Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Emerging Post-crisis Travel Trends That Hoteliers Should Know

By trivago Business Blog on 3. June 2020 Hotel Industry Trends

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

An Inside Look at How One Hotel Boosted Visibility with Rate Connect

By trivago Business Blog on 7. March 2020 trivago Hotel Technology

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

How to Do Marketing Online When You’re a One-Person Hotel Brand

By trivago Business Blog on 18. February 2020 Hotel Marketing & Distribution

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

Delivering a Great First Impression to Hotel Guests in the Digital Age

By trivago Business Blog on 11. February 2020 Hospitality & Guest Experience

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

5 Ways to Delight Millennial Guests

By trivago Business Blog on 14. January 2020 Hospitality & Guest Experience

Although millennials aren’t the core customer group of airlines, hotels, and travel companies today, it’s going to change very soon. BCG in its study, Traveling with Millennials, claims that millennials or Gen Y will be the core customer group for hotels in coming years, when they enter their peak earning, spending, and traveling years. One of the major reasons fueling this trend is Fear Of Missing Out (FOMO) in today’s digital age. According to CNBC, “A lot of millennials’ motivation (for travel) has to do with distributing photos of themselves on social media.” Therefore, traveling these days isn’t a luxury…

Top 12 Tips to Get Direct Bookings with Rate Connect

By trivago Business Blog on 7. January 2020 trivago Hotel Technology

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

How to Check Your Property’s Online Reputation Score for Free

By trivago Business Blog on 10. December 2019 trivago Hotel Technology

In a world where travelers put their faith in a property’s online reputation as much as its advertised offerings, digital word of mouth reigns. People trust people. Positive ratings increase interest, while negative ratings dispel desire. And reviews influence bookings. To see how your own business is doing with its online reputation, check out its reputation score on trivago. About your property’s online reputation score on the trivago Rating Index™ The trivago Rating Index™, or tRI, aggregates millions of guest ratings from across multiple online sources. An algorithm then renders this data into reliable overall reputation scores for the properties on trivago…

How to Personalize Hotel Stays for Different Traveler Types

By trivago Business Blog on 3. December 2019 Hospitality & Guest Experience

Personalization is a hot topic in today’s hospitality world and professionals around the globe agree that it isn’t a perk anymore; it’s an imperative. Therefore, hoteliers need to fine-tune their customer experience strategies to ensure an unforgettable and customized hotel experience for their guests. Highlighting the benefit of personalization in the hotel industry, IBM, in its report, Hotel 2020: The personalization paradox, concludes, “Gaining a better understanding of customer needs and preferences – or guest intimacy – can enable the delivery of personalized services that will help increase customer satisfaction, lower service costs, and improve guest loyalty. Ultimately, personalization can…

The Best Way Hoteliers on trivago Can Find the Answers They’re Looking for

By trivago Business Blog on 5. November 2019 trivago Hotel Technology

If you’re a hotelier who wants to thrive in a highly competitive hospitality industry, trivago is the place to be. And, of course, we’re here to give you a hand every step of the way. Here are your essential, go-to resources that are always just a click away! trivago Support Center We provide all the necessary supportive material in a centralized fashion, so that you can find what you’re looking for with ease. Our FAQs cover topics related to your profile and Business Studio, as well as your presence on trivago. The trivago Support Center also offers the quickest and…

‘Tis the Season to Start Marketing Your Hotel for the Holidays

By trivago Business Blog on 29. October 2019 Hotel Marketing & Distribution

The festive season is the busiest time of the year for most of the hoteliers around the world. Firstly, countless hotel marketing campaigns get launched every year, making the competition high. Secondly, the guests are the most prone to splurging on a premium stay experience, making it the perfect opportunity for the businesses to cash in on their spending frenzy. These factors make the holiday season hotel marketing one of the most challenging and the most crucial campaigns. So, how do you make sure that your campaign stands out from the competition this holiday season? You, as a hotelier, need…

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