How to Track Hotel Pricing Trends on the trivago Hotel Price Index

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The trivago Hotel Price Index is a fundamental resource for monitoring room pricing trends around the world. It sheds light on this dynamic landscape of the hospitality sector by highlighting shifts and fluctuations. What’s more, the trivago Hotel Price Index can be a reference point for hoteliers and revenue managers alike while crafting smart rate strategies for their properties. 

The trivago Hotel Price Index is free to access and readily available on the trivago Business Blog. Let’s take a look at how it works.

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trivago Hotel Price Index data

The trivago Hotel Price Index records average nightly rates per month for a standard double room, spanning 50 travel destinations across six continents. As a leading global hotel metasearch, trivago’s able to compile the data from over five million hotels and alternative accommodations advertised on hundreds of booking sites.

With just a few clicks of a mouse, you can dive into the pricing data on the interactive graph to discover what you need:

  • Map view:A geographic snapshot of hotel rates in 50 locations
  • Graph view:A timeline of hotel prices over the last 12 months
  • Table view:A summary of all the hotel rate data

The available data captures the room rates travelers clicked on in the month leading up to their trip. For example, the data for July indicates the average rates travelers chose during their searches in June for stays in July.

A quick side note: When travelers click on a room rate on trivago, they’re redirected to the booking site that’s advertising that rate. Additionally, properties with Rate Connect ensure that clicks on their promoted website rates lead straight to their own booking page.

Why tracking hotel pricing trends is crucial for hoteliers

The trivago Hotel Price Index provides essential information into traveler spending and booking behavior. Because the data is the average clicked-on rate — the amount travelers were ready to pay — it reveals pivotal information about how much guests are willing to spend on accommodations in a location at a given time of year.

That information is indispensable to every kind of property that’s developing an effective rate strategy. Equally important for setting appropriate and competitive room rates is data on competitor rates, as well as fluctuations in market demand. That’s why trivago has also made the data available to hoteliers around the world.