Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

This free white paper provides crucial data for hoteliers with insights into the behavior of travelers on trivago’s metasearch platform. The report gives a profile of travelers in Europe, North America, Latin America, and Oceania, revealing: Where travelers are going to and coming from How the main types of travelers are identified Which factors narrow down a traveler’s hotel search options What prices travelers pay and how much they are prepared to pay When travelers book, when they travel, and how long they stay How to access data on a hotel’s specific audience of travelers To download the exclusive whitepaper, subscribe to…

Last month, Phocuswright published findings from its latest independent lodging study in a free whitepaper. Available here, the report reveals crucial new insights into the status of independent hotels and accommodations in today’s online marketplace — including which marketing channels are proving most effective for generating their bookings. Here’s a quick look at what the survey of over 1,000 independent property owners and managers revealed: Metasearch is one of the most effective marketing channels for independent properties The study found that for independent properties, travel review websites and metasearch sites are the most effective marketing channels for generating bookings. The research…

Enhancing the guest experience and increasing revenue: two top priorities for many hotels and other accommodation providers. The good news is that they don’t necessarily have to be mutually exclusive activities. In fact, hoteliers don’t necessarily even have to choose which to focus on first. Because one of the most effective revenue boosters for properties today is also a significant guest-experience enhancer — and it doesn’t require a great deal of extra time or effort to pull off. We’re talking about selling local experiences to guests. Here’s a look at why it works and how it’s done. Why selling local…

There are now vast volumes of personal data shared online. E-commerce and social media are fueling the personalization of technology and customer service. As a result, customer privacy, transparency, and data protection have become critical topics in industries across the board — including hospitality. What do hotels and other accommodation providers need to know about privacy data protection? What do two new pieces of related legislation, namely the GDPR and CCPA, mean to their businesses? And what practical steps can properties take to improve their data and privacy protection — and improve their brand reputation in the process? Read on…

Last November we revealed the recipients of the trivago Awards 2019: the winning hotels and alternative accommodations providing the best guest experiences and online booking journeys to today’s travelers. Now we’d like to introduce some of the hard-working and forward-looking hoteliers behind these award-winning properties. The aim of these interviews is twofold: Both to recognize the passion and dedication required of running a hotel, as well as to bring to light the common challenges all hoteliers are facing. For this issue, we spoke with Andrew Soares, Digital Sales and Marketing Manager of trivago Award-winner INNSIDE by Melià New York NoMad.…

Last November we revealed the recipients of the trivago Awards 2019: the winning hotels and alternative accommodations providing the best guest experiences and online booking journeys to today’s travelers. Now we’d like to introduce some of the hard-working and forward-looking hoteliers behind these award-winning properties. The aim of these interviews is twofold: Both to recognize the passion and dedication required of running a hotel, as well as to bring to light the common challenges all hoteliers are facing. For this issue, we spoke with Melanie Harvey, PR Director and General Managerof trivago Award-winner ibis budget London Whitechapel. The marketing executive of…

We live in a digital world full of tech-savvy travelers — and enabling hotel technology that can help you reach them online. To survive and thrive as a hotelier, you’re going to want to get comfortable in this digital environment and keep up to date on the latest developments. And what better way to keep your digital hotel marketing, distribution, and technology know-how razor sharp this year than with a visual online glossary of the must-know terms for hoteliers? Must-know hotel metasearch marketing terms Hotel metasearch: Your connection to a world of digital travelers.  When marketing your property on trivago, whether by optimizing…

The latest joint webinar from trivago and Phocuswright explored the status of independent properties in the online marketplace — their business practices, tech usage, greatest challenges and roadblocks, and most promising opportunities. In the session, titled “How well are independent hoteliers adapting to the digital age?”, expert panelists revealed: The most effective marketing channels to promote an independent property on today How nearly two-thirds of independent properties already drive direct bookings with metasearch, and how others can too The essential technology that will help hoteliers balance their distribution mix, boost direct bookings, and battle growing costs of third-party reservations Webinar…

Keeping up with the ever-changing — and ever-increasing — desires and demands of today’s digital and discerning guests is a challenging task. Near impossible, you might even say. But what is possible is to have a pretty good idea of what will be some of the most important hotel guest expectations in 2019. We’ve taken a look at the top 2019 hospitality trends from the guest perspective. Summarized here, our findings highlight what guests are expecting this year from their hotel amenities, their booking experience, and the reputation of the properties they choose to book. Recognizing and then providing what…

What will effective hotel online distribution look like in 2019? For one thing, it will correspond to the journey taken by today’s digital travelers as they search for and book their hotels online. Or journeys, we should say. Because the online distribution landscape offers guests different paths that will lead them to book with their hotel of choice. The infographic guide below illustrates three main digital avenues travelers can take to reach your hotel — and breaks down the importance and benefits of all three when it comes to selling your rooms to your guests online. Hotel distribution and metasearch marketing with trivago As the guide illustrates,…

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