A hotel’s online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here’s how it’s done.
Author Sophia Chia
As part of trivago’s Product Marketing team servicing the B2B sector of the travel industry, Sophia is passionate about hospitality and business technology. With her global marketing experience, she’s driven to help hoteliers around the world adapt to the dynamic digitalization trends that are shaping the industry today.