Our Most Popular Hotel Industry Articles of 2018

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With 2019 just around the corner, now’s the time to review the trends and transformations we saw in the hotel industry’s evolution over the past 12 months.

Metasearch emerged as a powerful channel for driving high-impact, lower-cost direct bookings. Independent hotels surpassed chains in both revenue growth and ADR growth. And major changes in luxury hospitality presented hotels of all categories with a tenable opportunity to attract this highly lucrative segment of travelers through affordable offerings.

In 2018 we also saw the continued progression of the industry embracing the digital world and racing to meet travelers’ rapidly rising expectations for unique and exceptional hotel stays.

To help you keep up throughout the year, we published dozens of free hotel industry articles on the latest in hotel marketing and distribution, hotel technology, hospitality trends, and more. Listed below, you’ll find our most popular articles on some of the most important topics of 2018 – the articles you, our readers, found most insightful and relevant.

We invite you to take another look now to refresh your memory of this year’s top trends, most effective marketing activities, and best practices for running a modern hotel business. It’ll help you prepare your property for next year’s challenges — and the opportunities that come with them.

Happy reading, and a very happy new year!


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The Top Hotel Trends to Watch in 2018, According to the Industry

What did the hospitality industry’s thought leaders and experts see coming down the line in 2018? How spot-on were their predictions? Here’s a look at some of the biggest hotel trends that were tipped to take shape in 2018. Read more.

How a Hotel’s Online Presence Can Attract up to 5 Times More Guests

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. Here’s how to get an outstanding online presence for your property on trivago, attract more guests to your hotel, and even put yourself in the running for a trivago Award. All in one go. Read more.

10 Super Simple Ways to Improve the Guest Experience

Guest expectations are a moving target. To be able to meet them, hoteliers and all accommodation providers must always be innovating their offerings and updating their services. The good news is that there are always some fast fixes that can take a hotel a long way on a tight budget. Read more.

The Best Hotel Amenities to Attract Every Type of Traveler

What are the best hotel amenities to offer your guests? The answer will depend entirely on who your guests are. Because the latest hotel must-haves for millennials, business travelers, families, and other guest types can vary greatly. Read more.

Brilliant Advice for Turning a New Hotel into a Big Success

How can you get a nascent hotel business up and running and wildly successful as soon as possible? A real-life husband-and-wife hotel management team reveal their best practices for marketing, distribution, and delivering a stellar guest experience. Read more.

The Top Hotel Technology Trends to Follow in 2018

As new technology emerges it gives flight to new guest expectations, which in turn fuel new advances in technology. To stay up to date on what’s new, what’s trending, and what’s fundamentally changing, we looked into the top hotel technology trends the industry kept talking about this year. Read more.

Add Your Hotel to trivago for Free

Taking it back to basics, this article answers a simple yet essential question that many, many hoteliers asked us this year: How can I list and marketing my hotel on trivago? Read more.


Do you have a favorite article published on our blog this year? Would you like us to cover a specific topic next year? Let us know by leaving a comment below.

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