Author Ivano Sergi

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With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…

The COVID-19 pandemic has thrust the hotel industry into an unprecedented situation, leaving many hoteliers to wonder about how to accurately adjust their marketing strategies and put themselves in the best position as they prepare for the return of travel. We don’t want you to feel like you are in this alone when it comes to navigating your Rate Connect campaign during the crisis. That’s why we’ve put together our top FAQs on how to maintain and optimize your campaign through these uncertain times. Should I lower my budget? Since you only pay for clicks with Rate Connect, you don’t…

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

A revenue-management strategy can be vital for hoteliers looking to optimize financial results. Yet, it is important to understand that there are several different sub-strategies to be aware of as well as some best practices to follow. In this article, you will find seven key revenue-management tips to help you along the way. Revenue management in a nutshell In simple terms, revenue management is the process of optimizing availability, distribution, and pricing, to maximize financial results. It is an applicable concept in any industry where customers are willing to pay different prices for the same product or service and where…

After seeing how much interest our post “6 Questions Hoteliers Ask about trivago” received, we thought it would be helpful to publish a follow-up article on another topic hoteliers frequently ask us about: trivago Business Studio. If you don’t yet have a trivago Business Studio account, you can register for one here — it’s free and easy to do. So, without further ado, here are the answers to your top eight most frequently asked questions about trivago Business Studio and how to use your account to make changes to your property profile on trivago. #1 What is trivago Business Studio? It’s the full metasearch marketing solution that enables independent hoteliers to improve their online marketing…

Millions of travelers around the world use trivago to find their ideal accommodation online. You as a property owner or manager can use trivago as well, as an online marketing channel to reach all these travelers. It’s called metasearch marketing, and it’s now an essential online marketing activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property so you can claim your profile for free. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! Why register to claim your property’s trivago profile? trivago compares accommodation deals from hundreds of…

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…

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