question hoteliers often ask us. . .

#2 What is Rate Connect?

Rate Connect is a direct booking solution from trivago. It enables hoteliers to show their direct website rates on their trivago profiles, empowering them to compete with the OTAs, drive direct bookings, and take control of their distribution.

If you’ve conducted a search on trivago recently, perhaps you’ve seen hotel profiles with a highly visible blue “Hotel website” rate button? That blue button — which sends travelers to the hotel website to complete their booking — is powered by a Rate Connect campaign.

#3 How does Rate Connect work?

Rate Connect is an expert feature accessed through trivago Hotel Manager, the metasearch marketing platform used by hotel advertisers to promote their properties on trivago.

On the hotel advertiser’s side, Rate Connect works as a cost-per-click (CPC)-advertising campaign.

On the user’s side, Rate Connect works by sending these booking-ready travelers who click on the rate to the hotel’s website to complete their (direct) booking.

#4 How complicated is it to use Rate Connect?

Rate Connect was built to be incredibly easy to use, with enabling features such as recommended budgets and auto-optimized bidding,

Even without a deep understanding of online advertising, market fluctuations, and CPC-bidding, Hoteliers can easily run a successful Rate Connect campaign.

And they don’t have to invest a lot of time to do so.

#5 How can I get Rate Connect?

To use Rate Connect you’ll need a website with a booking engine. You’ll also need to work with an authorized connectivity provider that connects your hotel rates and availability to trivago.

The easiest way to find out if you’re eligible is to sign in to your trivago Hotel Manager account and check the Rate Connect page. If you are eligible, you’ll be directed through easy step-by-step screens to set up your campaign.

If you’re not yet eligible, you can still start Rate Connect. You’ll just be asked to provide your contact details first, so we can help you get set up with the technical requirements.

#6 How can I start a Rate Connect campaign?

When you have a website, a booking engine, and connectivity, you can start a Rate Connect campaign from your trivago Hotel Manager account in a few simple steps.

If you prefer, you can also click the link at the bottom of the article to fill out a form. We’ll then call you to walk you through the process.

#7 Can I stop, pause, or change a running Rate Connect campaign?

Yes! You can stop, pause, and re-start a Rate Connect campaign whenever and as often as you’d like. You’re in control.

#8 How much does Rate Connect cost?

There are no registration costs nor subscriptions fees. You set your own monthly budget and can start and stop your campaign at will.

And because of the CPC-advertising model, you only pay for the clicks you receive. This may amount to the budget you allocated, or it may be less.

#9 What is the recommended monthly budget?

To help you ensure your campaign can meet the traffic demand over the entire month, we provide you with a recommended budget.

This recommendation is based on several factors. These include the level of exposure and market reach you want to achieve, individual market conditions, and the estimated number of clicks the campaign will receive.

#10 How can I optimize the performance of my Rate Connect campaign?

trivago does a lot of the Rate Connect performance optimizing for you, every single day. We automatically adjust your CPC bid daily to make sure your campaign is always competitive with other advertisers.

Here are some ideas on what more you can do to maximize the return on your campaign:


Readers can find out more about the advantages of using metasearch to increase a hotel’s direct business in “Hotels Drive High-Impact Direct Bookings with Metasearch.”

Ready to start a Rate Connect campaign? Follow the link below to fill out a short form and we’ll contact you!

Let us know in the comments section below if you have more questions about Rate Connect – or about anything! We’re always happy to hear from you.

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trivago Business Blog

A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

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