Browsing: Hotel Marketing & Distribution

Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back to the golden years of aviation and hospitality. And while the model is decades old, a loyalty program is nevertheless the latest must-have for boosting revenue, increasing occupancy, and improving the guest experience. That’s why we’re devoting an entire blog series to helping you create…

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s a closer look at three ways that email marketing can improve your guest experience as you increase your revenue, grow your brand, and encourage customer loyalty. 1. Build guest rapport Email marketing offers you the unique opportunity to personalise your guest service and extend your…

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the ball on the golden opportunity that is the honeymoon. And it’s losing them profit: Next to renting the wedding venue, the honeymoon is often what couples tying the knot will drop the most money on. The average pair of newlyweds sets aside over £3,000. That’s…

Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, I gave hoteliers a recipe for success to sustain them through the fall. Now I’m back to help you weather the winter months. Should you hibernate, pause your marketing endeavors, and wait for the cold months to pass? No way! We’re resilient in this business,…

Los avances tecnológicos están conllevando que el mundo del marketing hotelero online cambie y evolucione a un ritmo acelerado, por lo que llegar a los huéspedes potenciales y mantener una relación hotelera con ellos exige más que tener una buena imagen del hotel y una descripción correcta desde el punto de vista gramatical. El social selling le puede aportar a su hotel una ventaja competitiva de marketing que quizá no había barajado hasta ahora. ¿Qué es el social selling? El social selling es el proceso, tanto offline como online, permite establecer una relación con sus huéspedes potenciales e interactuar directamente…

The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking in the glow of a wonderful reputation and increased profit. Recognise the impact of off-season marketing November arrived before you knew it, and suddenly seasonality doesn’t seem like such a good thing. It can be unsettling to see your bookings start to decrease as the…

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might just be the best free social media advertising tool for your hotel. Introducing the hashtag In 2007 the pound sign was reborn as the hashtag in order to organise Twitter tweets around the topics they cover, making it easier for people to find and follow…

Vacations are supposed to be relaxing, but in reality they can be stressful logistical nightmares. Besides trying to find affordable flights and figuring out how to get around in a new city, travellers can spend hours comparing different hotels. And with all the hotel horror stories circulating the Internet, it’s no wonder people take their time. After all, the place will be their temporary home base. They’ve been looking forward to a hard-earned holiday all year long and want to indulge themselves. The last thing they want is for their vacation to be ruined by the wrong hotel. So with…

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