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Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as a direct result of email marketing, you can bet those campaigns weren’t created at random. For a hotel email campaign to yield results like this, it’s got to be well thought out, and it’s got to contain a few essential ingredients. When you add each…

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travelers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse accommodation offers In addition to rewarding guests with free or discounted stays at your own property, include special offers for other brands or locations. Wyndham has taken an innovative step in this direction by inviting loyalty members to redeem their points at its timeshare and…

According to hotel reputation management firm Customer Alliance, “93% of people use online reviews when determining which hotel they want to stay at.” And further, most people would not even book a stay at a hotel without reviews. It means that, no matter the size of your property nor how busy you may be, you’ve got to manage that online reputation of yours if you want to boost your bookings. And while this may seem like a daunting task, especially if you’re already stretching your resources thin. So let us help with a simple “hotel reputation management” checklist. These 10 items…

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen Oskam, researchers from the hospitality business school Hotelschool The Hague, discussed this very topic with us at ITB Berlin last week: What is the millennial actually looking for and how can hotels adjust their value propositions to appeal to this generation? We caught up with…

We just wrapped up Day Two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers in the hotel business. This year’s hottest topics included the rise of food-tourism, the need for digitalization, and the unique distribution value of metasearch. On the topic of metasearch and how to drive direct bookings, a panel discussion titled Metasearch & Co.: The Invisible Battle for…

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of your property, the email marketing basics covered in this post can be adapted to fit your needs and grow your business. Here’s how to get started. Step 1: Choosing an email service provider You’ll need to pick an email service provider (ESP)—a system through which…

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back to the golden years of aviation and hospitality. And while the model is decades old, a loyalty program is nevertheless the latest must-have for boosting revenue, increasing occupancy, and improving the guest experience. That’s why we’re devoting an entire blog series to helping you create…

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s a closer look at three ways that email marketing can improve your guest experience as you increase your revenue, grow your brand, and encourage customer loyalty. 1. Build guest rapport Email marketing offers you the unique opportunity to personalise your guest service and extend your…

For many of us working in hospitality, now is the time of year when business slows down or even enters a seasonal pause. This downtime can be a great opportunity for you to focus on your marketing efforts. That said, sometimes you need a break from thinking about budgets and marketing channels and ROIs. Sometimes you need a little inspiration to revive your marketing motivation and replenish your focus. And sometimes you just want to be under your blanket watching TV. Because you’re human, because you’ve just gotten through a hectic holiday season, and because you’ve earned the right to…

Hotels are changing the way they run their businesses. Stay ahead of the curve with our trends forecast for hotel tech in 2017. Subscribe to the blog at the bottom of this post and receive tips on the latest trends right in your inbox each month, this year and beyond.  Complimentary shampoo and a continental breakfast will no longer cut it in 2017. Instead, savvy hoteliers will need to stand out by paying attention to—and leveraging—the impressive technological advancements to have recently emerged on the hotel scene. Hotel managers who digitise their operations and services in 2017 will be better…

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