Author Simone Puorto

Simone Puorto is a travel tech consultant and journalist with over 20 years of experience in the Industry. Lecturer for business schools such as ESSEC, Les Roches, ESG, Hotel Business School by Forte Village and LUISS, published author, public speaker, panel moderator, Board Member for BWG Strategy and author for PhocusWire, HOTELSMag, HotelMarketing.com, HospitalityNet, HotelOnline and many more. Former hotel General Manager, he has worked with hundreds of hotels, web agencies, startups and travel tech providers worldwide. In 2017 he founded his own travel consulting firm, named after him (Simone Puorto Consulting). His motto: #LearnWorkCreate

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…