trivago Business Blog
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Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Couple enjoying breakfast in bed on Valentine’s Day

Top Tips to Market Your Property for Valentine’s Day

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By on Hotel Marketing & Distribution

Just when you thought you could catch your breath after the heady rush of Christmas and New Year, there’s yet another holiday knocking at your door: Valentine’s Day. Since 17% of adults on average plan to celebrate the holiday with a romantic getaway, that means it’s time to roll up your sleeves (again) and start marketing your property for the sweetest holiday of the year. Here are our top tips to help you get the ball rolling. Love is in the air To make it easier for travelers to engage with content that’s tailored to them, the personalization of your…

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5 affordable ways to improve your hotel room

5 Affordable Ways to Improve the Look of Your Hotel Rooms

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By on Hospitality & Guest Experience

When browsing for accommodations online, future travelers are looking for rooms that reflect modern comfort and value for money. Naturally, better-looking rooms lead to more bookings. It’s as simple as that. So, how do you tackle dated accommodations to meet the quality stay guests expect to enjoy? It’s actually easier than you think because it’s the small details that count most. Here are five affordable ways to improve the look (and feel) of your rooms, encouraging travelers to book, not bounce, when they see your property online. #1 Change patterned linens Chain and independent hotels alike often suffer from tacky, patterned…

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Young couple looking at a map and mobile phone

How to Optimize Your Customer Journey for Mobile-Connected Guests

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By on Hotel Marketing & Distribution

Travelers everywhere expect their online experiences to be as frictionless on mobile as they are on desktop. However, the online travel and hospitality industries stand out for often failing to meet that expectation. That’s pretty shocking when you consider approximately 6.6 billion of us in the world own a smartphone. How can you ensure your property is optimized for today’s mobile-connected travelers at every stage of their online booking journey? We take a step-by-step look and offer practical tips on how to optimize your property’s website, booking process, and guest experience for the ultimate mobile customer journey. Have a mobile-friendly website for the search stage A study…

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group wine tasting

How to Create Memorable Guest Experiences

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By on Hospitality & Guest Experience

The guest experience has become more than just upgrades and fancy espresso makers in rooms. It’s become a phenomenon that touches every aspect of travel. For example, the amount that travelers are willing to spend on in-destination tours and activities is projected to be worth $266.7 billion by 2027, according to Research and Markets. That isn’t too surprising when we consider the sheer amount of tours and activities being touted in locations around the world, from an afternoon of sampling street food to a private tour with an art historian. Travelers are keen to splurge on this segment of the…

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Flags above a mobile phone

The Right Way to Reach Global Travelers

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By on Hospitality & Guest Experience

Whether through story or song, print or digital, words in language have the power to trigger human emotion. In fact, there are 27 distinct categories, according to a report published in the Proceedings of the National Academy of Sciences. So, if the words in your trivago description (and on your hotel website) spark interest and excitement in travelers who share your native language, why not stir those same emotions in international travelers, too? After all, they’re essential to your business, as well. As a leading global hotel metasearch, trivago is the starting point for millions of travelers to find their…

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5 Hotel Websites That Are Inspiring Guests to Book

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By on Hotel Marketing & Distribution

The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website — which is a shame, since it’s the most important part of their direct conversion funnel. There are some hotels, however, that have found the secret to designing beautiful hotel websites that drive direct bookings. So that you can improve the look and function…

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photo of the trivago Business Studio product team

Meet the Team Behind trivago Business Studio

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By on trivago Hotel Technology

trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design to the coding that keeps it working like clockwork. The shaping of trivago Business Studio With over five million hotels and other types of accommodations advertised on trivago, travelers are spoiled for choice while searching to find the one that ticks all the right boxes.…

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