The Importance of Property Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would be adding your hotel details to your hotel profile. But which property details do you have to add to your hotel profile on trivago in order to encourage more bookings? To figure that out, you have to understand what travelers are looking for to begin with.

The modern traveler’s search process

47% of travelers use metasearch sites to compare hotel prices (ResearchNow data from 2013-2015). Once a destination is chosen and a budget set, the next step in the quest to find the ideal hotel is to narrow down the options. We find that users have a specific image in mind for the hotel that adheres to certain preferences: e.g. type of accommodation, style, facilities, and services. But how do you show travelers that your property is the perfect fit? Well, the easiest and most concise way is through your property details, also known as metadata. Metadata is the technical term for all the information related to your hotel. It’s the details that describe your assets and show the traveler what you have on offer: check-in policies, parking, Wi-Fi, etc.

Leading travelers to your hotel

Property details became growingly significant with the evolution of hotel metasearch engines. In a time where choice is an important factor for customers, these sites enable users to search vast inventories of hotels, filtering and tailoring the results to find the hotel whose attributes match their needs.

On trivago, we aim to simplify the search process so users can find their ideal hotel. We do this by linking the hotel metadata to an advanced filter system. When a traveler selects criteria in the filters (let’s say Wi-Fi), our engines “scan” the hotel database and present to the user only those hotels listing Wi-Fi. At this moment, it is important to display correct hotel information. Hotels that do not include this information in the system will not be displayed in the search results. In turn, they automatically lose the chance of being seen and being booked.

Don’t lose out on bookings

Property details are a simple but integral part of your online performance. They’re neither fancy nor complicated; however, neglecting them can instantly lose you guests. By just ticking the property details within your profile, you can take full advantage of the search technology and increase your presence in the results.

So, the answer to the question “Which property details do you have to add to your profile on trivago?” is a simple one: every single detail that applies.


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