Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

How to Increase Visibility on trivago in 4 Easy Steps

By trivago Business Blog on 22. October 2019 trivago Hotel Technology

If you are a hotelier, chances are you’re looking for different ways to boost your visibility online. After all, with more than 80% of travel bookings taking place via a website or mobile app, hoteliers need to have a strong digital presence to be easily searchable online. trivago can help you with that. Let’s see how: How trivago can help my hotel business In pursuit of having a strong online presence, hoteliers are investing more and more in various marketing initiatives, like metasearch marketing, search engine marketing, and social media marketing. Of all these, hoteliers around the world perceive metasearch…

3 Reasons You Should Register on trivago Business Studio Now (for free)

By trivago Business Blog on 8. October 2019 trivago Hotel Technology

Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does. What is trivago Business Studio? trivago Business Studio is a marketing platform for independent hoteliers. It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago. The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track…

Handling Negative Feedback from Hotel Guests

By trivago Business Blog on 30. September 2019 Hospitality & Guest Experience

In today’s digital world, your online presence and reputation decide the success of your business. And this is why maintaining a strong online reputation is a constant endeavor for every business. This is especially true for businesses in the customer-facing hospitality industry. In this post, we tell you why online reviews are important and why you should answer to each one of the online reviews, whether positive or negative. We also show you how to deal with sensitive issues in order to turn a negative review into a positive opportunity. Why online reviews are important Reviews are an important source…

8 Questions Hoteliers Ask about trivago Business Studio

By trivago Business Blog on 5. September 2019 trivago Hotel Technology

After seeing how much interest our post “6 Questions Hoteliers Ask about trivago” received, we thought it would be helpful to publish a follow-up article on another topic hoteliers frequently ask us about: trivago Business Studio. If you don’t yet have a trivago Business Studio account, you can register for one here — it’s free and easy to do. So, without further ado, here are the answers to your top eight most frequently asked questions about trivago Business Studio and how to use your account to make changes to your property profile on trivago. #1 What is trivago Business Studio? It’s the full metasearch marketing solution that enables independent hoteliers to improve their online marketing…

7 Genius Ways to Increase Hotel Occupancy in Low Season

By trivago Business Blog on 2. September 2019 Hotel Marketing & Distribution

Peak season is the best! You, as a hotelier, enjoy high demand and an influx of guests. It’s not even difficult to achieve full hotel occupancy. However, you know that this is soon going to change – it does every year. After the peak or high season will come the mid or shoulder season, and eventually the low or off season. And, you’ll have to struggle with attracting guests and reaching maximum hotel occupancy. This is the harsh reality and the most distinctive feature of the global hospitality industry – every hotelier has to deal with seasonality every year. Seasonality…

How to Register Your Property on trivago for Free

By trivago Business Blog on 29. August 2019 trivago Hotel Technology

Millions of travelers around the world use trivago to find their ideal accommodation online. You as a property owner or manager can use trivago as well, as an online marketing channel to reach all these travelers. It’s called metasearch marketing, and it’s now an essential online marketing activity for all accommodation providers. On trivago, metasearch marketing begins with registering your property so you can claim your profile for free. Why register to claim your property’s trivago profile? trivago compares accommodation deals from hundreds of online booking sites. Your property will already have a profile on trivago if you’re partnered with at…

Why You Shouldn’t Only Compete on Price

By trivago Business Blog on 19. August 2019 Hotel Marketing & Distribution

When you’re trying to attract new guests to your property, it can be enticing to use price as an incentive. After all, competing on price often feels like such a natural path to follow. But competing on price alone is a risky proposition. Thus, to ensure a maximum and sustainable competitive edge, other factors should be taken into consideration and should be adapted in parallel with your pricing. Why focusing only on price is risky: Here, we discuss why competing on price alone, is not a good strategy for hotels who want to win loyal, long-lasting guests. You might lose…

Advertise Your Direct Rates and Drive Direct Bookings with Rate Connect

By trivago Business Blog on 12. August 2019 trivago Hotel Technology

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s about more than just survival. With the right mindset and a little bit of technology, hoteliers can capitalize on the traveler’s shift to an online booking journey, rather than miss out on direct bookings because of it. For travelers, the process of booking a hotel…

How Can Hoteliers Deal with Wholesale Distribution Dilemma?

By trivago Business Blog on 5. August 2019 Hotel Marketing & Distribution

Hoteliers around the world have unlimited options these days when it comes to distribution channels. While direct bookings are perceived to be the most profitable bookings, the benefit and scope of indirect bookings can’t be undermined. A mix of direct as well as indirect bookings will help you drive a diverse stream of revenue and reach a variety of customers in a fast-paced hospitality environment. Thus, while creating your online distribution strategy, you need to create a healthy and optimal distribution mix. In order to diversify your distribution landscape, you might like to consider OTAs (Online Travel Agencies), hotel metasearch…

Metasearch for Hoteliers: Winning Direct Bookings

By trivago Business Blog on 29. July 2019 Hotel Marketing & Distribution

This is the second article in our series ‘Metasearch for Hoteliers’ that will help you understand how to make the most of metasearch and win direct bookings by running successful metasearch campaigns. In the first article of this series, we discussed what metasearch is and how important it is in today’s digital world for hotels to have a competitive edge. In this article, let’s focus on direct bookings and metasearch as a distribution channel. Here we answer the questions people often ask when planning to start a metasearch campaign: “What are the benefits of direct bookings?” OTAs can be an…

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