Find expert ideas on how to effectively reach today’s tech-savvy travelers and grow your hotel bookings.
Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…