With the trees begin to cast long shadows, leaves turning into vivid red and sun playing with the golden light, the prospects of a bountiful Irish autumn attracts travellers from all around the world. We’ve analysed search behaviour data* for travellers on trivago to uncover where visitors to Ireland are coming from this autumn, what cities they’re going to and to compare their search behaviour with those travelling domestically. Autumn is knocking at our door and soon the travellers will do so too! What better time to prepare for the upcoming season than now. Would you like to have insights…

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth in consumer traffic” (Tnooz) to metasearch sites and the industry-wide shift to an online booking journey. On another, there’s the advent of digital solutions that empower the hotel to increase their visibility on metasearch and promote their website rates there alongside the OTAs’. What’s important…

These trends promise to stick around. Find out what they are and what they mean for your hotel.

trivago’s take on the status of direct bookings and why you won’t see a “book on trivago” feature.

Popular destinations, price preferences and other traveller behaviour for UK destinations in summer 2017

In preparation for the busy summer season, we’ve analysed trivago data to identify the biggest summer travel trends for Ireland. These insights into traveller search behaviour reveal where visitors to Ireland are coming from, which cities they’re going to, how long they’ll stay and how much they’ll pay this summer. The following information relates to searches for stays of three nights or more, between 1 June and 31 August 2017. Where will visitors to Ireland be from this summer? Based on search volumes for destinations in Ireland, residents from the United Kingdom will make up the largest group of travellers…

Big data and direct bookings. Still two of the biggest topics on hoteliers’ minds in 2017, and with good reason: Making sense and use of all the data out there and competing with OTAs remain two of hoteliers’ greatest challenges today. So our TLearn webinar on March 30, hosted by Tnooz, brought these two challenges together to overcome them in one fell swoop: How to win direct bookings with data. Winning more direct bookings with data is all about using facts and statistics to inform your hotel marketing strategy. In this post I’ll summarise our recommendations from the webinar. Why…

Hotels are changing the way they run their businesses. Stay ahead of the curve with our trends forecast for hotel tech in 2017. Subscribe to the blog at the bottom of this post and receive tips on the latest trends right in your inbox each month, this year and beyond.  Complimentary shampoo and a continental breakfast will no longer cut it in 2017. Instead, savvy hoteliers will need to stand out by paying attention to—and leveraging—the impressive technological advancements to have recently emerged on the hotel scene. Hotel managers who digitise their operations and services in 2017 will be better…

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive interview. HOTREC represents an industry that includes around 1.8 million businesses and provides 10.2 million jobs, and brings together 44 national associations representing the sector in 29 different European countries. trivago Business Blog: Thank you for your time. It’s a pleasure to interview a person…