Author trivago Business Blog

Enhancing the guest experience and increasing revenue: two top priorities for many hotels and other accommodation providers. The good news is that they don’t necessarily have to be mutually exclusive activities. In fact, hoteliers don’t necessarily even have to choose which to focus on first. Because one of the most effective revenue boosters for properties today is also a significant guest-experience enhancer — and it doesn’t require a great deal of extra time or effort to pull off. We’re talking about selling local experiences to guests. Here’s a look at why it works and how it’s done. Why selling local…

There are now vast volumes of personal data shared online. E-commerce and social media are fueling the personalization of technology and customer service. As a result, customer privacy, transparency, and data protection have become critical topics in industries across the board — including hospitality. What do hotels and other accommodation providers need to know about privacy data protection? What do two new pieces of related legislation, namely the GDPR and CCPA, mean to their businesses? And what practical steps can properties take to improve their data and privacy protection — and improve their brand reputation in the process? Read on…

Keeping up with the ever-changing — and ever-increasing — desires and demands of today’s digital and discerning guests is a challenging task. Near impossible, you might even say. But what is possible is to have a pretty good idea of what will be some of the most important hotel guest expectations in 2019. We’ve taken a look at the top 2019 hospitality trends from the guest perspective. Summarized here, our findings highlight what guests are expecting this year from their hotel amenities, their booking experience, and the reputation of the properties they choose to book. Recognizing and then providing what…

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.