It’s December once again, which means long winter nights as temperatures plunge in the Northern Hemisphere, and warm summer days under the hot sun in the Southern Hemisphere.
These seasons present distinct travel trends which hoteliers can take advantage of. The otherwise low season of the northern winter is punctuated by bustling ski and snow destinations. In southern lands the summer peak season brings masses of sun-loving tourists to where the sea meets the sand.
To explore these seasonal travel trends, we have analyzed the top ski destinations in Europe and North America, and the top beach destinations in South America and Oceania. Based on hotel search behavior on trivago we reveal where travelers are headed, and the average prices they pay per night, and how long they plan to stay.
Top ski and beach hotel destinations in under a minute
Find out the top ski and beach hotel destinations for travel between December 2018 and February 2019 in the video below in under a minute:
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trivago Seasonal Travel Trends data at a glance
Get the low down on the top ski and beach hotel destinations, including average prices per night and length of stay with this infographic overview:
The data behind the trends
trivago’s seasonal trends are based on data generated by travelers searching for hotels from December 1, 2017 through October 22, 2018 for travel dates between December 1, 2018 and February 28, 2019, in selected countries.
Top destinations are determined by number of click-outs (when a traveler clicks on a hotel rate on trivago and is taken to the booking site to complete their reservation), and the share of click-outs in this season compared to the rest of the year.
Average prices are based on room prices (per night) clicked on by travelers on trivago. All prices are shown in euros for comparability.
trivago Rate Insights | Get access to data specific to your hotel’s location
You can find out how many travelers are searching for accommodation in your area at any time, in any season, at any point in the year using trivago’s data. Rate Insights, a feature of trivago Hotel Manager PRO, grants you access these insights, as well as data on your online audience and main competitors. To learn more about Rate Insights and the other PRO features, click below:
Not a hotelier? Not a problem. Find more traveler focused hotel travel insights and information on trivago magazine.