Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can prompt guests to start talking about your hotel online because of it. Surprise and Delight defined   This is a term associated with going above and beyond the guest’s expectations. Its success lies in employing simple, yet heartfelt gestures that show how you, as a brand, truly…

In any business, success comes from drive and passion more than anything else. That said, motivation can wane at times. What better way to restore your focus and reinvigorate your imagination than to read about an inspiring role model? To help keep your motivation high in seasons to come, we’ve crafted a select list of inspiring hoteliers just for you. Frank Fiskers is Inspiring Hoteliers Sustainability Twitter @frankfiskers & @ScandicGlobal Follow him if you appreciate no-nonsense management with a focus on eco-friendly sustainability. He’s considered to be one of the hottest people in the hotel industry for his ability to drastically grow the bottom-line…

You’re scaring travellers from making direct hotel bookings: Here’s a couple ways you can fix that. There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying for the traveller’s accommodation dollars. Back in the day, that wasn’t so bad. Heck, you have the nicest looking place in town, white-picket fence and all. But it’s different today. People are looking and booking online now more than they are visiting brick and mortar travel agencies. Walk-ins are decreasing, too. In some countries, more than half of all…

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked away in the town of Arillas, it’s easy to miss. The building, that is. The impact this business has on others, however, can be felt near and far. Its influence stretches well beyond Arillas, all across Corfu, and into the greater European continent. The secret…

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive interview. HOTREC represents an industry that includes around 1.8 million businesses and provides 10.2 million jobs, and brings together 44 national associations representing the sector in 29 different European countries. trivago Business Blog: Thank you for your time. It’s a pleasure to interview a person…

Stroll along the olive-strewn mountain passes of the northeastern corner of Corfu, and you may stumble upon its hidden gem and oldest village: Palea Perithia (Old Perithia). At first glance, you wouldn’t know that a once prominent Greco-Venetian town lay just below the rounded peak of Mount Pantokrator. But there’s a village there that embodies the Greek spirit and traditional Corfiot way of life—its secludedness betrayed by a salmon-pink belfry that contrasts Corfu’s signature blue skies and marks the start of the hamlet. When you follow the dirt path down from the church, you’ll discover the 130-building settlement; a striking mix of…

Hotels big and small benefit significantly when their managers are up to date on the latest global travel trends and news. When major industry players announce acquisitions of smaller brands or launch new applications for hoteliers and hospitality professionals, you need to know, as such happenings can without a doubt impact your business. When you’re in the know, you’re able to get ahead of your competition, take advantage of the latest products that will streamline your daily business, and maybe even cut down on costs while boosting profitability. But there’s a plethora of global travel news sites out there, and sorting through them…

A couple of weeks ago, I left office life behind for a few days to make the most of a long weekend. While in the land of pumpkin jam and port wine, I had the pleasure of staying at a breathtaking B&B—for the second time around. Nestled in the hillsides of Portugal’s renowned Douro Valley, the oldest commercial wine region in the world, this B&B is something to behold. The view, the wine, the architecture. It’s all very striking.  But there’s something even more notable about this hotel: the hospitality. Perhaps that’s just the effect Portugal and its people have on you.…

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These thirty-something-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of values and expectations, which means that the traditional outbound marketing techniques and advertising channels that enticed their predecessors to buy aren’t going to work on this generation of consumers. Millennials are all about experiencing everything life has to offer and differentiating themselves by flouting conventions and taking part in something special. To…

The time has come for better hotel images. Perhaps the images you have are outdated or inconsistent, or perhaps they just don’t do justice to your hotel. You could decide that expense is no object, and reach deep into your coffers to finance a professional photo shoot. You would expect the outcome to be spectacular—immaculately staged, perfectly lit shots of every picturesque corner. It would also be staggeringly expensive. But for many hoteliers, expense is very much an issue. There might not be the budget to hire a photographer to render professional-quality photos, no matter how indispensable they are to a…

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