Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date.
And that matters more than ever on metasearch, like trivago, in this new travel-industry environment.
To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago.
Tick all the right boxes for travelers
Not only do travelers on trivago spend time browsing hotel profiles with in-depth information, but they also use trivago’s filter system to find the hotels that offer the amenities and services they look for in accommodations.
When you indicate all the ones you offer, they’ll appear as highlighted icons that travelers will immediately recognize on your trivago profile.
Do you offer WiFi in both the lobby and the rooms? Is it free or is there a fee? How about parking? Is it complimentary, or do you charge for it? Booking-ready travelers need to know.
To ensure that trivago’s system has a greater chance of promoting you in search results around the world, refer to the Basic Information section in your Property Details and double-check that you’ve ticked the boxes of the services and amenities guests can expect and enjoy during their stay with you.
Looking for ways to meet and exceed expectations with your amenities? We have five tips and tricks for you in The Room Amenities That Matter Most to Your Hotel Guests.
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Show your property in the best light
With 90% of information sent to our brain being visual, it’s no wonder that imagery has such an impact on us.
In fact, a neurological study by Michigan State University revealed that the brain’s visual cortex, which is responsible for interpreting and processing visual information our eyes receive, is “more powerful than previously believed.” In essence, it can influence decision-making just the like the traditional, higher-level areas of the brain.
To give curious travelers on trivago the opportunity to visualize a memorable stay with you, the image library in your Property Details should have a minimum of 17 high-quality photos that project your rooms and common areas in the best light. After all, imagery sells.
Make sure your photos are:
- Clean and clear (avoid elements that can distract travelers).
- Pixel perfect (avoid a low resolution that will blur photos—2,000 pixels is ideal).
- Well-lit and focused (avoid photographing dimly lit spaces and from awkward angles).
And if you carried out any renovations and/or updated rooms and common areas during the months when travel came to a grinding halt, now’s a good time to upload new photos of your handiwork on your trivago profile.
For more dos and don’ts on photographing your property, have a look at our 5 Tips for Hotel Photos That Sell.
Let travelers know you’re the right choice for them
Nobody can describe your hotel better than you can. So, take advantage of the space on your profile to add a great description to your Property Details and introduce yourself to a world of travelers on trivago.
What you’ll need to avoid is copying (or even slightly editing) a description you already have on your website or partner booking sites and then use it on trivago. The reason is that search engines, like Google, don’t want to show users results with duplicate content.
Your goal is to provide search engines (and travelers) with both unique content and unique value. In other words, your description on trivago doesn’t exist anywhere else on the Internet.
To achieve this uniqueness, put yourself in the shoes of a travel writer while creating the description for your trivago profile.
For ideas on how to structure yours, use the following as a guide:
- Describe the general highlights of your property (e.g., building type, location, star classification).
- Mention room types and only a few amenities (e.g., air conditioning, a flat screen TV, a safe, jacuzzi).
- Refer to the main features of your property (e.g., pool, gym, sauna, wellness area).
- Indicate if there’s an on-site restaurant and/or bar, as well as recommendable dining options nearby. Tips on takeout and delivery possibilities can be helpful, too.
- Name the attractions and points of interest (POIs) that are close by (e.g., landmarks, museums, shopping streets, and the great outdoors).
Once you have your unique description live on trivago, be sure to make it available in the key languages that apply to your market, too. You can learn how to do that effectively in The Right Way to Reach Global Travelers.
Bonus tip: Drive direct bookings your way
Since the pandemic began, travelers have been turning more to direct channels. Not only is it because they want to get the most up-to-date information (e.g., what’s open, current hygiene measures, etc.), but they also feel they can better manage their reservations when they book direct.
How can you work this situation to your advantage?
Now that you know the key elements that create a full and appealing profile for travelers, the next essential step is to promote your attractive website rates to them on trivago with Rate Connect.
When potential guests click on those rates, trivago will redirect them straight to your booking page to complete the direct booking process. And with each one you receive, you’re the one who’ll own the customer relationship. That enables you to build your brand and generate repeat business.
By having this digital marketing initiative in place on trivago, you’ll create a balanced and healthier distribution mix of indirect and direct bookings. What’s more, you’ll help lower your distribution costs, too.
You can learn more about driving direct bookings your way via trivago in 10 Questions Hoteliers Ask About Rate Connect.
As the travel industry adjusts and sets a course to navigate this new travel era, it’s vital to adopt a strategy that will help you move forward—one step at a time. And your trivago profile is a good place to start. After all, it’s your storefront window that offers a world of potential guests an enticing glimpse of what your hotel is all about.
Promote your official direct rates to boost bookings.
Photo by Andrea Piacquadio from Pexels