Browsing: Hotel Marketing & Distribution

Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism spikes for as long as you can. Which makes summer marketing crucial to every hotel — especially those dependent upon high-season business. The good news is that with a few simple tweaks to its current hotel operational and marketing activities, a hotel can greatly enhance…

“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…

Last month, Phocuswright published findings from its latest independent lodging study in a free whitepaper. Available here, the report reveals crucial new insights into the status of independent hotels and accommodations in today’s online marketplace — including which marketing channels are proving most effective for generating their bookings. Here’s a quick look at what the survey of over 1,000 independent property owners and managers revealed: Metasearch is one of the most effective marketing channels for independent properties The study found that for independent properties, travel review websites and metasearch sites are the most effective marketing channels for generating bookings. The research…

We live in a digital world full of tech-savvy travelers — and enabling hotel technology that can help you reach them online. To survive and thrive as a hotelier, you’re going to want to get comfortable in this digital environment and keep up to date on the latest developments. And what better way to keep your digital hotel marketing, distribution, and technology know-how razor sharp this year than with a visual online glossary of the must-know terms for hoteliers? Must-know hotel metasearch marketing terms Hotel metasearch: Your connection to a world of digital travelers.  When marketing your property on trivago, whether by optimizing…

The latest joint webinar from trivago and Phocuswright explored the status of independent properties in the online marketplace — their business practices, tech usage, greatest challenges and roadblocks, and most promising opportunities. In the session, titled “How well are independent hoteliers adapting to the digital age?”, expert panelists revealed: The most effective marketing channels to promote an independent property on today How nearly two-thirds of independent properties already drive direct bookings with metasearch, and how others can too The essential technology that will help hoteliers balance their distribution mix, boost direct bookings, and battle growing costs of third-party reservations Webinar…

What will effective hotel online distribution look like in 2019? For one thing, it will correspond to the journey taken by today’s digital travelers as they search for and book their hotels online. Or journeys, we should say. Because the online distribution landscape offers guests different paths that will lead them to book with their hotel of choice. The infographic guide below illustrates three main digital avenues travelers can take to reach your hotel — and breaks down the importance and benefits of all three when it comes to selling your rooms to your guests online. Hotel distribution and metasearch marketing with trivago As the guide illustrates,…

Registration for the free webinar is now open. Click to reserve your spot.  trivago has joined forces with the travel industry’s research authority, Phocuswright, on a new study that explores the status of independent lodging properties in the current online marketplace — their business practices, tech usage, greatest challenges and roadblocks, and most promising opportunities. Expert panelists from trivago and Phocuswright will be diving into the data and sharing results from the study in a live, free webinar, exploring a complex and urgent question: “How well are independent hoteliers adapting to the digital age?” Register to attend now and tune in to find…

With 2019 just around the corner, now’s the time to review the trends and transformations we saw in the hotel industry’s evolution over the past 12 months. Metasearch emerged as a powerful channel for driving high-impact, lower-cost direct bookings. Independent hotels surpassed chains in both revenue growth and ADR growth. And major changes in luxury hospitality presented hotels of all categories with a tenable opportunity to attract this highly lucrative segment of travelers through affordable offerings. In 2018 we also saw the continued progression of the industry embracing the digital world and racing to meet travelers’ rapidly rising expectations for…

In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the ever-growing importance of user-generated content and guest reviews. Of course, these trends aren’t the only changes to be aware of. The hotel marketing and tech landscape is constantly evolving, and traveler expectations are constantly rising. So what can you be doing to adapt your direct booking strategy in these dynamic times? Here are 10 practical actions you can take to help you drive direct bookings to your hotel in 2019.…

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