Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…