Browsing: Hotel Marketing & Distribution

Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.

As an independent hotelier, you don’t want to buy 10 different hotel technology solutions. You need to spend your money wisely, and invest only in those technologies that will add value to your business and, importantly, grow your profits. But how can you know which hotel technology will accomplish this? It’s a valid question. So last week we sought out the answer at HITEC Amsterdam, an event where financial and technology professionals in the hospitality industry gather to discuss how hotels can use technology for greater profitability and efficiency. It was the first European HITEC (Hospitality Industry Technology Exposition and…

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as a direct result of email marketing, you can bet those campaigns weren’t created at random. For a hotel email campaign to yield results like this, it’s got to be well thought out, and it’s got to contain a few essential ingredients. When you add each…

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travelers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse accommodation offers In addition to rewarding guests with free or discounted stays at your own property, include special offers for other brands or locations. Wyndham has taken an innovative step in this direction by inviting loyalty members to redeem their points at its timeshare and…

According to hotel reputation management firm Customer Alliance, “93% of people use online reviews when determining which hotel they want to stay at.” And further, most people would not even book a stay at a hotel without reviews. It means that, no matter the size of your property nor how busy you may be, you’ve got to manage that online reputation of yours if you want to boost your bookings. And while this may seem like a daunting task, especially if you’re already stretching your resources thin. So let us help with a simple “hotel reputation management” checklist. These 10 items…

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen Oskam, researchers from the hospitality business school Hotelschool The Hague, discussed this very topic with us at ITB Berlin last week: What is the millennial actually looking for and how can hotels adjust their value propositions to appeal to this generation? We caught up with…

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of your property, the email marketing basics covered in this post can be adapted to fit your needs and grow your business. Here’s how to get started. Step 1: Choosing an email service provider You’ll need to pick an email service provider (ESP)—a system through which…

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