Browsing: Hotel Marketing & Distribution

Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.

Running a bed and breakfast (B&B) is a lifestyle choice for many that also comes with a promise of a fruitful career. You can make good amount of money by renting rooms in your property and doing household chores, like cleaning, making beds, and preparing breakfast. It guarantees a lot of fun and adventure as you get to meet new people from around the world right under your roof. Cherry on top – you don’t have to commute daily to work. But everything’s not all roses in this wonderful world of running a B&B. Its management demands a lot of…

Direct hotel bookings matter greatly to every hotel and accommodation provider. Not only do these help hoteliers achieve a healthy distribution mix between OTA bookings and direct bookings and have better control over their distribution costs, but these also provide something much more valuable than money – data. And, data is the most valuable asset in today’s digital world. Having access to the contact information and other precious data of the guests like preferences can help hotels build guest relationships and elevate guest experiences. Due to so many benefits of direct bookings for the hoteliers, chances are you are already…

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism spikes for as long as you can. Which makes summer marketing crucial to every hotel — especially those dependent upon high-season business. The good news is that with a few simple tweaks to its current hotel operational and marketing activities, a hotel can greatly enhance…

“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…

Last month, Phocuswright published findings from its latest independent lodging study in a free whitepaper. Available here, the report reveals crucial new insights into the status of independent hotels and accommodations in today’s online marketplace — including which marketing channels are proving most effective for generating their bookings. Here’s a quick look at what the survey of over 1,000 independent property owners and managers revealed: Metasearch is one of the most effective marketing channels for independent properties The study found that for independent properties, travel review websites and metasearch sites are the most effective marketing channels for generating bookings. The research…

We live in a digital world full of tech-savvy travelers — and enabling hotel technology that can help you reach them online. To survive and thrive as a hotelier, you’re going to want to get comfortable in this digital environment and keep up to date on the latest developments. And what better way to keep your digital hotel marketing, distribution, and technology know-how razor sharp this year than with a visual online glossary of the must-know terms for hoteliers? Must-know hotel metasearch marketing terms Hotel metasearch: Your connection to a world of digital travelers.  When marketing your property on trivago, whether by optimizing…

With 2019 just around the corner, now’s the time to review the trends and transformations we saw in the hotel industry’s evolution over the past 12 months. Metasearch emerged as a powerful channel for driving high-impact, lower-cost direct bookings. Independent hotels surpassed chains in both revenue growth and ADR growth. And major changes in luxury hospitality presented hotels of all categories with a tenable opportunity to attract this highly lucrative segment of travelers through affordable offerings. In 2018 we also saw the continued progression of the industry embracing the digital world and racing to meet travelers’ rapidly rising expectations for…