Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

The travel industry is on the road to recovery and while many aspects may look different than before, the need for accommodation will always remain the same. Those who have been itching to travel are already looking for places to stay for their next adventure, even if it’s only a weekend trip to a nearby city. As they search and prepare to book, it’s important for your hotel to maintain its visibility to give travelers the chance to book directly with you. But how do you determine which markets are recovering faster and have the most interested travelers? In the…

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

The basis of digital success for any hotel is to be everywhere its customers are. Today, tech-savvy travelers are searching and booking on an ever-expanding mix of direct and indirect channels, including metasearch engines, brand.com websites, and big and small Online Travel Agencies (OTAs). To make sure your customers can find you, your marketing and distribution strategy should be created keeping in mind travelers’ search and booking behaviors. Thus, a wholesome hotel marketing and distribution strategy includes a diverse mix of channels on which a property is marketed, and inventory is distributed. This is the key to being found online…

In our ‘Rebound after the Coronavirus Crisis’ series, we’re sharing tips on how to rebound once the symptoms of the crisis pass and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. In the first article of this series, we shared tips on how to create a hotel distribution recovery strategy, and in the second one, we talked about the digital hotel tools you need for a quick and smooth recovery. In this article, let’s explore the essentials of an effective hotel revenue management recovery strategy to ensure a quick and smooth rebound after…

Covid-19 is showing us how to live and connect online. It’s going to influence travelers’ search and booking behaviors, making people who relied fully or partially on traditional channels to turn to digital solutions to plan their travel, from start to finish. With this in mind, we’re going to help you plan your rebound once the symptoms of the crisis pass and events return to normal in our series, ‘Rebound after the Coronavirus Crisis’. Check out other articles in this series: Rebound after the Coronavirus Crisis: Creating a Hotel Distribution Recovery Strategy Rebound after the Coronavirus Crisis: Developing a Revenue Management…

Hotels around the world are bearing the brunt of the coronavirus crisis. It’s crucial for hotels at this time to take the right steps to manage the fast-evolving crisis and grow even during such adverse times. In our ‘Rebound after the Coronavirus Crisis’ series, we’re going to help you plan your rebound once symptoms of the crisis pass, and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. Check out other articles in this series: Rebound after the Coronavirus Crisis: 3 Digital Tools Hotels Need for a Quick Recovery Rebound after the Coronavirus Crisis:…

The hotel industry is facing one of the most critical times currently due to the coronavirus crisis. But understanding the true picture and the right response thereupon can help us emerge stronger, which is why we request you to fill out the COVID-19 hotel industry impact survey. With this survey, we’d like to assess hotels’ current contingency plans and the potential impact of the crisis on our industry. We can then create valuable support content and share our learnings with the whole community in the foreseeable future. It’ll take only 5 minutes of your time and your response will remain…

All of us on the trivago Business Studio team know that these are challenging times. Therefore, we’re working hard (within the safe, social distance of our own homes) to build and improve hotel marketing and analytical tools within Studio. We hope our consistent efforts help you enjoy more online visibility and stay a step ahead of your competition once the hotel industry returns to normal. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: Automated market selection in Rate Connect We’ve launched a new feature in Rate Connect called automated market…

The hotel industry is often exposed to a number of inevitable crises. It’s important to appropriately handle critical situations, like the current coronavirus crisis, to prevent damage to business and catch up after the crisis ends. McKinsey, in its report, COVID-19: Implications for business, predicts, “Some sectors, like aviation, tourism, and hospitality, will see lost demand.” And, this forecast comes as no surprise, given the present-day global travel restrictions and the overall sentiment in the market. Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize…

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