Author Ivano Sergi

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SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results according to specific guidelines and algorithms, and SEO takes it all into consideration. And so should you. Here SEO expert and advocate Nafsika Bourma takes you through SEO best practices for your hotel website. Your hotel is your passion Every day you put all your…

1. Have a clear “Book Now” button It might seem like we’re stating the obvious, but you’d be surprised by how many hotel websites fail to create a clear call-to-action. Whether it be font, colour, scale or screen position, these factors are all highly important for your “book now” button, which is crucial to making a website that converts. Imagine your website from a customer’s perspective or better still, consider commissioning some user testing to have a fresh pair of eyes judge how to dress up your “Book Now” button. Ensure the button is large and visible and make the…

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about your hotel on many different blogs and on social media—and Google will love you forever. Some bloggers even pitch their articles to other publications. Inviting an influencer (someone who has the power to influence purchasing decisions) to visit your hotel is the only way to…