5 Hotel Design Ideas to Differentiate Rooms and Delight Guests

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In the pursuit to provide the ultimate unique experience to travelers, hotel design has become a powerful instrument of differentiation.

Because for guests, choosing the ideal hotel now involves identifying the ideal hotel room. And a hotel room that stands out for its unique aesthetic appeal will have a far better chance of resonating with the guest, both when they view photos of the room online and when they see it in person. As a result, cookie-cutter hotel rooms are swiftly falling out of style and out of demand.

In updating the nondescript, generic designs that had made their rooms virtually indistinguishable from their competitors’, hoteliers are now turning to today’s biggest trends in hotel design for inspiration. Check them out below.

Hotel room design idea #1: Local influences

Give rooms a sense of place.

Millennial travelers want to steep themselves in local cultures. The hotel rooms they stay in play an important role in this.

With traditional artisanal crafts and art by local artists featured in your hotel rooms, your guests will feel a powerful sense of place the moment they step through the door.

This hotel design trend is so well received by travelers, even branded hotels are loosening their grip on homogenizing design standards in favor of a more flexible and localized design approach.

Hotel room design idea #2: Biophilic elements

Provide guests with the pleasing experience of being in the presence of nature.

Plant life has become one of the biggest interior design trends in modern times, and we’re seeing it sprouting up in the hospitality scene as well.

From the ultra-trendy (albeit ultra-high-maintenance) living green walls to the equally trendy (but far more manageable) succulents, there are countless creative ways to introduce greenery into your hotel rooms and communal spaces.

In the same vein, natural lighting (whether from windows or halogen bulbs) can work wonders in making a room feel more natural and soothing.

Hotel room design idea #3: Stripped-down spaces

Simplify amenities and limit cumbersome furniture.

Another big trend in hotel design is minimalism. This means smaller guest rooms equipped with basic yet superb-quality amenities.

By blending comfort and convenience with simplicity and contemporary aesthetics, you create a modern hotel room with a minimalistic design and maximal guest appeal.

Hotel room design idea #4: Eco-friendliness

Reduce the carbon footprint.

Even minor changes can impact both the unique aesthetics of your rooms and their carbon footprint.

This could be finding nice glassware cups and stoneware mugs to place in rooms in lieu of paper items. Elegant water carafes and glass bottles are incredibly trendy now — and are perfect alternatives to plastic bottles. And energy-saving lightbulbs are the obvious choice when it’s time to replace dead bulbs.

Your guests will appreciate your eco-friendly design updates. So will your energy bill.

Hotel room design idea #5: No two rooms exactly alike

Embrace diversity.

A 100% one-of-a-kind room helps guests feel they’re experiencing an especially unique hotel stay. It’s the very feeling many of today’s travelers are chasing — especially when they can select that specific room themselves.

To create such an experience, give each room its own distinct design personality through diverse color palettes and/or decor — wallpaper, art, lamps, etc.  Arrange the furniture according to the shape of the room. You can even go so far as to assign every room a theme, as long as all themes complement one another and are consistent with your locale and branding. And be sure to give each room or room type an apropos name, too.

This hotel design trend is one that the smaller, independent hotels and B&Bs with few rooms are in the best position to jump on board with. It could be part of the reason why such properties are so popular with today’s travelers.

Promote individual hotel room types online

Show travelers what it would be like to stay in one of your uniquely designed hotel rooms.

Every design update that modernizes and improves the look of your guestrooms warrants an update to your hotel’s online presence.

Once you’ve implemented any of the above hotel design ideas (or any of your own), be sure to take new high-quality photos of your rooms and upload them to your trivago profile and hotel website.

And be sure to create distinct room types in your trivago profile and assign images to each. That way, travelers will be able to choose the exact room or room type they want for a personalized stay at your hotel.