Author Madeline Muehlnickel

As a member of trivago’s B2B Product Communications team, Madeline combines her experience in international marketing and passion for writing. She is focused on creating informative and engaging content that helps hoteliers succeed on trivago.

How to Maintain a Rate Connect Campaign during the COVID-19 Crisis

By Madeline Muehlnickel on 5. June 2020 trivago Hotel Technology

The COVID-19 pandemic has thrust the hotel industry into an unprecedented situation, leaving many hoteliers to wonder about how to accurately adjust their marketing strategies and put themselves in the best position as they prepare for the return of travel. We don’t want you to feel like you are in this alone when it comes to navigating your Rate Connect campaign during the crisis. That’s why we’ve put together our top FAQs on how to maintain and optimize your campaign through these uncertain times. Should I lower my budget? Since you only pay for clicks with Rate Connect, you don’t…

An Inside Look at How One Hotel Boosted Visibility with Rate Connect

By Madeline Muehlnickel on 7. March 2020 Hoteliers’ Stories, trivago Hotel Technology

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…