“How can I get more visibility for my property on trivago?” It’s a common question we hear from hoteliers and rightly so. According to our own research, 75% of registered hoteliers who regularly use trivago Business Studio indicated that trivago is a relevant marketing channel for their property. So, of course, the desire to catch the eye of potential guests worldwide is top of mind. To put this topic into perspective, here are four steps you can take to proactively influence your property’s visibility on trivago as well as travelers’ interest in you. Make the best first impression Fact: The…

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns. So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need…

Peak season is the best! You, as a hotelier, enjoy high demand and an influx of guests. It’s not even difficult to achieve full hotel occupancy. However, you know that this is soon going to change – it does every year. After the peak or high season will come the mid or shoulder season, and eventually the low or off season. And, you’ll have to struggle with attracting guests and reaching maximum hotel occupancy. This is the harsh reality and the most distinctive feature of the global hospitality industry – every hotelier has to deal with seasonality every year. Seasonality…

When you’re trying to attract new guests to your property, it can be enticing to use price as an incentive. After all, competing on price often feels like such a natural path to follow. But competing on price alone is a risky proposition. Thus, to ensure a maximum and sustainable competitive edge, other factors should be taken into consideration and should be adapted in parallel with your pricing. Why focusing only on price is risky: Here, we discuss why competing on price alone, is not a good strategy for hotels who want to win loyal, long-lasting guests. You might lose…

Hoteliers around the world have unlimited options these days when it comes to distribution channels. While direct bookings are perceived to be the most profitable bookings, the benefit and scope of indirect bookings can’t be undermined. A mix of direct as well as indirect bookings will help you drive a diverse stream of revenue and reach a variety of customers in a fast-paced hospitality environment. Thus, while creating your online distribution strategy, you need to create a healthy and optimal distribution mix. In order to diversify your distribution landscape, you might like to consider OTAs (Online Travel Agencies), hotel metasearch…

This is the second article in our series ‘Metasearch for Hoteliers’ that will help you understand how to make the most of metasearch and win direct bookings by running successful metasearch campaigns. In the first article of this series, we discussed what metasearch is and how important it is in today’s digital world for hotels to have a competitive edge. In this article, let’s focus on direct bookings and metasearch as a distribution channel. Here we answer the questions people often ask when planning to start a metasearch campaign: “What are the benefits of direct bookings?” OTAs can be an…

This is the first article in our series ‘Metasearch for Hoteliers’ that will help you understand what metasearch is and its importance in today’s competitive hospitality landscape. If you wish to learn how to win direct bookings by running successful metasearch campaigns, please go to the second article of this series. We live in a digital world. This means that today’s traveler is also digital, who looks and books hotels online. In its report, 5 Big Ideas to Master Digital in Hospitality, Accenture observes, “Digital technologies constantly push the boundaries of guest expectations. Only the savviest players can win the battle…

Running a bed and breakfast (B&B) is a lifestyle choice for many that also comes with a promise of a fruitful career. You can make good amount of money by renting rooms in your property and doing household chores, like cleaning, making beds, and preparing breakfast. It guarantees a lot of fun and adventure as you get to meet new people from around the world right under your roof. Cherry on top – you don’t have to commute daily to work. But everything’s not all roses in this wonderful world of running a B&B. Its management demands a lot of…