The fleeting, inspiring content of Instagram Stories encourages guest loyalty. Discover how hotels can get the most out of this new marketing tactic.
Author Virginia Contreras
Creator of the blog lahotelista.net, Virginia is dedicated to helping hotels develop their communication strategies and training hoteliers to use social media effectively and professionally. She regularly gives talks to raise awareness about the importance of social media as a tool for improving online reputation, sales, and occupancy. Spanish hotel & trade show Hotelco has twice named her “Trend Hunter for the Hospitality Industry.” Her background includes a Cornell education in “New media for the professional hospitality industry” and over 17 years of working for Spain’s highest-circulating global newspaper, El Pais.