Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns. So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need…

If you are a hotelier, chances are you’re looking for different ways to boost your visibility online. After all, with more than 80% of travel bookings taking place via a website or mobile app, hoteliers need to have a strong digital presence to be easily searchable online. trivago can help you with that. Let’s see how: How trivago can help my hotel business In pursuit of having a strong online presence, hoteliers are investing more and more in various marketing initiatives, like metasearch marketing, search engine marketing, and social media marketing. Of all these, hoteliers around the world perceive metasearch…

Revenue Management is increasingly becoming a topic of interest for hoteliers around the world. No matter how big or small a hotel is, revenue management can help to dramatically improve its bottom line. In this article, we tell you what hotel revenue management is and how to apply tactical revenue management in your small property to run a successful and profitable business. What Is Revenue Management? The first definition of revenue management came in 1997 from Robert G. Cross, the theorist behind airline revenue management, who explained it as ‘selling the right product to the right customer at the right…

Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does. What is trivago Business Studio? trivago Business Studio is a marketing platform for independent hoteliers. It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago. The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track…

In today’s digital world, your online presence and reputation decide the success of your business. And this is why maintaining a strong online reputation is a constant endeavor for every business. This is especially true for businesses in the customer-facing hospitality industry. In this post, we tell you why online reviews are important and why you should answer to each one of the online reviews, whether positive or negative. We also show you how to deal with sensitive issues in order to turn a negative review into a positive opportunity. Why online reviews are important Reviews are an important source…

The hospitality industry is ever-growing and increasingly competitive. With emerging technologies and rising guests’ expectations continually shaping it, it’s important to keep up with the latest trends. Let’s take a look at the hospitality trends for 2020 to help you plan for the next year. 1. Digital will continue transforming customer experience It’s no surprise that the future of the hospitality industry will be powered by digital technologies. As in the past few years, mobile will keep on influencing the industry, along with other disruptive technologies that brands over the world will keep on incorporating into its guest offerings. Not…

Peak season is the best! You, as a hotelier, enjoy high demand and an influx of guests. It’s not even difficult to achieve full hotel occupancy. However, you know that this is soon going to change – it does every year. After the peak or high season will come the mid or shoulder season, and eventually the low or off season. And, you’ll have to struggle with attracting guests and reaching maximum hotel occupancy. This is the harsh reality and the most distinctive feature of the global hospitality industry – every hotelier has to deal with seasonality every year. Seasonality…

The hospitality industry has witnessed widespread adoption of hotel technologies in the past few years. Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances are fundamentally reshaping how processes are executed and hospitality services are provided. This major shift has led to improvements in the operation of services as well as personalization of experiences in accordance with the changing behaviors of the evolving customer base. With digital transformation gaining ground, more and more hoteliers are now adopting the new state-of-the-art technologies. As a result, they’re able to enjoy smoother processes that make…

When you’re trying to attract new guests to your property, it can be enticing to use price as an incentive. After all, competing on price often feels like such a natural path to follow. But competing on price alone is a risky proposition. Thus, to ensure a maximum and sustainable competitive edge, other factors should be taken into consideration and should be adapted in parallel with your pricing. Why focusing only on price is risky: Here, we discuss why competing on price alone, is not a good strategy for hotels who want to win loyal, long-lasting guests. You might lose…

Hoteliers around the world have unlimited options these days when it comes to distribution channels. While direct bookings are perceived to be the most profitable bookings, the benefit and scope of indirect bookings can’t be undermined. A mix of direct as well as indirect bookings will help you drive a diverse stream of revenue and reach a variety of customers in a fast-paced hospitality environment. Thus, while creating your online distribution strategy, you need to create a healthy and optimal distribution mix. In order to diversify your distribution landscape, you might like to consider OTAs (Online Travel Agencies), hotel metasearch…

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