“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…

Last month, Phocuswright published findings from its latest independent lodging study in a free whitepaper. Available here, the report reveals crucial new insights into the status of independent hotels and accommodations in today’s online marketplace — including which marketing channels are proving most effective for generating their bookings. Here’s a quick look at what the survey of over 1,000 independent property owners and managers revealed: Metasearch is one of the most effective marketing channels for independent properties The study found that for independent properties, travel review websites and metasearch sites are the most effective marketing channels for generating bookings. The research…

We live in a digital world full of tech-savvy travelers — and enabling hotel technology that can help you reach them online. To survive and thrive as a hotelier, you’re going to want to get comfortable in this digital environment and keep up to date on the latest developments. And what better way to keep your digital hotel marketing, distribution, and technology know-how razor sharp this year than with a visual online glossary of the must-know terms for hoteliers? Must-know hotel metasearch marketing terms Hotel metasearch: Your connection to a world of digital travelers.  When marketing your property on trivago, whether by optimizing…

With 2019 just around the corner, now’s the time to review the trends and transformations we saw in the hotel industry’s evolution over the past 12 months. Metasearch emerged as a powerful channel for driving high-impact, lower-cost direct bookings. Independent hotels surpassed chains in both revenue growth and ADR growth. And major changes in luxury hospitality presented hotels of all categories with a tenable opportunity to attract this highly lucrative segment of travelers through affordable offerings. In 2018 we also saw the continued progression of the industry embracing the digital world and racing to meet travelers’ rapidly rising expectations for…

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very well be completely new terms that need to be defined. So define them we shall. Why do all abbreviations start with “CP”? “CP” stands for “cost per.” Each of these acronyms starts with these two letters because you pay “per” the number of times a…

Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a basic guide on the topic. And here it is. Introduction: What is hotel technology? Hotel technology is the collection of tools and techniques employed by hotel professionals to accomplish business-related tasks by technical means. Given this definition, tools as primitive as the dumbwaiter and techniques…

Everything you need to know to successfully market your hotel and drive bookings via email.

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would be adding your hotel details to your hotel profile. But which property details do you have to add to your hotel profile on trivago in order to encourage more bookings? To figure that out, you have to understand what travelers are looking for to begin…

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how do they operate? Metasearch A hotel metasearch like trivago aggregates online content and hotel rates from hundreds of booking sites across the Internet and presents travelers with an unbiased, comprehensive list of hotel deals to choose from, all of which fit their ideal-hotel criteria. A…