Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.
Author Giorgia Valagussa
The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…
Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…
A hotel’s online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here’s how it’s done.
The fleeting, inspiring content of Instagram Stories encourages guest loyalty. Discover how hotels can get the most out of this new marketing tactic.
Know your guests How well do you know your guests? What about the travelers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re traveling, how many nights they typically book. Because in the hotel industry, metasearch marketing is like fishing: you have to use the right bait. The Visitors’ Profile feature on the PRO package can tell you exactly what types of travelers are looking at your profile—so you know exactly what content will attract them most. If…
Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, I gave hoteliers a recipe for success to sustain them through the fall. Now I’m back to help you weather the winter months. Should you hibernate, pause your marketing endeavors, and wait for the cold months to pass? No way! We’re resilient in this business,…
The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking in the glow of a wonderful reputation and increased profit. Recognise the impact of off-season marketing November arrived before you knew it, and suddenly seasonality doesn’t seem like such a good thing. It can be unsettling to see your bookings start to decrease as the…
Vacations are supposed to be relaxing, but in reality they can be stressful logistical nightmares. Besides trying to find affordable flights and figuring out how to get around in a new city, travellers can spend hours comparing different hotels. And with all the hotel horror stories circulating the Internet, it’s no wonder people take their time. After all, the place will be their temporary home base. They’ve been looking forward to a hard-earned holiday all year long and want to indulge themselves. The last thing they want is for their vacation to be ruined by the wrong hotel. So with…
SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results according to specific guidelines and algorithms, and SEO takes it all into consideration. And so should you. Here SEO expert and advocate Nafsika Bourma takes you through SEO best practices for your hotel website. Your hotel is your passion Every day you put all your…