Hotels around the world are bearing the brunt of the coronavirus crisis. It’s crucial for hotels at this time to take the right steps to manage the fast-evolving crisis and grow even during such adverse times. In our ‘Rebound after the Coronavirus Crisis’ series, we’re going to help you plan your rebound once symptoms of the crisis pass, and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. Check out other articles in this series: Rebound after the Coronavirus Crisis: 3 Digital Tools Hotels Need for a Quick Recovery Rebound after the Coronavirus Crisis:…

The hotel industry is often exposed to a number of inevitable crises. It’s important to appropriately handle critical situations, like the current coronavirus crisis, to prevent damage to business and catch up after the crisis ends. McKinsey, in its report, COVID-19: Implications for business, predicts, “Some sectors, like aviation, tourism, and hospitality, will see lost demand.” And, this forecast comes as no surprise, given the present-day global travel restrictions and the overall sentiment in the market. Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize…

Even though managing a hotel is a tough job overall, reaching customers optimally and effectively is something hoteliers struggle the most with. It’s got even more difficult for hoteliers in recent times to attract customers due to the advancements in technology and resulting shifts in consumer behavior and habits. In such a scenario, Small and Medium Enterprises (SME) hotels who have access to limited resources have been hit the hardest. If you own an SME, one of the biggest challenges for you might be diversified distribution. In this article, we’re going to show how you can diversify your distribution by…

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

Valentine’s day is around the corner! What does this mean for a hotelier, like you? It means that you should roll your sleeves up and start marketing your property to the couples looking to book hotels during Valentine’s period. After all, with Valentine’s Day falling on a Friday this year, extended romantic getaways, holidays, or city breaks are on the cards for millions of couples. In this post, we give you top tips to increase your hotel bookings this valentine’s day: Reach your target group Start marketing your property well in advance. While planners start making reservations around a month…

Digital is no longer an experimental new channel for hotels – it’s widely renowned as a scalable, measurable way to fuel growth via lead generation and conversions all the way down the funnel. Are you a hotelier who wishes to learn the importance of taking your business online? Then, this eBook is for you! In this guide, you’ll learn the importance of digital hotel distribution and marketing in today’s world. You’ll learn the best distribution and marketing practices to attract travelers, delight guests, and build loyalty. In this guide, we’ll show you: Current consumer preferences and travel habits Hospitality distribution…

The family travel market is going through a growth spurt and is expected to increase by 25% by 2022, as reported by GlobalData in its ‘Key Trends in Family Travel’ study. In another study of ‘Summer Travel Trends’, ThinkwithGoogle concludes, “Searches related to family vacations have shown the strongest growth year-on-year.” So, is your hotel family-friendly to reap the benefits of this projected surge of family travelers? Well if not, we believe it’s high time you start offering family-friendly deals and offers to attract more families to your hotel. This goes in parallel with establishing a family-friendly atmosphere to make…

The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns. So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need…

Revenue Management is increasingly becoming a topic of interest for hoteliers around the world. No matter how big or small a hotel is, revenue management can help to dramatically improve its bottom line. In this article, we tell you what hotel revenue management is and how to apply tactical revenue management in your small property to run a successful and profitable business. What Is Revenue Management? The first definition of revenue management came in 1997 from Robert G. Cross, the theorist behind airline revenue management, who explained it as ‘selling the right product to the right customer at the right…

A revenue-management strategy can be vital for hoteliers looking to optimize financial results. Yet, it is important to understand that there are several different sub-strategies to be aware of as well as some best practices to follow. In this article, you will find seven key revenue-management tips to help you along the way. Revenue management in a nutshell In simple terms, revenue management is the process of optimizing availability, distribution, and pricing, to maximize financial results. It is an applicable concept in any industry where customers are willing to pay different prices for the same product or service and where…