Hotel Performance 360°

Browsing: Hotel Performance 360°

Take a holistic approach to impact your hotel’s performance in 2022, from direct bookings and your visibility on trivago to everything else in between.

Tips for a Successful Rate Connect Campaign: Learn from the Experts

By trivago Business Blog on 3. February 2022 Hotel Performance 360°

In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. The Rate Connect account management team recognizes the value of that, too, and are always willing and able to provide hoteliers with sound advice on how to successfully run their Rate Connect campaign on trivago. So, we sat with Paige—the account manager for countries in the English-speaking world—to get her industry insights and expertise on how hoteliers can do just that. Whether you’ve been promoting…

3 Ways to Elevate Your Booking Appeal on trivago

By trivago Business Blog on 18. January 2022 Hotel Performance 360°

Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on metasearch, like trivago, in this new travel-industry environment. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick…

9 Effective Rules for Building Your Property’s Brand and Online Presence

By Ivano Sergi on 10. January 2022 Hotel Marketing & Distribution, Hotel Performance 360°

With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…

Increase Your Hotel’s Visibility on trivago in 4 Steps

By trivago Business Blog on 10. November 2021 Hotel Marketing & Distribution, Hotel Performance 360°

“How can I get more visibility for my property on trivago?” It’s a common question we hear from hoteliers and rightly so. According to our own research, 75% of registered hoteliers who regularly use trivago Business Studio indicated that trivago is a relevant marketing channel for their property. So, of course, the desire to catch the eye of potential guests worldwide is top of mind. To put this topic into perspective, here are four steps you can take to proactively influence your property’s visibility on trivago as well as travelers’ interest in you. Would you like to have insights delivered…

10 Questions Hoteliers Ask about trivago’s Rate Connect

By trivago Business Blog on 18. October 2021 Hotel Performance 360°, trivago Hotel Technology

“How can I increase my direct hotel bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. Promote your official direct rates to boost bookings. What is Rate Connect? Rate Connect is a performance-based app designed to help independent hoteliers like you increase direct bookings and lower distribution…

Guests’ First-Party Data: The Priceless Asset Hotels Can Get

By trivago Business Blog on 4. October 2021 Hotel Industry Trends, Hotel Performance 360°

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…

Personalized Offers—They’re Not Just Discounts for Guests

By trivago Business Blog on 3. September 2021 Hotel Performance 360°

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization boils down to two main elements: the desire for control of what’s holding our attention and the minimizing of feeling overloaded by information. But let’s go a step further. One function of our reticular activating system (RAS) in the brain stem is to be the…

What’s the Game Plan for Your Hotel: CPC or CPA?

By trivago Business Blog on 4. August 2021 Hotel Performance 360°, trivago Hotel Technology

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run. So, let’s jump in! Balance your distribution The importance of direct bookings is…

10 Books Everyone in the Hospitality Industry Should Read

By trivago Business Blog on 26. May 2021 Hotel Performance 360°

Hospitality books can inspire you. These can help you, as a hotelier, to gain new perspectives and learn from the wisdom and success of others in the industry. However, with the plethora of options to choose from and the daily demands of the job, hoteliers might find it difficult to not only identify the hospitality books worth reading but also to find the time to read them. We are here to take some of the guesswork out of it for you. We’ve sorted through classic titles and reviewed recent publications to compose a list of must-read books for hospitality professionals.…