Sustainable tourism is not just a rising travel trend. It’s also quickly becoming a priority — if not a moral imperative — for hospitality leaders and hotel businesses around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it will need to reduce its greenhouse gas emissions per room per year by 90% by 2050…

Many articles on hotel technology trends focus on the cutting-edge, revolutionary developments that perhaps only an elite few hotels could even consider exploring. Exciting as these pieces are, they often neglect the smaller, non-branded properties and the hotel technology trends defining their journey to go digital. A new white paper from Phocuswright has provided the data to help remedy this informational imbalance. Published earlier this year, the report features findings from a 2018 study on the business practices of today’s independent hotels and properties. One of the critical topics the research explored was hotel technology — what hotel tech properties…

A look at the status of rate parity around the world, and how hotels are adapting to it.

This free white paper provides crucial data for hoteliers with insights into the behavior of travelers on trivago’s metasearch platform. The report gives a profile of travelers in Europe, North America, Latin America, and Oceania, revealing: Where travelers are going to and coming from How the main types of travelers are identified Which factors narrow down a traveler’s hotel search options What prices travelers pay and how much they are prepared to pay When travelers book, when they travel, and how long they stay How to access data on a hotel’s specific audience of travelers To download the exclusive whitepaper, subscribe to…

PRESS RELEASE Phocuswright study shows independent hotels are concerned with growing costs of third-party reservations, but see metasearch as a solution Düsseldorf, Germany – 15 January 2019 – trivago, a leading global hotel metasearch, partnered with the travel industry’s research authority, Phocuswright, on a study that explores independent lodging properties in the current online marketplace. Results of the study reveal metasearch is increasingly delivering both visibility and direct bookings to independent lodging properties, but critical issues such as third-party dependence and tech-adoption barriers remain. Key findings from the research are now accessible in a free white paper. According to Phocuswright’s…

In 2018 the hotel industry adapted to significant social and technological developments. Independent hotels had a standout performance in key areas; however, the battle for direct bookings continues. Hotel technology saw the arrival of voice assistants tailored for hotels and new blockchain technologies. Digital security was a key topic with physical and online threats demonstrating the risks posed by technological change. In hotel management, staff safety and sustainability were at the fore. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! Read on to find out what turned out to be some…

It’s December once again, which means long winter nights as temperatures plunge in the Northern Hemisphere, and warm summer days under the hot sun in the Southern Hemisphere. These seasons present distinct travel trends which hoteliers can take advantage of. The otherwise low season of the northern winter is punctuated by bustling ski and snow destinations. In southern lands the summer peak season brings masses of sun-loving tourists to where the sea meets the sand. To explore these seasonal travel trends, we have analyzed the top ski destinations in Europe and North America, and the top beach destinations in South…

It is with enormous delight that we announce the winners of the trivago Awards 2019. The trivago Awards are the highest endorsement trivago gives to hotels, in recognition of their achievements throughout the year. Johannes Thomas, trivago Managing Director and Chief Revenue Officer, said the following of the Awards: “As a leading global hotel metasearch with data on millions of aggregated guest ratings, we are well positioned to identify the top-rated hotels that are delivering exceptional guest experiences. At the same time, being a digital marketing channel used by hundreds of thousands of hoteliers around the world enables us to…

November is here, which means the trivago Awards are just around the corner. So if you’ve been wondering who are the winners of the trivago Awards 2019, stay tuned, because we’re announcing them soon. About the trivago Awards 2019 As a leading global hotel metasearch with access to data on millions of guest reviews aggregated from multiple online sources, trivago has the privilege of using this data every year to identify and honor the hotels that represent the very best of hospitality — the properties with the highest consistent guest ratings throughout the year on the trivago Rating Index. And for…

Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. For the second year in a row, independent hotels are seeing greater growth in their overall revenue and average daily rates (ADR) than their branded counterparts. In a recent piece published by PhocusWire, Vice President of Owner Relations at Expedia Group Sue Spinney revealed that when comparing their data from Q1 2018 to Q1 2017, it showed independent hotels growing twice as fast as chains. Would you like to have insights…