Category: Uncategorized
trivago Industry Insights: South West England
Harness data and take action in your hotel marketing strategy. This was the key takeaway from the trivago Industry Insights webinar for South West England on 17 April 2018. When you understand the behaviours, wants and needs of travellers who are looking for hotels in your region, you are better equipped to entice them to […]
read more trivago Industry Insights: Scotland
Harness data and take action in your hotel marketing strategy. This was the key takeaway from the trivago Industry Insights webinar for Scotland on 5 April. When you understand the behaviours, wants and needs of travellers who are looking for hotels in your region, you are better equipped to entice them to book at your […]
read moreRecap of trivago Academy: become more competitive online
Last week we hosted the trivago Academy for independent hoteliers who are keen on improving their competitiveness online. Hoteliers from all over the world were tuning in. In case you’ve missed the Academy or any of the three educational webinars from this series, here’s a quick recap including videos of each session. Would you like […]
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Good News for Hotels: The Direct Booking Journey Moves to Meta
In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]
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3 Hotel TV Shows That Are Definitely Worth Watching
For many of us working in hospitality, now is the time of year when business slows down or even enters a seasonal pause. This downtime can be a great opportunity for you to focus on your marketing efforts. That said, sometimes you need a break from thinking about budgets and marketing channels and ROIs. Sometimes […]
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The PRO Effect: Driving More Guests to Your Hotel
You need to be competitive online if you want to drive more guests to your hotel — now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and […]
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Search Volume: The Secret to Setting Unbeatable Rates
‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re traveling to spend the holidays with family or to get away from the […]
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7 Reasons to Invest in a (Modern) Hotel Management System (Cloud-PMS)
Every hotelier deserves the best for his hotel. By the best, I mean the most innovative technology that will help him manage his hotel efficiently. A Property Management System, like Cloud-PMS, is the core tool of the hotel in terms of application; it helps managing reservations, invoicing, and daily tasks. Because it’s for the good […]
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