This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018,” SEO is crucial to the success of any hotel marketing strategy. As such, it should be updated as often as needed to keep up with shifting traveler search behaviors and rising trends in the SEO environment. (Read…

If you were to think that off-season hotel marketing isn’t necessary for your business, you’d be sorely mistaken. Here’s why: Travelers book 54 days ahead of their stay on average Every day, 365 days a year, there are people searching for hotels. Searching, and also booking. And while last-minute bookings are indeed on the rise, they’re not necessarily replacing long-term hotel bookings. In fact, according to trivago data*, the average traveler books accommodation 54 days in advance of their stay. That’s nearly two months in advance; so for example, the average traveler is searching in April for a hotel stay June, and in…

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences. By optimized online presence, we mean stunning hotel photos. Catchy descriptions translated into multiple languages. Hotel details that are current and complete. High-quality content and accurate, comprehensive information. And the value of an optimized online presence is not something to be ignored. In search results, optimized profiles tend to…

Digital marketing, also known as “online marketing” and “Internet marketing,” has become a crucial activity for hotels of all shapes and sizes, of all categories, in all parts of the world. And here’s the simple reason why: The booking journey has gone digital. The guests have moved online. Travelers young and old, domestic and international, business and leisure and yes, “bleisure,” are now getting online to search for and book their accommodations. The only way for a hotel to reach these digital travelers is to get digital with them…and to get digital with their marketing activities. Would you like to…

Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a basic guide on the topic. And here it is. Introduction: What is hotel technology? Hotel technology is the collection of tools and techniques employed by hotel professionals to accomplish business-related tasks by technical means. Given this definition, tools as primitive as the dumbwaiter and techniques…

Want higher profit margins and lower commission costs? Metasearch is the way to go.

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it important for hotel advertisers, too. Metasearch creates an unbiased and transparent marketplace for the independent hotel, the OTA, and the chain to grow their business and connect with the millions of travelers searching for and booking hotels online. In light of that, we’re going to…

As we get ready to bid farewell to 2017 and gear up for a promising 2018, let’s take a moment to reflect on the past twelve months. What new marketing techniques proved especially effective at capturing the fickle attention and growing business of travelers? What emerging technologies became crucial for driving bookings in the online distribution landscape and satisfying guests during their stays? What hospitality trends shook up and re-shaped the industry? The booking journey? The entire guest experience? What do hoteliers need to know about these trends? The better we understand how the industry evolved over the last year,…

Everything you need to know to successfully market your hotel and drive bookings via email.