photo of a hotel in laguna beach by drone photography, a top hotel technology trend

The Top Hotel Technology Trends the Industry’s Following in 2018

The hotel industry may be rooted in old-fashioned hospitality, but it’s also constantly breaking new ground with its technological innovations. It has to, really, if it’s to keep pace with evolving consumer demands. And as new technology emerges it gives flight to new guest expectations, which in turn fuel new advances in technology. To stay […]

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hotel in Morocco

How a Hotel’s Online Presence Can Attract up to 5 Times More Guests

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences. By optimized online presence, […]

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simple hotel room

5 Digital Marketing Must-Haves for All Hotel Businesses

Digital marketing, also known as “online marketing” and “Internet marketing,” has become a crucial activity for hotels of all shapes and sizes, of all categories, in all parts of the world. And here’s the simple reason why: The booking journey has gone digital. The guests have moved online. Travelers young and old, domestic and international, […]

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Add my hotel on trivago

Add Your Hotel to trivago for Free

Millions of travelers from across the world use trivago to find their ideal hotel online. You as a hotelier can use trivago as well, as an online marketing channel to reach all these travelers. And when you add your hotel to trivago, you can promote it to the growing number of hotel guests who begin their […]

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A hotel breakfast on a tray with flowers

10 Super Simple Ways to Improve the Guest Experience

Guest expectations are a moving target. To be able to meet them, let alone exceed them, hoteliers and all accommodation providers must always be innovating their offerings and updating their services. And yes, some hotel updates require months to complete and come at steep prices. But there are also always fast fixes that can take […]

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luxury hotel sri lanka

The Biggest Trends in Luxury Hospitality Revealed

Part 2 of a two-part interview series with author, journalist, and luxury hospitality expert Rahim B. Kanani. In our recent interview Rahim B. Kanani, a luxury hospitality expert and the author of the critically acclaimed A Wealth of Insight: The World’s Best Luxury Hoteliers on Leadership, Management, and the Future of 5-Star Hospitality, we got […]

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Top hotel trends 2018

The Top Hotel Trends to Watch in 2018, According to the Industry

We’ve hit the halfway mark for 2018, which is the perfect time to check in on the top hotel trends we recommended watching out for this year. Back in January, we surveyed reports put forth by the some of the travel industry’s most trusted media outlets. Skift looked back at 2017 to predict how last […]

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luxury hotel room

Disclosing the Secrets of Success in Luxury Hospitality

Part 1 of a two-part interview series with author, journalist, and luxury hospitality expert Rahim B. Kanani. The world’s fascination with luxury hospitality doesn’t appear to be waning. And why should it? Luxury hospitality is currently in the throes of reinventing itself, and it’s exciting to watch. Not only is the (self-proclaimed) “7-star” hotel now […]

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A hotelier looks up Rate Connect on her smartphone

10 Questions Hoteliers Ask about trivago’s Rate Connect

“How can I increase my direct bookings?” It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect. And while there are many hoteliers out there using trivago’s Rate Connect and reporting positive results — increased direct bookings, reduced […]

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5 must read book in hospitality industry

The Updated List of Must-Read Books for Hotel Professionals

Great books can inspire, encourage, and inform. And who in the hotel business couldn’t use a little inspiration, encouragement, and information now and then? Especially when it allows you to gain new perspectives on your profession and learn from the wisdom and success of others in the industry. But it’s easy to get lost in […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).