September has begun, and with it the autumn travel season.

Also known as fall (and as spring to our friends in the Southern Hemisphere), the months of September, October, and November entice travelers around the world with their promise of thinner crowds and more affordable prices.

To understand where these autumnal travelers are off to this year, as well as how many consecutive nights they book and how much they’re willing to spend per night on accommodation, we analyzed their hotel search behavior on trivago.

Below, a look at the autumn travel trends our data revealed — this season’s top destinations and insights into traveler spending and booking patterns.

Autumn travel trends 2018 | Top destinations across the map

Top destinations in Europe, the Americas, and Asia Pacific for travel in September, October, and November 2018.

Autumn travel trends 2018: Europe

Pricing and stay-duration data for the top destinations in the Western, Southern, and Eastern European countries represented.

Europe: Top destinations by country

Traveler spending and booking insights for the five most popular cities in each country. Plus, the most common incoming visitor nationality to each country.


Autumn travel trends 2018: the Americas

Pricing and stay-duration data for the top destinations in the North and South Americans countries represented.

The Americas: Top destinations by country

Traveler spending and booking insights for the five most popular cities in each country. Plus, the most common incoming visitor nationality to each country.


Autumn travel trends 2018: Asia Pacific

Pricing and stay-duration data for the top destinations in the represented countries in South Asia and Oceania.

Asia Pacific: Top destinations by country

Traveler spending and booking insights for the five most popular cities in each country. Plus, the most common incoming visitor nationality to each country.


The data behind the trends

trivago’s autumn 2018 trends are based on data generated by travelers searching from September 1, 2017 through August 24, 2018 for travel dates in September, October, and November 2018. The countries represented correspond to localized trivago Hotel Manager platforms.

Top destinations are determined by number of click-outs (when a traveler clicks on a hotel rate on trivago and is taken to the booking site to complete their reservation). The top incoming nationalities represent the localized trivago websites utilized by travelers to these destinations.

Average prices are based on room prices (per night) clicked on by travelers on trivago. All prices are shown in euros for comparability.


If you’re a hotelier looking for specific data for your market, your traveler audience, and your competitors, you can find it in your trivago Hotel Manager PRO account. Don’t have a PRO account yet? You can sign up for one today. Click below to learn how:

Featured photo by Matthew Henry on Unsplash

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A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

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