If you were to think that off-season hotel marketing isn’t necessary for your business, you’d be sorely mistaken. Here’s why: Travelers book 54 days ahead of their stay on average Every day, 365 days a year, there are people searching for hotels. Searching, and also booking. And while last-minute bookings are indeed on the rise, they’re not necessarily replacing long-term hotel bookings. In fact, according to trivago data*, the average traveler books accommodation 54 days in advance of their stay. That’s nearly two months in advance; so for example, the average traveler is searching in April for a hotel stay June, and in…