Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

In our ‘Rebound after the Coronavirus Crisis’ series, we’re sharing tips on how to rebound once the symptoms of the crisis pass and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. In the first article of this series, we shared tips on how to create a hotel distribution recovery strategy, and in the second one, we talked about the digital hotel tools you need for a quick and smooth recovery. In this article, let’s explore the essentials of an effective hotel revenue management recovery strategy to ensure a quick and smooth rebound after…

Covid-19 is showing us how to live and connect online. It’s going to influence travelers’ search and booking behaviors, making people who relied fully or partially on traditional channels to turn to digital solutions to plan their travel, from start to finish. With this in mind, we’re going to help you plan your rebound once the symptoms of the crisis pass and events return to normal in our series, ‘Rebound after the Coronavirus Crisis’. Check out other articles in this series: Rebound after the Coronavirus Crisis: Creating a Hotel Distribution Recovery Strategy Rebound after the Coronavirus Crisis: Developing a Revenue Management…

Hotels around the world are bearing the brunt of the coronavirus crisis. It’s crucial for hotels at this time to take the right steps to manage the fast-evolving crisis and grow even during such adverse times. In our ‘Rebound after the Coronavirus Crisis’ series, we’re going to help you plan your rebound once symptoms of the crisis pass, and events return to normal. It includes moving beyond crisis response to recovery and post-recovery planning. Check out other articles in this series: Rebound after the Coronavirus Crisis: 3 Digital Tools Hotels Need for a Quick Recovery Rebound after the Coronavirus Crisis:…

The hotel industry is facing one of the most critical times currently due to the coronavirus crisis. But understanding the true picture and the right response thereupon can help us emerge stronger, which is why we request you to fill out the COVID-19 hotel industry impact survey. With this survey, we’d like to assess hotels’ current contingency plans and the potential impact of the crisis on our industry. We can then create valuable support content and share our learnings with the whole community in the foreseeable future. It’ll take only 5 minutes of your time and your response will remain…

All of us on the trivago Business Studio team know that these are challenging times. Therefore, we’re working hard (within the safe, social distance of our own homes) to build and improve hotel marketing and analytical tools within Studio. We hope our consistent efforts help you enjoy more online visibility and stay a step ahead of your competition once the hotel industry returns to normal. In this quarterly update for trivago Business Studio, we share with you our most recent rollouts and updates: Automated market selection in Rate Connect We’ve launched a new feature in Rate Connect called automated market…

The hotel industry is often exposed to a number of inevitable crises. It’s important to appropriately handle critical situations, like the current coronavirus crisis, to prevent damage to business and catch up after the crisis ends. McKinsey, in its report, COVID-19: Implications for business, predicts, “Some sectors, like aviation, tourism, and hospitality, will see lost demand.” And, this forecast comes as no surprise, given the present-day global travel restrictions and the overall sentiment in the market. Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize…

Even though managing a hotel is a tough job overall, reaching customers optimally and effectively is something hoteliers struggle the most with. It’s got even more difficult for hoteliers in recent times to attract customers due to the advancements in technology and resulting shifts in consumer behavior and habits. In such a scenario, Small and Medium Enterprises (SME) hotels who have access to limited resources have been hit the hardest. If you own an SME, one of the biggest challenges for you might be diversified distribution. In this article, we’re going to show how you can diversify your distribution by…

The use of metasearch among travel consumers is on the rise. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process, making metasearch a critical component in the online hotel marketing and distribution landscape. This translates into millions of searches that give leading metasearch platforms, such as trivago, an enormous amount of data about traveler behavior. We’ve put together the key travel trends that can help travel brands, including hotels, tour providers, and airlines better plan their marketing and operational efforts this year. This report will give you a profile of travelers in Europe,…

The hotel industry is growing at an exponential rate. Today, there are millions of travelers who have access to disposable income and want to explore the world. In fact, demand is still growing, and the peak is yet to come. With growing demand comes growing supply, which leads to fierce competition in the hotel industry. So, what does this boil down to? It means attracting customers is a great and critical challenge for hoteliers – especially the individual hoteliers. But being a one-person hotel brand shouldn’t stop you from competing with major hotel brands online. As an individual hotelier, you’ve…

All great guest experiences start with a great first impression. The Wall Street Journal, while talking about hotels’ efforts to make a good first impression, remarks, “hotels want to dazzle guests during the first, crucial 15 minutes of their stay.” However, it isn’t always easy to engage, let alone dazzle the digital generation of today as soon as they interact with a brand physically or virtually. Tech-savvy travelers expect seamless and personalized digital guest experiences nowadays. After all, 93 percent of travelers prefer travel brands with technology that simplifies travel. But this isn’t enough. Their digital experiences should be seamlessly…

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