Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

All of us on the trivago Business Studio team know that these are challenging times. Therefore, we’re working hard (within the safe, social distance of our own homes) to build and improve hotel marketing and analytical tools within Studio. We hope our consistent efforts help you enjoy more online visibility and stay a step ahead of your competition once the hotel industry returns to normal. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: Automated market selection in Rate Connect We’ve launched a new feature in Rate Connect called automated market…

The hotel industry is often exposed to a number of inevitable crises. It’s important to appropriately handle critical situations, like the current coronavirus crisis, to prevent damage to business and catch up after the crisis ends. McKinsey, in its report, COVID-19: Implications for business, predicts, “Some sectors, like aviation, tourism, and hospitality, will see lost demand.” And, this forecast comes as no surprise, given the present-day global travel restrictions and the overall sentiment in the market. Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize…

Even though managing a hotel is a tough job overall, reaching customers optimally and effectively is something hoteliers struggle the most with. It’s got even more difficult for hoteliers in recent times to attract customers due to the advancements in technology and resulting shifts in consumer behavior and habits. In such a scenario, Small and Medium Enterprises (SME) hotels who have access to limited resources have been hit the hardest. If you own an SME, one of the biggest challenges for you might be diversified distribution. In this article, we’re going to show how you can diversify your distribution by…

The use of metasearch among travel consumers is on the rise. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process, making metasearch a critical component in the online hotel marketing and distribution landscape. This translates into millions of searches that give leading metasearch platforms, such as trivago, an enormous amount of data about traveler behavior. We’ve put together the key travel trends that can help travel brands, including hotels, tour providers, and airlines better plan their marketing and operational efforts this year. This report will give you a profile of travelers in Europe,…

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

trivago Business Studio brings marketing and promotional tools for hoteliers in one place so you can enjoy more visibility and bookings and stay a step ahead of your competition in the hospitality industry. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: A new marketing platform 2019 was a game-changing year, in terms of digital analytics and promotional tools that we offer to independent hoteliers who want to improve their online marketing performance. We officially launched a new marketing platform, trivago Business Studio and bid adieu to our old platform, trivago…

Valentine’s day is around the corner! What does this mean for a hotelier, like you? It means that you should roll your sleeves up and start marketing your property to the couples looking to book hotels during Valentine’s period. After all, with Valentine’s Day falling on a Friday this year, extended romantic getaways, holidays, or city breaks are on the cards for millions of couples. In this post, we give you top tips to increase your hotel bookings this valentine’s day: Reach your target group Start marketing your property well in advance. While planners start making reservations around a month…

Although millennials aren’t the core customer group of airlines, hotels, and travel companies today, it’s going to change very soon. BCG in its study, Traveling with Millennials, claims that millennials or Gen Y will be the core customer group for hotels in coming years, when they enter their peak earning, spending, and traveling years. One of the major reasons fueling this trend is Fear Of Missing Out (FOMO) in today’s digital age. According to CNBC, “A lot of millennials’ motivation (for travel) has to do with distributing photos of themselves on social media.” Therefore, traveling these days isn’t a luxury…

This list brings together the most read articles of 2019 across trivago Business Blog. In addition, we share with you an editor’s pick – a must-read for every hotelier who wishes to succeed in 2020. Most read articles 1. How to Register Your Property on trivago for Free Topping our list of most-read articles was our guide on how to claim your hotel (or B&B, guesthouse, alternative accommodation) profile on trivago for free. trivago is a global hotel metasearch. Millions of travelers around the world turn to trivago to find their ideal accommodation. By registering on trivago via trivago Business…

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