Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

In a world where travelers put their faith in a property’s online reputation as much as its advertised offerings, digital word of mouth reigns. People trust people. Positive ratings increase interest, while negative ratings dispel desire. And reviews influence bookings. To see how your own business is doing with its online reputation, check out its reputation score on trivago. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! About your property’s online reputation score on the trivago Rating Index™ The trivago Rating Index™, or tRI, aggregates millions of guest ratings from across multiple…

Personalization is a hot topic in today’s hospitality world and professionals around the globe agree that it isn’t a perk anymore; it’s an imperative. Therefore, hoteliers need to fine-tune their customer experience strategies to ensure an unforgettable and customized hotel experience for their guests. Highlighting the benefit of personalization in the hotel industry, IBM, in its report, Hotel 2020: The personalization paradox, concludes, “Gaining a better understanding of customer needs and preferences – or guest intimacy – can enable the delivery of personalized services that will help increase customer satisfaction, lower service costs, and improve guest loyalty. Ultimately, personalization can…

Digital is no longer an experimental new channel for hotels – it’s widely renowned as a scalable, measurable way to fuel growth via lead generation and conversions all the way down the funnel. Are you a hotelier who wishes to learn the importance of taking your business online? Then, this eBook is for you! In this guide, you’ll learn the importance of digital hotel distribution and marketing in today’s world. You’ll learn the best distribution and marketing practices to attract travelers, delight guests, and build loyalty. In this guide, we’ll show you: Current consumer preferences and travel habits Hospitality distribution…

The family travel market is going through a growth spurt and is expected to increase by 25% by 2022, as reported by GlobalData in its ‘Key Trends in Family Travel’ study. In another study of ‘Summer Travel Trends’, ThinkwithGoogle concludes, “Searches related to family vacations have shown the strongest growth year-on-year.” So, is your hotel family-friendly to reap the benefits of this projected surge of family travelers? Well if not, we believe it’s high time you start offering family-friendly deals and offers to attract more families to your hotel. This goes in parallel with establishing a family-friendly atmosphere to make…

If you’re a hotelier who wants to thrive in a highly competitive hospitality industry, trivago is the place to be. And, of course, we’re here to give you a hand every step of the way. Here are your essential, go-to resources that are always just a click away! Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! trivago Support Center We provide all the necessary supportive material in a centralized fashion, so that you can find what you’re looking for with ease. Our FAQs cover topics related to your profile and Business…

The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns. So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need…

If you are a hotelier, chances are you’re looking for different ways to boost your visibility online. After all, with more than 80% of travel bookings taking place via a website or mobile app, hoteliers need to have a strong digital presence to be easily searchable online. trivago can help you with that. Let’s see how: How trivago can help my hotel business In pursuit of having a strong online presence, hoteliers are investing more and more in various marketing initiatives, like metasearch marketing, search engine marketing, and social media marketing. Of all these, hoteliers around the world perceive metasearch…

Revenue Management is increasingly becoming a topic of interest for hoteliers around the world. No matter how big or small a hotel is, revenue management can help to dramatically improve its bottom line. In this article, we tell you what hotel revenue management is and how to apply tactical revenue management in your small property to run a successful and profitable business. What Is Revenue Management? The first definition of revenue management came in 1997 from Robert G. Cross, the theorist behind airline revenue management, who explained it as ‘selling the right product to the right customer at the right…

Registering on trivago Business Studio is completely free of cost. But are you wondering why you should register your hotel on this platform in the first place? Well, let’s start by understanding what exactly trivago Business Studio is and what it does. What is trivago Business Studio? trivago Business Studio is a marketing platform for independent hoteliers. It provides analytics and promotional apps that hoteliers can mix and match to influence and improve their performance on trivago. The platform offers a number of free apps with which you can manage your profile’s content, monitor your online marketing performance, and track…

In today’s digital world, your online presence and reputation decide the success of your business. And this is why maintaining a strong online reputation is a constant endeavor for every business. This is especially true for businesses in the customer-facing hospitality industry. In this post, we tell you why online reviews are important and why you should answer to each one of the online reviews, whether positive or negative. We also show you how to deal with sensitive issues in order to turn a negative review into a positive opportunity. Why online reviews are important Reviews are an important source…

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