Everything you need to know to successfully market your hotel and drive bookings via email.

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how do they operate? Metasearch A hotel metasearch like trivago aggregates online content and hotel rates from hundreds of booking sites across the Internet and presents travelers with an unbiased, comprehensive list of hotel deals to choose from, all of which fit their ideal-hotel criteria. A…

A hotel’s online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here’s how it’s done.

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

The fleeting, inspiring content of Instagram Stories encourages guest loyalty. Discover how hotels can get the most out of this new marketing tactic.

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as a direct result of email marketing, you can bet those campaigns weren’t created at random. For a hotel email campaign to yield results like this, it’s got to be well thought out, and it’s got to contain a few essential ingredients. When you add each…

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travelers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse accommodation offers In addition to rewarding guests with free or discounted stays at your own property, include special offers for other brands or locations. Wyndham has taken an innovative step in this direction by inviting loyalty members to redeem their points at its timeshare and…

According to hotel reputation management firm Customer Alliance, “93% of people use online reviews when determining which hotel they want to stay at.” And further, most people would not even book a stay at a hotel without reviews. It means that, no matter the size of your property nor how busy you may be, you’ve got to manage that online reputation of yours if you want to boost your bookings. And while this may seem like a daunting task, especially if you’re already stretching your resources thin. So let us help with a simple “hotel reputation management” checklist. These 10 items…