In a world where travelers put their faith in a property’s online reputation as much as its advertised offerings, digital word of mouth reigns. People trust people. Positive ratings increase interest, while negative ratings dispel desire. And reviews influence bookings. To see how your own business is doing with its online reputation, check out its reputation score on trivago. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! About your property’s online reputation score on the trivago Rating Index™ The trivago Rating Index™, or tRI, aggregates millions of guest ratings from across multiple…

If you’re a hotelier who wants to thrive in a highly competitive hospitality industry, trivago is the place to be. And, of course, we’re here to give you a hand every step of the way. Here are your essential, go-to resources that are always just a click away! Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! trivago Support Center We provide all the necessary supportive material in a centralized fashion, so that you can find what you’re looking for with ease. Our FAQs cover topics related to your profile and Business…

If you are a hotelier, chances are you’re looking for different ways to boost your visibility online. After all, with more than 80% of travel bookings taking place via a website or mobile app, hoteliers need to have a strong digital presence to be easily searchable online. trivago can help you with that. Let’s see how: How trivago can help my hotel business In pursuit of having a strong online presence, hoteliers are investing more and more in various marketing initiatives, like metasearch marketing, search engine marketing, and social media marketing. Of all these, hoteliers around the world perceive metasearch…

Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does. What is trivago Business Studio? trivago Business Studio is a marketing platform for independent hoteliers. It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago. The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track…

After seeing how much interest our post “6 Questions Hoteliers Ask about trivago” received, we thought it would be helpful to publish a follow-up article on another topic hoteliers frequently ask us about: trivago Business Studio. If you don’t yet have a trivago Business Studio account, you can register for one here — it’s free and easy to do. So, without further ado, here are the answers to your top eight most frequently asked questions about trivago Business Studio and how to use your account to make changes to your property profile on trivago. #1 What is trivago Business Studio? It’s the full metasearch marketing solution that enables independent hoteliers to improve their online marketing…

Millions of travelers around the world use trivago to find their ideal accommodation online. You as a property owner or manager can use trivago as well, as an online marketing channel to reach all these travelers. It’s called metasearch marketing, and it’s now an essential online marketing activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property so you can claim your profile for free. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! Why register to claim your property’s trivago profile? trivago compares accommodation deals from hundreds of…

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…

Changes in traveler booking behavior and innovations in technology are opening up new digital channels for driving direct hotel bookings. Which means that if you’re a hotelier, now is a great time to tap into your entrepreneurial spirit, take advantage of new enabling technologies, and take back the reigns of your distribution strategy. In other words, now’s the time to get onboard with the digital revolution and get online to drive direct bookings. To inspire hoteliers to take this leap, this year’s trivago Awards will feature a new category: the trivago Awards for Direct Bookings. Would you like to have…

Read about trivago’s latest step in its mission to empower hoteliers to compete online.

Ayre Hoteles is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology and distribution. His perspective on the challenges today’s hoteliers are facing, the importance of metasearch and metasearch marketing, and how tools such as trivago Express Booking can be used to drive direct bookings proved especially insightful. Read on for the full interview below. trivago: Hi…