A successful business is one that is underpinned by a solid understanding of its customers’ behaviours, wants and needs.

In an era in which travellers can choose from an enormous range of accommodation options and offers, such customer data has never been more crucial to hoteliers. With the aim to give UK hoteliers and tourism operators in-depth information on and actionable insights into traveller preferences and behaviours, trivago launches Industry Insights: a series of data-rich reports and webinars that delve into traveller behaviour patterns across the regions of the UK.

We have compiled detailed trend reports for Scotland, Wales, Northern Ireland and all regions in England, which will be presented in a series of free webinars from March through May.

Would you like to know where visitors to your region come from, what their preferred local destinations are, how much they spend, and how long they plan to stay? Our reports reveal all this information, to provide you with the customer behaviour indicators that should inform the marketing strategy you establish for your hotel. In our webinars you’ll also discover when travellers start planning their trips, which filters they use to identify their ideal hotel, what prices they click on in different seasons, and how much they plan to spend in total for their whole trip.

Learn how to leverage this data and gain insights into how you can proactively connect with travellers during the guest journey to encourage direct bookings. By catching up on the latest travel trends and brushing up on your knowledge about your customers, you’ll be well prepared to navigate your hotel business to its greatest possible success.

Click on the name of your region to register for the webinar and to receive the detailed regional report for free:





Get a head start by discovering the latest travel trends on the national level by downloading the trivago ‘Industry Insights: United Kingdom’ report here.




Lenka Trckova

Lenka is a member of trivago’s Industry Management team for English-speaking markets. She grew up in a family of entrepreneurs and studied marketing communication and business management in the Czech Republic. She joined trivago to pursue her passion for the hospitality industry and is focused on supporting hoteliers to reach their online potential through marketing and technology.

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