Author Ivano Sergi

Ivano Sergi

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9 Effective Rules for Building Your Property’s Brand and Online Presence

By Ivano Sergi on 10. January 2022 Hotel Marketing & Distribution

With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…

An Inside Look at How One Hotel Boosted Visibility with Rate Connect

By Ivano Sergi on 7. March 2020 Hoteliers’ Stories, trivago Hotel Technology

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

Top 12 Tips to Get Direct Bookings with Rate Connect

By Ivano Sergi on 7. January 2020 trivago Hotel Technology

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

8 Questions Hoteliers Ask about trivago Business Studio

By Ivano Sergi on 5. September 2019 trivago Hotel Technology

After seeing how much interest our post “6 Questions Hoteliers Ask about trivago” received, we thought it would be helpful to publish a follow-up article on another topic hoteliers frequently ask us about: trivago Business Studio. If you don’t yet have a trivago Business Studio account, you can register for one here — it’s free and easy to do. So, without further ado, here are the answers to your top eight most frequently asked questions about trivago Business Studio and how to use your account to make changes to your property profile on trivago. #1 What is trivago Business Studio? It’s the full metasearch marketing solution that enables independent hoteliers to improve their online marketing…

How to Register Your Property on trivago for Free

By Ivano Sergi on 29. August 2019 trivago Hotel Technology

Millions of travelers around the world use trivago to find their ideal accommodation online. You as a property owner or manager can use trivago as well, as an online marketing channel to reach all these travelers. It’s called metasearch marketing, and it’s now an essential online marketing activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property so you can claim your profile for free. Why register to claim your property’s trivago profile? trivago compares accommodation deals from hundreds of online booking sites. Your property will already have a profile on trivago if you’re partnered with at…

Advertise Your Direct Rates and Drive Direct Bookings with Rate Connect

By Ivano Sergi on 12. August 2019 trivago Hotel Technology

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…

From the Edge of the Deep Green Sea: What I’ve Learned From PWC19 Europe

By Ivano Sergi on 11. June 2019 Hotel Industry Trends

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…

How a Hotel’s Online Reputation Impacts Its Revenue

By Ivano Sergi on 10. August 2017 Hotel Marketing & Distribution

A hotel’s online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here’s how it’s done.

How to Use Instagram Stories to Market Your Hotel

By Ivano Sergi on 18. April 2017 Hotel Marketing & Distribution

The fleeting, inspiring content of Instagram Stories encourages guest loyalty. Discover how hotels can get the most out of this new marketing tactic.

The Key to Growing Your Business Is Knowing Your Guests

By Ivano Sergi on 21. February 2017 Hospitality & Guest Experience

Know your guests How well do you know your guests? What about the travelers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re traveling, how many nights they typically book. Because in the hotel industry, metasearch marketing is like fishing: you have to use the right bait. The Visitors’ Profile feature on the PRO package can tell you exactly what types of travelers are looking at your profile—so you know exactly what content will attract them most. If…

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