Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Tips for a Successful Rate Connect Campaign: Learn from the Experts

By trivago Business Blog on 3. February 2022 trivago Hotel Technology

In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. The Rate Connect account management team recognizes the value of that, too, and are always willing and able to provide hoteliers with sound advice on how to successfully run their Rate Connect campaign on trivago. So, we sat with Paige—the account manager for countries in the English-speaking world—to get her industry insights and expertise on how hoteliers can do just that. Whether you’ve been promoting…

9 Effective Rules for Building Your Property’s Brand and Online Presence

By trivago Business Blog on 10. January 2022 Hotel Marketing & Distribution

With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…

Increase Your Hotel’s Visibility on trivago in 4 Steps

By trivago Business Blog on 10. November 2021 Hotel Marketing & Distribution

“How can I get more visibility for my property on trivago?” It’s a common question we hear from hoteliers and rightly so. According to our own research, 75% of registered hoteliers who regularly use trivago Business Studio indicated that trivago is a relevant marketing channel for their property. So, of course, the desire to catch the eye of potential guests worldwide is top of mind. To put this topic into perspective, here are four steps you can take to proactively influence your property’s visibility on trivago as well as travelers’ interest in you. Make the best first impression Fact: The…

Guests’ First-Party Data: The Priceless Asset Hotels Can Get

By trivago Business Blog on 4. October 2021 Hotel Industry Trends

Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…

Personalized Offers—They’re Not Just Discounts for Guests

By trivago Business Blog on 3. September 2021 Hospitality & Guest Experience

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization boils down to two main elements: the desire for control of what’s holding our attention and the minimizing of feeling overloaded by information. But let’s go a step further. One function of our reticular activating system (RAS) in the brain stem is to be the…

What’s the Game Plan for Your Hotel: CPC or CPA?

By trivago Business Blog on 4. August 2021 trivago Hotel Technology

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run. So, let’s jump in! Balance your distribution The importance of direct bookings is key…

10 Books Everyone in the Hospitality Industry Should Read

By trivago Business Blog on 26. May 2021 Hotel Industry Trends

Hospitality books can inspire you. These can help you, as a hotelier, to gain new perspectives and learn from the wisdom and success of others in the industry. However, with the plethora of options to choose from and the daily demands of the job, hoteliers might find it difficult to not only identify the hospitality books worth reading but also to find the time to read them. We are here to take some of the guesswork out of it for you. We’ve sorted through classic titles and reviewed recent publications to compose a list of must-read books for hospitality professionals.…

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The Top 3 Features to Look for in a Hotel Booking Engine

By trivago Business Blog on 4. March 2021 Hotel Marketing & Distribution

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…

Rate Connect’s Latest Feature Can Optimize Your Campaign during the Crisis

By trivago Business Blog on 26. June 2020 trivago Hotel Technology

The travel industry is on the road to recovery and while many aspects may look different than before, the need for accommodation will always remain the same. Those who have been itching to travel are already looking for places to stay for their next adventure, even if it’s only a weekend trip to a nearby city. As they search and prepare to book, it’s important for your hotel to maintain its visibility to give travelers the chance to book directly with you. But how do you determine which markets are recovering faster and have the most interested travelers? In the…

Attracting and Delighting Hotel Guests in the Post-crisis Period

By trivago Business Blog on 8. June 2020 Hotel Industry Trends

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

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