Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Personalization isn’t a fringe benefit anymore; it’s expected. So, why do we crave it? Simply put, it eliminates barriers to make it easier for all of us as consumers to engage with content that’s relevant and tailored to us. In a doctoral study at the University of Texas, research revealed that the attraction to personalization boils down to two main elements: the desire for control of what’s holding our attention and the minimizing of feeling overloaded by information. But let’s go a step further. One function of our reticular activating system (RAS) in the brain stem is to be the…

It’s a crowded market out there, isn’t it? With accommodations of all shapes and sizes vying for travelers’ attention and their bookings, a savvy digital marketing approach in your back pocket is key to helping you stay afloat and thrive in the industry. Since cost plays a key role in any business decision, we’re going to look at the two common pricing models—CPC and CPA—and explore how one could be a good fit for your direct booking initiatives based on the type of hotel you run.  So, let’s jump in! Balance your distribution The importance of direct bookings is…

Hospitality books can inspire you. These can help you, as a hotelier, to gain new perspectives and learn from the wisdom and success of others in the industry. However, with the plethora of options to choose from and the daily demands of the job, hoteliers might find it difficult to not only identify the hospitality books worth reading but also to find the time to read them. We are here to take some of the guesswork out of it for you. We’ve sorted through classic titles and reviewed recent publications to compose a list of must-read books for hospitality professionals.…

After being cooped up at home for the better part of 2020, travelers around the world are itching to break free from their own four walls to go on a long-awaited trip. But does that mean they’re willing to pay an arm and a leg for a hotel stay? As tempting as it is to double (or triple) the price of rooms to make up for lost profits in 2020, price gouging will only backfire and hurt the recovery of one’s hotel business. The pandemic not only left world economies battered and bruised, but it also hurt travelers’ wallets. And…

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive and giving up a growing amount of direct business. Not just any old booking engine will do, however. A main reason why OTAs have been so successful at capturing online bookings is that their booking pages are optimized for converting users. To compete with the OTAs,…

Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and excitement in travelers who share your native language, why not stir those same emotions in international travelers, too? After all, they’re essential to your business, as well. As a leading global hotel metasearch, trivago is the starting point for millions of travelers to find their…

The travel industry is on the road to recovery and while many aspects may look different than before, the need for accommodation will always remain the same. Those who have been itching to travel are already looking for places to stay for their next adventure, even if it’s only a weekend trip to a nearby city. As they search and prepare to book, it’s important for your hotel to maintain its visibility to give travelers the chance to book directly with you. But how do you determine which markets are recovering faster and have the most interested travelers? In the…

The hotel industry is constantly evolving, especially during the current crisis. We’ve now passed the first phase of the pandemic in most of the regions of the world. Still, it’s a period of low travel confidence that has given rise to new travel trends and behaviors. In our previous post, we talked about emerging post-crisis travel trends and behaviors. However, understanding new travel trends isn’t enough. Hotels need to up their game right now by adapting to travelers’ changing behaviors and priorities. In this article, we share strategies for hotels to adjust their online marketing and distributing strategy to attract…

Would people ever like to travel again? What travel behaviors should I focus on? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might be asking yourself almost every day for the past few weeks. And you’re not alone. With the first phase of the pandemic behind us, countries around the world are soon going to ease coronavirus lockdown with local travel. As the pandemic situation changes rapidly, new travel trends and behaviors are emerging. trivago’s CEO, Axel Hefer, expects the industry…

The basis of digital success for any hotel is to be everywhere its customers are. Today, tech-savvy travelers are searching and booking on an ever-expanding mix of direct and indirect channels, including metasearch engines, brand.com websites, and big and small Online Travel Agencies (OTAs). To make sure your customers can find you, your marketing and distribution strategy should be created keeping in mind travelers’ search and booking behaviors. Thus, a wholesome hotel marketing and distribution strategy includes a diverse mix of channels on which a property is marketed, and inventory is distributed. This is the key to being found online…

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