In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travelers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travelers could be the key to a booked-to-capacity workweek. They also tend to book their stays in advance, and chiefly online. To win their business, let them know you have everything they need in a hotel. To get you started, I’ve combed through dozens of online hotel reviews and created a list of the top business-guest requirements. Offer these services and amenities and advertise them on your website and metasearch profiles, and you’ll be well on your way to improving occupancy and growing your RevPAR in 2017 and beyond.
Fast, reliable internet
Every review mentioned the value of the Internet. People are willing to pay for it, too—if it’s top-notch. Ensure your internet service is fast, reliable, and easy to connect to. If you offer it for free, prominently display the login details throughout your hotel.
Ample power outlets
We’re more plugged in than ever: business travelers especially so. Make sure your rooms have numerous conveniently located power outlets (guests shouldn’t have to move furniture to locate them). Is your property historic and lacking in outlets? You can always provide a power extension socket.
Business travelers want nothing more than a quick and painless check-in process after the hassle of traveling. Some hotels now offer online check-in with keyless room entry to meet this need. If that’s not possible for your property, just make sure you provide a fast check-in service. Step one? Have someone at the reception desk at all times.
If there’s a big conference hall or trade fair venue in town, you can bet business travelers need a way to get there. Display travel options (including costs and departure times) between major travel hubs, your hotel, and any conference center. After all, they’re there to do business—getting to the location is important.
Nutritious breakfast offerings
Business travelers are always on the go. They appreciate good-tasting, healthy breakfasts that are both quick and filling. Help them fuel up for the day with fruit, nuts, healthy cereals, juices, coffee, and tea—and offer to-go snacks and a bagged breakfast for those who don’t have time to sit down and eat.
A drink can help your guests relax after a hard day’s work. If you have a bar in your hotel, ensure it’s open when your business-traveler guests return later in the evening. No bar? Try offering a bottle of wine or mini-bar in their rooms.
Business trips are exhausting. As you’re providing the bed for the night, make sure it’s comfortable. Plush bedding and pillows made from all-natural fibers can help deliver a good night’s sleep. If your blankets are thin and synthetic, it may be time for an update that all guests will enjoy, including business travelers.
Peace & quiet
After the hassle of traveling and the strains of working, business travelers need their sleep. Help them fall asleep faster by placing them in your rooms furthest from the busy street. In addition to noises, light from outside can be distracting. Go the extra step and fit your rooms with blackout curtains.
Tea & coffee
Business trips tend not to adhere to a 9-to-5 schedule. Business travelers often work late and wake up early—making it hard to feel refreshed in the morning. Give guests the extra boost they need by having caffeinated drinks available in-room or via beverage stations on each floor.
Iron and board
More so than the average guest, these travelers dress to impress. Help them work out any sartorial wrinkles by having an iron and board right in the room. If that’s not possible, have one that guests can borrow and let them know about it.
Start attracting business travelers
Being business travelers ourselves, we understand the importance of the above offers—especially fast, reliable Internet. To start appealing to business travelers browsing hotels online, clearly and prominently showcase your current business-oriented conveniences, right on your hotel website and metasearch profiles.
Are there items listed in this post that you don’t currently offer but might in the future?
Let us know in the comments below.
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