Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

trivago Business Studio brings marketing and promotional tools for hoteliers in one place so you can enjoy more visibility and bookings and stay a step ahead of your competition in the hospitality industry. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: A new marketing platform 2019 was a game-changing year, in terms of digital analytics and promotional tools that we offer to independent hoteliers who want to improve their online marketing performance. We officially launched a new marketing platform, trivago Business Studio and bid adieu to our old platform, trivago…

Valentine’s day is around the corner! What does this mean for a hotelier, like you? It means that you should roll your sleeves up and start marketing your property to the couples looking to book hotels during Valentine’s period. After all, with Valentine’s Day falling on a Friday this year, extended romantic getaways, holidays, or city breaks are on the cards for millions of couples. In this post, we give you top tips to increase your hotel bookings this valentine’s day: Reach your target group Start marketing your property well in advance. While planners start making reservations around a month…

Although millennials aren’t the core customer group of airlines, hotels, and travel companies today, it’s going to change very soon. BCG in its study, Traveling with Millennials, claims that millennials or Gen Y will be the core customer group for hotels in coming years, when they enter their peak earning, spending, and traveling years. One of the major reasons fueling this trend is Fear Of Missing Out (FOMO) in today’s digital age. According to CNBC, “A lot of millennials’ motivation (for travel) has to do with distributing photos of themselves on social media.” Therefore, traveling these days isn’t a luxury…

This list brings together the most read articles of 2019 across trivago Business Blog. In addition, we share with you an editor’s pick – a must-read for every hotelier who wishes to succeed in 2020. Most read articles 1. How to Register Your Property on trivago for Free Topping our list of most-read articles was our guide on how to claim your hotel (or B&B, guesthouse, alternative accommodation) profile on trivago for free. trivago is a global hotel metasearch. Millions of travelers around the world turn to trivago to find their ideal accommodation. By registering on trivago via trivago Business…

In a world where travelers put their faith in a property’s online reputation as much as its advertised offerings, digital word of mouth reigns. People trust people. Positive ratings increase interest, while negative ratings dispel desire. And reviews influence bookings. To see how your own business is doing with its online reputation, check out its reputation score on trivago. Would you like to have insights delivered to your inbox? Sign up to receive our newsletter now! About your property’s online reputation score on the trivago Rating Index™ The trivago Rating Index™, or tRI, aggregates millions of guest ratings from across multiple…

Personalization is a hot topic in today’s hospitality world and professionals around the globe agree that it isn’t a perk anymore; it’s an imperative. Therefore, hoteliers need to fine-tune their customer experience strategies to ensure an unforgettable and customized hotel experience for their guests. Highlighting the benefit of personalization in the hotel industry, IBM, in its report, Hotel 2020: The personalization paradox, concludes, “Gaining a better understanding of customer needs and preferences – or guest intimacy – can enable the delivery of personalized services that will help increase customer satisfaction, lower service costs, and improve guest loyalty. Ultimately, personalization can…

Digital is no longer an experimental new channel for hotels – it’s widely renowned as a scalable, measurable way to fuel growth via lead generation and conversions all the way down the funnel. Are you a hotelier who wishes to learn the importance of taking your business online? Then, this eBook is for you! In this guide, you’ll learn the importance of digital hotel distribution and marketing in today’s world. You’ll learn the best distribution and marketing practices to attract travelers, delight guests, and build loyalty. In this guide, we’ll show you: Current consumer preferences and travel habits Hospitality distribution…

The family travel market is going through a growth spurt and is expected to increase by 25% by 2022, as reported by GlobalData in its ‘Key Trends in Family Travel’ study. In another study of ‘Summer Travel Trends’, ThinkwithGoogle concludes, “Searches related to family vacations have shown the strongest growth year-on-year.” So, is your hotel family-friendly to reap the benefits of this projected surge of family travelers? Well if not, we believe it’s high time you start offering family-friendly deals and offers to attract more families to your hotel. This goes in parallel with establishing a family-friendly atmosphere to make…

If you’re a hotelier or property owner who wants to thrive in a highly competitive hospitality industry, trivago is the place to be. And, of course, we’re here to give you a hand every step of the way. We provide all the necessary supportive material in a condensed and centralized fashion, so that you can find what you’re looking for with ease and in a flash—no need to send emails and then wait for replies. Here are your essential, go-to resources that are always just a click away! trivago Support Center You have a full set of FAQs…

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