Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Hoteliers around the world have unlimited options these days when it comes to distribution channels. While direct bookings are perceived to be the most profitable bookings, the benefit and scope of indirect bookings can’t be undermined. A mix of direct as well as indirect bookings will help you drive a diverse stream of revenue and reach a variety of customers in a fast-paced hospitality environment. Thus, while creating your online distribution strategy, you need to create a healthy and optimal distribution mix. In order to diversify your distribution landscape, you might like to consider OTAs (Online Travel Agencies), hotel metasearch…

This is the second article in our series ‘Metasearch for Hoteliers’ that will help you understand how to make the most of metasearch and win direct bookings by running successful metasearch campaigns. In the first article of this series, we discussed what metasearch is and how important it is in today’s digital world for hotels to have a competitive edge. In this article, let’s focus on direct bookings and metasearch as a distribution channel. Here we answer the questions people often ask when planning to start a metasearch campaign: “What are the benefits of direct bookings?” OTAs can be an…

This is the first article in our series ‘Metasearch for Hoteliers’ that will help you understand what metasearch is and its importance in today’s competitive hospitality landscape. If you wish to learn how to win direct bookings by running successful metasearch campaigns, please go to the second article of this series. We live in a digital world. This means that today’s traveler is also digital, who looks and books hotels online. In its report, 5 Big Ideas to Master Digital in Hospitality, Accenture observes, “Digital technologies constantly push the boundaries of guest expectations. Only the savviest players can win the battle…

Running a bed and breakfast (B&B) is a lifestyle choice for many that also comes with a promise of a fruitful career. You can make good amount of money by renting rooms in your property and doing household chores, like cleaning, making beds, and preparing breakfast. It guarantees a lot of fun and adventure as you get to meet new people from around the world right under your roof. Cherry on top – you don’t have to commute daily to work. But everything’s not all roses in this wonderful world of running a B&B. Its management demands a lot of…

Direct hotel bookings matter greatly to every hotel and accommodation provider. Not only do these help hoteliers achieve a healthy distribution mix between OTA bookings and direct bookings and have better control over their distribution costs, but these also provide something much more valuable than money – data. And, data is the most valuable asset in today’s digital world. Having access to the contact information and other precious data of the guests like preferences can help hotels build guest relationships and elevate guest experiences. Due to so many benefits of direct bookings for the hoteliers, chances are you are already…

With the advent of technology and ever-rising competition in the hotel industry, the next-generation hotel guests demand frictionless stays, wherein their needs and requirements are anticipated and taken care of automatically by the hotels. Thus, as a hotelier or an accommodation provider, it is imperative for you to fine-tune your digital strategies to deliver a hyper-personalized and seamless experience to your guests. This will not only help you drive loyalty but will also ensure escalation of repeat business. The Boston Consulting Group(1) notes, “Personalization is not a perk – it is an imperative. Brands that create personalized experiences by integrating advanced…

Back in January, the travel and hospitality industry was busy forecasting the top hotel trends of 2019, anticipating what the next twelve months may have in store for the world’s travelers and accommodation providers. Now that we’re just about halfway through the year, it’s the perfect time to take another look at the hospitality trends we recommended watching out for in 2019. Hotel News Now saw mobile taking center stage, while data-driven personalization in a time of heightened data security was at the top of Hotel Online’s 2019 trend report. Travel Market Report consulted a hospitality professor, as well as hoteliers…

If your property is typically vacant Monday to Friday, you may want to seriously consider catering to the accommodation needs of today’s business travelers. This guest segment makes up a significant chunk of the hospitality industry’s valuation — exclusive data from trivago has revealed that 43% of travelers are booking hotel stays for trips that occur during the workweek. What’s more, the business of hosting business travelers is becoming increasingly lucrative. According to The 2018 Skift Global Business Traveller Report, the sector is estimated to reach $1.6 trillion by 2020. To win their business, let business travelers know you have…

The wedding industry is big business — worth a staggering $72 billion in the US alone, according to IBISWorld. There, couples spend on average between $12,343 and $14,006 on just their venue (in many cases, a hotel). And then there’s the revenue coming from guests staying at the hotel, which, even with discounted room blocks, represents a profit to the property. What is especially exciting about this lucrative niche market is that it’s no longer an exclusive one; even the smaller, independent properties now have a chance to break into the wedding hospitality industry. Interested? Here are five ways to…

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