This article is from 2018. To see the top hotel trends of 2019, click here.  We’ve hit the halfway mark for 2018, which is the perfect time to check in on the top hotel trends we recommended watching out for this year. Back in January, we surveyed reports put forth by some of the travel industry’s most trusted media outlets. Skift looked back at 2017 to predict how last year’s industry evolutions will evolve further in 2018. Tnooz turned a sharp eye toward the emerging trends that have the potential to become the “next big thing.” Forbes focused on the…

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth in consumer traffic” (Tnooz) to metasearch sites and the industry-wide shift to an online booking journey. On another, there’s the advent of digital solutions that empower the hotel to increase their visibility on metasearch and promote their website rates there alongside the OTAs’. What’s important…