Author Ivano Sergi

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Ayre Hoteles is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology and distribution. His perspective on the challenges today’s hoteliers are facing, the importance of metasearch and metasearch marketing, and how tools such as trivago Express Booking can be used to drive direct bookings proved especially insightful. Read on for the full interview below. trivago: Hi…

Know your guests How well do you know your guests? What about the travelers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re traveling, how many nights they typically book. Because in the hotel industry, metasearch marketing is like fishing: you have to use the right bait. The Visitors’ Profile feature on the PRO package can tell you exactly what types of travelers are looking at your profile—so you know exactly what content will attract them most. If…

Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, I gave hoteliers a recipe for success to sustain them through the fall. Now I’m back to help you weather the winter months. Should you hibernate, pause your marketing endeavors, and wait for the cold months to pass? No way! We’re resilient in this business,…

The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking in the glow of a wonderful reputation and increased profit. Recognise the impact of off-season marketing November arrived before you knew it, and suddenly seasonality doesn’t seem like such a good thing. It can be unsettling to see your bookings start to decrease as the…

Do you believe in love at first sight? You should. While I’m not here to talk romance, today’s topic could be considered a love story of sorts. You see, it’s about how to get travellers to fall in love with your hotel the first time they lay eyes on its website. It’s about user experience—UX for short. Now that booking online is far and away the most common means for making hotel reservations, wise hoteliers need to focus on their websites. They have to focus on building a website that visitors will instantly fall for. If it’s not love at…

Vacations are supposed to be relaxing, but in reality they can be stressful logistical nightmares. Besides trying to find affordable flights and figuring out how to get around in a new city, travellers can spend hours comparing different hotels. And with all the hotel horror stories circulating the Internet, it’s no wonder people take their time. After all, the place will be their temporary home base. They’ve been looking forward to a hard-earned holiday all year long and want to indulge themselves. The last thing they want is for their vacation to be ruined by the wrong hotel. So with…