Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

If your property is typically vacant Monday to Friday, you may want to seriously consider catering to the accommodation needs of today’s business travelers. This guest segment makes up a significant chunk of the hospitality industry’s valuation — exclusive data from trivago has revealed that 43% of travelers are booking hotel stays for trips that occur during the workweek. What’s more, the business of hosting business travelers is becoming increasingly lucrative. According to The 2018 Skift Global Business Traveller Report, the sector is estimated to reach $1.6 trillion by 2020. To win their business, let business travelers know you have…

The wedding industry is big business — worth a staggering $72 billion in the US alone, according to IBISWorld. There, couples spend on average between $12,343 and $14,006 on just their venue (in many cases, a hotel). And then there’s the revenue coming from guests staying at the hotel, which, even with discounted room blocks, represents a profit to the property. What is especially exciting about this lucrative niche market is that it’s no longer an exclusive one; even the smaller, independent properties now have a chance to break into the wedding hospitality industry. Interested? Here are five ways to…

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism spikes for as long as you can. Which makes summer marketing crucial to every hotel — especially those dependent upon high-season business. The good news is that with a few simple tweaks to its current hotel operational and marketing activities, a hotel can greatly enhance…

Sustainable tourism is not just a rising travel trend. It’s also quickly becoming a priority — if not a moral imperative — for hospitality leaders and hotel businesses around the world. And not a moment too soon. According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it will need to reduce its greenhouse gas emissions per room per year by 90% by 2050…

Many articles on hotel technology trends focus on the cutting-edge, revolutionary developments that perhaps only an elite few hotels could even consider exploring. Exciting as these pieces are, they often neglect the smaller, non-branded properties and the hotel technology trends defining their journey to go digital. A new white paper from Phocuswright has provided the data to help remedy this informational imbalance. Published earlier this year, the report features findings from a 2018 study on the business practices of today’s independent hotels and properties. One of the critical topics the research explored was hotel technology — what hotel tech properties…

Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your property is optimized for today’s mobile-connected travelers at every stage of their online booking journey? We take a step-by-step look and offer practical tips on how to optimize your property’s website, booking process, and guest experience for the ultimate mobile customer journey. Would you like to have insights delivered to your inbox?…

Last November we revealed the national winners of the trivago Awards 2019. Now it’s time to zoom in on the exceptional properties that represent the very best of hospitality in their countries at a regional level — the winners of the Local trivago Awards 2019. The trivago Awards are the highest endorsement trivago gives to hotels, in recognition of their achievements throughout the year. “As a leading global hotel metasearch with data on millions of aggregated guest ratings, we are well positioned to identify the top-rated hotels that are delivering exceptional guest experiences,” said Johannes Thomas, trivago Managing Director and Chief Revenue…

“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…

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