Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…

In our ‘Rebound after the Coronavirus Crisis’ series, we’re sharing tips on how to rebound once the symptoms of the crisis pass and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. In the first article of this series, we shared tips on how to create a hotel distribution recovery strategy, and in the second one, we talked about the digital hotel tools you need for a quick and smooth recovery. In this article, let’s explore the essentials of an effective hotel revenue management recovery strategy to ensure a quick and smooth rebound after…

Covid-19 is showing us how to live and connect online. It’s going to influence travelers’ search and booking behaviors, making people who relied fully or partially on traditional channels to turn to digital solutions to plan their travel, from start to finish. With this in mind, we’re going to help you plan your rebound once the symptoms of the crisis pass and events return to normal in our series, ‘Rebound after the Coronavirus Crisis’. Check out other articles in this series: Rebound after the Coronavirus Crisis: Creating a Hotel Distribution Recovery Strategy Rebound after the Coronavirus Crisis: Developing a Revenue Management…

Hotels around the world are bearing the brunt of the coronavirus crisis. It’s crucial for hotels at this time to take the right steps to manage the fast-evolving crisis and grow even during such adverse times. In our ‘Rebound after the Coronavirus Crisis’ series, we’re going to help you plan your rebound once symptoms of the crisis pass, and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. Check out other articles in this series: Rebound after the Coronavirus Crisis: 3 Digital Tools Hotels Need for a Quick Recovery Rebound after the Coronavirus Crisis:…

The hotel industry is often exposed to a number of inevitable crises. It’s important to appropriately handle critical situations, like the current coronavirus crisis, to prevent damage to business and catch up after the crisis ends. McKinsey, in its report, COVID-19: Implications for business, predicts, “Some sectors, like aviation, tourism, and hospitality, will see lost demand.” And, this forecast comes as no surprise, given the present-day global travel restrictions and the overall sentiment in the market. Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize…

Even though managing a hotel is a tough job overall, reaching customers optimally and effectively is something hoteliers struggle the most with. It’s got even more difficult for hoteliers in recent times to attract customers due to the advancements in technology and resulting shifts in consumer behavior and habits. In such a scenario, Small and Medium Enterprises (SME) hotels who have access to limited resources have been hit the hardest. If you own an SME, one of the biggest challenges for you might be diversified distribution. In this article, we’re going to show how you can diversify your distribution by…

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

Digital is no longer an experimental new channel for hotels – it’s widely renowned as a scalable, measurable way to fuel growth via lead generation and conversions all the way down the funnel. Are you a hotelier who wishes to learn the importance of taking your business online? Then, this eBook is for you! In this guide, you’ll learn the importance of digital hotel distribution and marketing in today’s world. You’ll learn the best distribution and marketing practices to attract travelers, delight guests, and build loyalty. In this guide, we’ll show you: Current consumer preferences and travel habits Hospitality distribution…

The family travel market is going through a growth spurt and is expected to increase by 25% by 2022, as reported by GlobalData in its ‘Key Trends in Family Travel’ study. In another study of ‘Summer Travel Trends’, ThinkwithGoogle concludes, “Searches related to family vacations have shown the strongest growth year-on-year.” So, is your hotel family-friendly to reap the benefits of this projected surge of family travelers? Well if not, we believe it’s high time you start offering family-friendly deals and offers to attract more families to your hotel. This goes in parallel with establishing a family-friendly atmosphere to make…