The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website — which is a shame, since it’s the most important part of their direct conversion funnel. There are some hotels, however, that have found the secret to designing beautiful hotel websites that drive direct bookings. So that you can improve the look and function…
Author trivago Business Blog
LGBTQ tourism may seem like a new phenomenon, but it’s far from it. In fact, one could argue that Hanns Ebensten, also known as the father of gay travel, set the wheels in motion with He Travel and its first gay-only tour of the Grand Canyon in 1973. Given that June marks Pride Month—a time to celebrate LGBTQ achievements but also to create awareness of the issues and struggles that persist in societies around the world—we felt compelled to reach out to hoteliers of the LGBTQ community to hear their insights into this segment of the industry that’s grown and…
trivago Business Studio is the marketing platform for hoteliers worldwide to promote their properties to millions of potential guests on trivago. But who are the people behind this platform to make it all possible? We give you an inside look at what it takes to create and run trivago Business Studio, from data to design to the coding that keeps it working like clockwork. The shaping of trivago Business Studio With over five million hotels and other types of accommodations advertised on trivago, travelers are spoiled for choice while searching to find the one that ticks all the right boxes.…
Instagram is a must-have social media platfom for independent properties. Here’s what to post to attract and inspire guests and drive bookings.
In a survey conducted with registered hoteliers who regularly use trivago Business Studio, 1/3 of them ranked a personal relationship with an account manager as the most valued aspect in a partner they work with. The Rate Connect account management team recognizes the value of that, too, and are always willing and able to provide hoteliers with sound advice on how to successfully run their Rate Connect campaign on trivago. So, we sat with Paige—the account manager for countries in the English-speaking world—to get her industry insights and expertise on how hoteliers can do just that. Whether you’ve been promoting…
Your trivago profile isn’t an online feature that you simply set and forget. As with any platform you use for your online presence, you need to keep up appearances by regularly jumping into this virtual space to ensure that it’s always fresh, complete, and up to date. And that matters more than ever on metasearch, like trivago, in this new travel-industry environment. To help your hotel profile stand out from the competition in search results and persuade potential guests into booking (directly) with you, here’s a look at three ways you can elevate your booking appeal on trivago. Tick all…
With online distribution continuing to grow, now is the time to ensure your business is ready for the future and able to drive bookings online. However, large hotels and small independent properties alike are facing the same challenge: Without a serious online presence, it’s becoming increasingly difficult to fill your property and earn a healthy income. But not all is doom and gloom. By following a few simple rules for building a strong online presence, even small independent properties can create a brand that resonates with their audience, wins them bookings, and helps secure their future success. Rule #1: Identify…
“How can I get more visibility for my property on trivago?” It’s a common question we hear from hoteliers and rightly so. According to our own research, 75% of registered hoteliers who regularly use trivago Business Studio indicated that trivago is a relevant marketing channel for their property. So, of course, the desire to catch the eye of potential guests worldwide is top of mind. To put this topic into perspective, here are four steps you can take to proactively influence your property’s visibility on trivago as well as travelers’ interest in you. Make the best first impression Fact: The…
“How can I increase my direct hotel bookings?” It’s a question many independent hoteliers ask themselves. To provide them with not only an answer but also an effective and affordable solution, trivago developed Rate Connect. So, what is Rate Connect exactly? What are the benefits? And how much does it cost? You’ll find the answers to these and more below in the top 10 questions hoteliers ask about trivago’s Rate Connect. What is Rate Connect? Rate Connect is a performance-based app designed to help independent hoteliers like you increase direct bookings and lower distribution costs. The way to do that is by…
Third-party cookies—we love to hate them. Although they’ve enabled website visitor tracking, data collecting, and retargeting over the years, consumers have made their voices heard by demanding more consent and privacy online. Apple and Mozilla have already done away with third-party cookies on their browsers, with Google following suit in late 2023 (a postponement of one year). At that point, approximately 84% of the Internet population won’t be targeted with ads via third-party cookies anymore. However, first-party cookies are here to stay, and the rich consumer data collected from those will be worth even more than their weight in gold…