And the Winners of the trivago Awards 2019 Are…

It is with enormous delight that we announce the winners of the trivago Awards 2019. The trivago Awards are the highest endorsement trivago gives to hotels, in recognition of their achievements throughout the year. Johannes Thomas, trivago Managing Director and Chief Revenue Officer, said the following of the Awards: “As a leading global hotel metasearch […]

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPA, and CPC

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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trivago Awards 2019, coming soon, banner

trivago Awards 2019 | Introducing the Categories and Contenders

November is here, which means the trivago Awards are just around the corner. So if you’ve been wondering who are the winners of the trivago Awards 2019, stay tuned, because we’re announcing them soon. About the trivago Awards 2019 As a leading global hotel metasearch with access to data on millions of guest reviews aggregated from […]

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Photo of Polish Palace at Osowa Sien

An Insider’s Best Advice for Turning a New Hotel into a Big Success

To all the new-to-the-scene hoteliers out there looking for ideas on how to get a nascent hotel business up and running and wildly successful as quickly as possible: we hear you. And to get you the best advice possible, we called in our on-the-ground specialists: Jamie Patterson and Matt Chojnacki, who recently took over managing […]

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How hotel metasearch trivago works to bring bookings

VIDEO | How Hotel Metasearch trivago Works to Bring You Bookings

Wondering how hotel metasearch works and how trivago can generate bookings for your hotel? You’re not alone! Many hoteliers don’t fully understand how hotel metasearch works, or how it can be used to grow a hotel’s direct and indirect bookings. But this short little video explains it all — check it out!  Still have […]

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social media for hotels feature

Social Media for Hotels: 5 Must-Try Tips for All Hotel Businesses

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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hotel room reflected in a mirror

How to Check Your Hotel’s Online Reputation Score for Free

In a world where travelers put their faith in a hotel’s online reputation as much as its advertised offerings, digital word of mouth reigns. People trust people. Positive ratings increase interest, while negative ratings dispel desire. And reviews influence bookings. To see how your own hotel business is doing with its online reputation, check out […]

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a vibrant moroccan hotel room

The Top 3 SEO Tips to Make Your Hotel Website Ready for 2019

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions […]

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toronto

Autumn Travel Trends 2018 | trivago Reveals Top Destinations

September has begun, and with it the autumn travel season. Also known as fall (and as spring to our friends in the Southern Hemisphere), the months of September, October, and November entice travelers around the world with their promise of thinner crowds and more affordable prices. To understand where these autumnal travelers are off to […]

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Photo collage of best hotel amenities for different traveler types

The Best Hotel Amenities to Attract Every Type of Traveler

What are the best hotel amenities to offer your guests? The answer will depend entirely on who your guests are. Because apart from room quality and cleanliness, which are absolute musts for all types of travelers, guest expectations and needs can vary greatly. To meet them, you’ll need to identify the traveler types you’re attracting. […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).