Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Metasearch and OTAs are often mistakenly thought of as being one and the same, when fact they are different platforms that can both work to grow your business in unique ways. This is a common misconception among hoteliers, as travelers use both platforms to search for hotels. It’s important for hotel managers to know how metasearch and OTAs are different, so that they can better tailor their promotional efforts. Let’s begin by looking more closely at the business model and user experience of each, so that we may better understand the difference between the platforms. The importance of metasearch In a metasearch, OTAs have a new distribution channel, and…

Every month the trivago content team rejects hundreds of images submitted by hotel managers. Why? It’s two fold. First off, the photos fail to meet our quality standards. Secondly, it may sound cruel, but no image can be less damaging than a bad image. So instead of risking it, consult our simple tips for better hotel photos and learn how to upload photos to your trivago hotel profile that will not only be approved, they’ll sell your property. We’re using  the acronym CLEAR so that it’s easy to remember. Feel free to write it on a post-it note and tack…

Think back to the last major purchase you made. Perhaps it was a camera or new mobile. Maybe even a new car. Whatever it was, you probably didn’t buy it without seeing what it looks like first, from every angle. Chances are also pretty good that the product promoted with the best images held your attention the longest, perhaps right into the final stages of the buying process. So why should it be any different when it comes to travelers searching for their next hotel stay? It isn’t. In fact, after location and price, photos play the largest role in…

Is your hotel already on trivago but you can’t find it when you search for it?  There are 3 reasons why this might happen. Use this information below to turn the situation around and increase your hotel’s online visibility. Alternatively, if you know that your hotel is not on trivago yet, you might be interested in reading this article about how to add your hotel profile. #1 No partnership with a booking site As a metasearch website, trivago promotes hotels who are available to be booked online through different travel agents. The online travel agents (OTAs) are the ones who advertise your…

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