Expert best practices for a new and highly effective online hotel marketing technique.

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would be adding your hotel details to your hotel profile. But which property details do you have to add to your hotel profile on trivago in order to encourage more bookings? To figure that out, you have to understand what travelers are looking for to begin…

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how do they operate? Metasearch A hotel metasearch like trivago aggregates online content and hotel rates from hundreds of booking sites across the Internet and presents travelers with an unbiased, comprehensive list of hotel deals to choose from, all of which fit their ideal-hotel criteria. A…

A hotel’s online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here’s how it’s done.

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that the average Brit travels, enjoys food, and makes decisions, too. Their spending power is so weighty, that markets are bending to their needs and whims. Companies around the globe have begun to cater directly to this group. Are you one of them? If the answer…

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t have to be that way. You can easily increase the number of patrons who arrive at your front door while positively impacting their guest experience. The simplest and most effective way to do this is by making sure your hotel address is correctly listed on…

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

Learn how your online reputation impacts your ability to capture event bookings, and your hotel’s overall guest experience.

Is your online content working for you or against you in driving bookings?

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.