If you are a hotelier, chances are you’re looking for different ways to boost your visibility online. After all, with more than 80% of travel bookings taking place via a website or mobile app, hoteliers need to have a strong digital presence to be easily searchable online. trivago can help you with that. Let’s see how: How trivago can help my hotel business In pursuit of having a strong online presence, hoteliers are investing more and more in various marketing initiatives, like metasearch marketing, search engine marketing, and social media marketing. Of all these, hoteliers around the world perceive metasearch…

Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does. What is trivago Business Studio? trivago Business Studio is a marketing platform for independent hoteliers. It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago. The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track…

After seeing how much interest our post “6 Questions Hoteliers Ask about trivago” received, we thought it would be helpful to publish a follow-up article on another topic hoteliers frequently ask us about: trivago Business Studio. If you don’t yet have a trivago Business Studio account, you can register for one here — it’s free and easy to do. So, without further ado, here are the answers to your top eight most frequently asked questions about trivago Business Studio and how to use your account to make changes to your property profile on trivago. #1 What is trivago Business Studio? It’s the full metasearch marketing solution that enables independent hoteliers to improve their online marketing…

Millions of travelers around the world use trivago to find their ideal accommodation online. You as a property owner or manager can use trivago as well, as an online marketing channel to reach all these travelers. It’s called metasearch marketing, and it’s now an essential online marketing activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property so you can claim your profile for free. Why register to claim your property’s trivago profile? trivago compares accommodation deals from hundreds of online booking sites. Your property will already have a profile on trivago if you’re partnered with at…

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…

Changes in traveler booking behavior and innovations in technology are opening up new digital channels for driving direct hotel bookings. Which means that if you’re a hotelier, now is a great time to tap into your entrepreneurial spirit, take advantage of new enabling technologies, and take back the reigns of your distribution strategy. In other words, now’s the time to get onboard with the digital revolution and get online to drive direct bookings. To inspire hoteliers to take this leap, this year’s trivago Awards will feature a new category: the trivago Awards for Direct Bookings. About the trivago Awards for…

Read about trivago’s latest step in its mission to empower hoteliers to compete online.

No, trivago isn’t a booking site; it’s a hotel metasearch. Have more questions you want to ask about trivago? We answer your top 6 here.

We just wrapped up Day Two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers in the hotel business. This year’s hottest topics included the rise of food-tourism, the need for digitalization, and the unique distribution value of metasearch. On the topic of metasearch and how to drive direct bookings, a panel discussion titled Metasearch & Co.: The Invisible Battle for…

Every hotelier deserves the best for his hotel. By the best, I mean the most innovative technology that will help him manage his hotel efficiently. A Property Management System, like Cloud-PMS, is the core tool of the hotel in terms of application; it helps managing reservations, invoicing, and daily tasks. Because it’s for the good of your hotel to have one, here are 7 reasons why you should invest in a (modern) Hotel Management System or Cloud-PMS. 1- Because you can Property Management Systems for hotels are now accessible in terms of pricing. For less than 100 euros per month…