Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the ball on the golden opportunity that is the honeymoon. And it’s losing them profit: Next to renting the wedding venue, the honeymoon is often what couples tying the knot will drop the most money on. The average pair of newlyweds sets aside over £3,000. That’s…

The Internet of Things. It refers to the wireless connections between things—devices, objects, vehicles, systems, buildings, and more—that allow them to share information and data. It’s the next industrial revolution, and with it is coming a whole new set of guest expectations, concerns, and business opportunities. Are you aware of the rapidly developing changes your guests are experiencing in their homes? Are you prepared to offer them the same experiences? Take a moment to consider the following innovations, because if you implement them, you’ll both impress your guests and run a more profitable business. Expectations for connectedness are set long before arrival…

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. And we were dying to know how the hotelier responsible made it happen. Recipient of the trivago Awards 2017 for The Best 4-Star Hotel in Ireland, Deirdre, and her team are hospitality experts, with an unmistakable passion for running a hotel. The insights revealed in…

Los avances tecnológicos están conllevando que el mundo del marketing hotelero online cambie y evolucione a un ritmo acelerado, por lo que llegar a los huéspedes potenciales y mantener una relación hotelera con ellos exige más que tener una buena imagen del hotel y una descripción correcta desde el punto de vista gramatical. El social selling le puede aportar a su hotel una ventaja competitiva de marketing que quizá no había barajado hasta ahora. ¿Qué es el social selling? El social selling es el proceso, tanto offline como online, permite establecer una relación con sus huéspedes potenciales e interactuar directamente…

The life of a hotelier is a busy one. You know better than anyone how it is. You’re constantly working to keep track of bookings, perhaps set the tables and even lend a hand serving breakfast. And all the while, you’re seeing to the little details: the finishing touch that will make your guest’s stay extra special; the cookies you’re baking to stock the cookie jar at reception. It’s time to show the world of travellers just how much your hard work in making their visit memorable has paid off. The moment we’ve all been waiting for has finally arrived:…

Ireland has been keenly focused on growing its tourism industry by attracting a greater share of global guests to the Emerald Isle as of late. There’s no doubt that Irish hotels have been working hard to keep up with demand, especially in Dublin and across the countryside. If you’re a hotel manager, I’m sure you’re sitting there nodding your head in agreement. One day you’re working in the back office, thinking of ways to improve your core offering and win more bookings. The next day, you’re right out there in the thick of it at the front desk, giving patrons a…

As you’re reading this, we’re busy determining which are the best hotels across the UK and Ireland. The decision will be based on over 175 million reviews—and because we’re a hotel metasearch and therefore an independent entity, you know our selection will be unbiased and accurate. This Autumn, we’ll reveal in the annual trivago Awards blog post who represents the best of the best in British and Irish hospitality. The top hotels in each of our award categories serve as a role model for the industry and an inspiration to others in providing exceptional service, excellent value, and extraordinary overall…

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might just be the best free social media advertising tool for your hotel. Introducing the hashtag In 2007 the pound sign was reborn as the hashtag in order to organise Twitter tweets around the topics they cover, making it easier for people to find and follow…

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