Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

This is the first article in our series ‘Metasearch for Hoteliers’ that will help you understand what metasearch is and its importance in today’s competitive hospitality landscape. If you wish to learn how to win direct bookings by running successful metasearch campaigns, please go to the second article of this series. We live in a digital world. This means that today’s traveler is also digital, who looks and books hotels online. In its report, 5 Big Ideas to Master Digital in Hospitality, Accenture observes, “Digital technologies constantly push the boundaries of guest expectations. Only the savviest players can win the battle…

Running a bed and breakfast (B&B) is a lifestyle choice for many that also comes with a promise of a fruitful career. You can make good amount of money by renting rooms in your property and doing household chores, like cleaning, making beds, and preparing breakfast. It guarantees a lot of fun and adventure as you get to meet new people from around the world right under your roof. Cherry on top – you don’t have to commute daily to work. But everything’s not all roses in this wonderful world of running a B&B. Its management demands a lot of…

Direct hotel bookings matter greatly to every hotel and accommodation provider. Not only do these help hoteliers achieve a healthy distribution mix between OTA bookings and direct bookings and have better control over their distribution costs, but these also provide something much more valuable than money – data. And, data is the most valuable asset in today’s digital world. Having access to the contact information and other precious data of the guests like preferences can help hotels build guest relationships and elevate guest experiences. Due to so many benefits of direct bookings for the hoteliers, chances are you are already…

With the advent of technology and ever-rising competition in the hotel industry, the next-generation hotel guests demand frictionless stays, wherein their needs and requirements are anticipated and taken care of automatically by the hotels. Thus, as a hotelier or an accommodation provider, it is imperative for you to fine-tune your digital strategies to deliver a hyper-personalized and seamless experience to your guests. This will not only help you drive loyalty but will also ensure escalation of repeat business. The Boston Consulting Group(1) notes, “Personalization is not a perk – it is an imperative. Brands that create personalized experiences by integrating advanced…

Disintegration The irony with music (and, for the matter, art in general) is that, once a band reaches its zenith, it often gets artistically paralyzed by its own success. You can always draw a before-and-after line in the history of a band. In 1992, iconic band The Cure published Wish, follow-up to that ’89 gloomy masterpiece that was Disintegration. The album received mixed reviews, ranging from “lazy” to “criminally underrated” but, in retrospect, the only, unforgivable flaw of Wish is that it comes after a record that defined a genre. The title of the piece you are reading it is…

If your property is typically vacant Monday to Friday, you may want to seriously consider catering to the accommodation needs of today’s business travelers. This guest segment makes up a significant chunk of the hospitality industry’s valuation — exclusive data from trivago has revealed that 43% of travelers are booking hotel stays for trips that occur during the workweek. What’s more, the business of hosting business travelers is becoming increasingly lucrative. According to The 2018 Skift Global Business Traveller Report, the sector is estimated to reach $1.6 trillion by 2020. To win their business, let business travelers know you have…

The wedding industry is big business — worth a staggering $72 billion in the US alone, according to IBISWorld. There, couples spend on average between $12,343 and $14,006 on just their venue (in many cases, a hotel). And then there’s the revenue coming from guests staying at the hotel, which, even with discounted room blocks, represents a profit to the property. What is especially exciting about this lucrative niche market is that it’s no longer an exclusive one; even the smaller, independent properties now have a chance to break into the wedding hospitality industry. Interested? Here are five ways to…

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism spikes for as long as you can. Which makes summer marketing crucial to every hotel — especially those dependent upon high-season business. The good news is that with a few simple tweaks to its current hotel operational and marketing activities, a hotel can greatly enhance…

“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here on the trivago Business Blog. And we’re more than happy to oblige. Because we know just how powerful a tool Google Analytics can be for a hotel property. It provides must-have data for understanding how your property’s website is performing, as well as insights for improving and enhancing your hotel marketing with better targeting, optimized campaigns, and new activities. But before we dive in, first things first. Set up a Google Analytics account for your hotel website right away, if you haven’t already.…

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