Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Personalized Offers—They’re Not Just Discounts for Guests

By trivago Business Blog on 3. September 2021 Hospitality & Guest Experience

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization boils down to two main elements: the desire for control of what’s holding our attention and the minimizing of feeling overloaded by information. But let’s go a step further. One function of our reticular activating system (RAS) in the brain stem is to be the…

What’s the Game Plan for Your Hotel: CPC or CPA?

By trivago Business Blog on 4. August 2021 trivago Hotel Technology

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run. So, let’s jump in! Balance your distribution The importance of direct bookings is key…

10 Books Everyone in the Hospitality Industry Should Read

By trivago Business Blog on 26. May 2021 Hotel Industry Trends

Hospitality books can inspire you. These can help you, as a hotelier, to gain new perspectives and learn from the wisdom and success of others in the industry. However, with the plethora of options to choose from and the daily demands of the job, hoteliers might find it difficult to not only identify the hospitality books worth reading but also to find the time to read them. We are here to take some of the guesswork out of it for you. We’ve sorted through classic titles and reviewed recent publications to compose a list of must-read books for hospitality professionals.…

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The Top 3 Features to Look for in a Hotel Booking Engine

By trivago Business Blog on 4. March 2021 Hotel Marketing & Distribution

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…

Rate Connect’s Latest Feature Can Optimize Your Campaign during the Crisis

By trivago Business Blog on 26. June 2020 trivago Hotel Technology

The travel industry is on the road to recovery and while many aspects may look different than before, the need for accommodation will always remain the same. Those who have been itching to travel are already looking for places to stay for their next adventure, even if it’s only a weekend trip to a nearby city. As they search and prepare to book, it’s important for your hotel to maintain its visibility to give travelers the chance to book directly with you. But how do you determine which markets are recovering faster and have the most interested travelers? In the…

Attracting and Delighting Hotel Guests in the Post-crisis Period

By trivago Business Blog on 8. June 2020 Hotel Industry Trends

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

Emerging Post-crisis Travel Trends That Hoteliers Should Know

By trivago Business Blog on 3. June 2020 Hotel Industry Trends

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

An Inside Look at How One Hotel Boosted Visibility with Rate Connect

By trivago Business Blog on 7. March 2020 Hoteliers’ Stories, trivago Hotel Technology

There’s one thing that every hotel has in common—they all need bookings. And for independent hotels, this is often tied to the need for increased exposure. To solve both problems, many hotels have turned to Rate Connect, a product within trivago Business Studio that allows hoteliers to advertise their direct rates to millions of travelers on trivago. Let’s look at how one independent hotel was able to boost its visibility and increase direct bookings by implementing a Rate Connect campaign into its hotel marketing strategy. Cavallino Lovely Hotel Cavallino Lovely Hotel is a 4-star, 33 room property located in the…

How to Do Marketing Online When You’re a One-Person Hotel Brand

By trivago Business Blog on 18. February 2020 Hotel Marketing & Distribution

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

Delivering a Great First Impression to Hotel Guests in the Digital Age

By trivago Business Blog on 11. February 2020 Hospitality & Guest Experience

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

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